Experience Goods - Publications - Faculty & Research

22 Sep 2022
News

The Beauty Guide

be talking to you today if I hadn’t left marketing,” declares Freyre. The move to sales taught her about retailers, how consumers shop, and ultimately made her a better marketer and leader. “I tap into that diversity of experience every... View Details

Keywords: Maureen Harmon

09 Jan 2020
Book

Rethinking Business Strategy in the Age of AI

displaces human activity, it will also push people out of jobs. To what degree will this happen? Iansiti: There’s a pretty good consensus that there’s going to be a massive transformation in the nature of work. Every job can be done... View Details

Keywords: by Dina Gerdeman

Web

Online Management Course | HBS Online

practitioners. I thought I knew the subject relatively well and it would be a refresher. I was in for a surprise. After the first module, I realized that I did many things wrong. The most chilling thought was about missed opportunities. The course is giving me a View Details

28 Jan 2020
Book

Advanced Leadership Requires More Than Outside-The-Box Thinking

University, where senior and retired executives learn to develop leadership skills in the service of solving large social problems. Many of the examples in the book come from her experience leading that program. Sean Silverthorne: We’re... View Details

Keywords: by Sean Silverthorne

Blog

The Harvard Business School Faculty Summer Reader 2023

entertaining experience during my leisure time. With this thoughtfully curated selection, I look forward to expanding my knowledge, gaining fresh perspectives, and finding moments of relaxation throughout the summer. Hise Gibson is a... View Details

01 Oct 1996
News

Trading Up — Kenneth D. Brody (MBA 1971)

and produce good jobs for American workers." Brody, who grew up in the Washington, D.C., area, has decided that the city is an ideal place to raise a family and base his new business ventures. He has launched a third career as an... View Details

Keywords: Garry Emmons

11 Jul 2019
Sharpening Your Skills

Deconstructing 'Customer Experience'

when you don’t. A Good Place to Start Terror at the TajUnder terrorist attack, employees of the Taj Mahal Palace and Tower bravely stayed at their posts to help guests. A multimedia case study looks at the hotel's customer-centered... View Details

Keywords: by Sean Silverthorne; Retail; Service

07 Jul 2011
What Do You Think?

So We Adapt. What’s the Downside?

point, adaptability is a strength. Ravindra Edirisooriya asserted that "Adaptability is good in the short term since it will allow the use of existing labor, materials, machinery and technology and it is not disruptive. However,... View Details

Keywords: by Jim Heskett

09 Nov 2016
Op-Ed

6 Lessons from Donald Trump's Winning Marketing Manual

Clinton's “Stronger Together” is also inclusive but it evokes process, not that process isn't important, but the desired outcome is much less clear. Good marketers know that, if you don't position your brand clearly, your competitors will... View Details

Keywords: by John A. Quelch

02 Apr 2013
First Look

First Look: April 2

possibility of platforms investing in "educating" unsophisticated users. In a competitive environment, such education is a public good among platforms and therefore the equilibrium level is lower than the one that would maximize... View Details

Keywords: Sean Silverthorne

01 Jul 2020
Blog Post

How SVMP Helped Me Take My Next Steps (2+2) and Find Myself

Through what at the time felt like sheer luck, I landed an internship at Procter & Gamble on the Dish Engineering team between my sophomore and junior year. That internship taught me a lot about what a “corporate job” in the Consumer and Product View Details

03 Mar 2003
Research & Ideas

Top Ten Legal Mistakes Made by Entrepreneurs

value." Lawyers who have no experience working with entrepreneurs and venture capitalists will most likely focus on the wrong things.—Constance Bagley # 10: Failing to incorporate early enough. One problem that arises here is the... View Details

Keywords: by Staff

26 Feb 2008
First Look

First Look: February 26, 2008

(c) accountability in implementation. Examples are drawn from the experiences of South Africa and Brazil. Several preliminary factors are identified that may enhance policy learning, while acknowledging the constraints of bounded... View Details

Keywords: Martha Lagace

08 Aug 2005
Research & Ideas

Decision Rights: Who Gives the Green Light?

How a company decides who is authorized to make what types of decisions can have a profound effect on its business, both in terms of everyday effectiveness and the bottom line. Consider the experience of one global conglomerate that... View Details

Keywords: by Peter Jacobs

Blog

Eight Steps to Board Success for Female Executives

will be valued by the company. Be realistic about whether you are a good match for at least some of what the company is seeking. Step 2: Prepare Your Personal Elevator Pitch You will need materials that describe who you are as a potential... View Details

12 Oct 2022
Blog Post

11 Stories from HBS PRIDE for National Coming Out Day

responsibilities – like being a good son or having a financially stable career for instance – deserved the sunlight. For 26 years, this meant putting a lock on my self-expression. I only applied to colleges on the East Coast far from... View Details

30 Mar 2003
Research & Ideas

The Future of IT Consulting

outsourcing is still an established practice, companies have gained experience and can now do much more for themselves that they have looked to outsiders to do in the past. Managers know more about IT, more about the business and... View Details

Keywords: by Sarah Jane Johnston; Consulting

23 Sep 2022
Research & Ideas

8 Strategies to Sustain Business Innovation

followed by flexible execution. McDonald says that might seem like the reverse of a good strategy—shouldn’t a new firm be flexible at the beginning to see what works? But he says focused selection earlier is what allows a company the best... View Details

Keywords: by Lane Lambert

19 Jun 2018
First Look

New Research and Ideas, June 19, 2018

https://www.hbs.edu/faculty/Pages/item.aspx?num=54599 When Gender Discrimination Is Not About Gender By: Coffman, Katherine B., Christine L. Exley, and Muriel Niederle Abstract—We use an experiment to show that employers prefer to hire... View Details

Keywords: Dina Gerdeman

Web

Winners & Runners-Up | New Venture Competition

Health helps doctors select the healthiest embryo(s) for assisted reproductive therapy. Darza Yazan Halwani, MBA 2020 Business Track Runner-Up DARZA is a new e-commerce fashion brand that provides the best online shopping fashion View Details

Publications