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  • Blog

Take Control of Your Personal Brand

others have perceived you in the past, how they perceive you in the present, and how they envision the person you will be in the future. So, if the idea of "developing your personal brand" seems too self-important, try thinking of it as "managing your reputation"—... View Details
  • Web

Online Business Courses & Certifications | HBS Online

Business Essentials Interpret data to inform business decisions, explore the economic foundations of strategy, and discover what’s behind the numbers in financial statements. Explore Subject 3 Courses Credential of Readiness (CORe)... View Details
  • Web

Organize Care Around Medical Conditions - Institute For Strategy And Competitiveness

such as who engages with the patients in the various stages, what is measured to assess success, and the other resources needed by the patient throughout the care cycle. In organizing care in integrated practice units there are 10 View Details
  • Web

Technology

Technology Support Services Technology Support Services (TSS) provides world-class technical support and services to the HBS community. We support the HBS mission by offering high-quality services that improve learning and productivity while minimizing downtime. Read... View Details
  • Web

Community Values | About

the heart of a School-wide aspiration: to make HBS a model of the highest standards essential to responsible leadership in the modern business world. Our values are a set of guiding principles for all that we do wherever we are and with... View Details
  • Research Summary

Research Summary

By: Ranjay Gulati

My research focuses on how to unlock organizational potential and unleash human potential.

Unlocking organizational potential involves a deep dive into how enterprises can achieve enduring success. This includes applying strategic frameworks to drive... View Details

  • January 2012 (Revised September 2015)
  • Case

Tough Decisions at Marks and Spencer

By: George Serafeim
In 2007, under the leadership of CEO Stuart Rose, the iconic British retailer Marks and Spencer, with great fanfare, announced its "Plan A" initiative. Based on the five essential pillars of climate change, waste, sustainable materials, fair partnership, and health,... View Details
Keywords: Decision Making; Environmental Sustainability; Corporate Social Responsibility and Impact; Corporate Strategy; Retail Industry
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  • 2011
  • Working Paper

The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments

By: Qiang Liu, Thomas J. Steenburgh and Sachin Gupta
Different instruments are relevant for different marketing objectives (category demand expansion or market share stealing). To help brand managers make informed marketing mix decisions, it is essential that marketing mix models appropriately measure the different... View Details
Keywords: Decision Choices and Conditions; Forecasting and Prediction; Investment; Brands and Branding; Marketing Strategy; Demand and Consumers; Mathematical Methods
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  • May 2008 (Revised December 2010)
  • Case

Chi Mei Optoelectronics

By: Willy C. Shih, Chintay Shih, Jyun-Cheng Wang and Ho Howard Yu
Chi Mei is a Taiwanese industrial group that makes a major diversification into the technology intensive TFT-LCD flat panel display industry. Because the diversification is far away from its core competence in petrochemicals, it is an opportunity to examine how the... View Details
Keywords: Globalized Firms and Management; Supply Chain; Corporate Strategy; Diversification; Information Technology; Electronics Industry; Manufacturing Industry; China; South Korea; Taiwan
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    Denial: Why Business Leaders Fail to Look Facts in the Face--And What to Do About It (March 2010)

    Denial -- the unconscious belief that a certain fact is too terrible to face and therefore cannot be true -- has torpedoed many good businesses and more than a few great ones. It turns challenges into crises, and dilemmas into catastrophes. It is one of the greatest... View Details

      Rational Habit Formation

      Regular handwashing with soap is believed to have substantial impacts on child health in the developing world. Most handwashing campaigns have failed, however, to establish and maintain a regular practice of handwashing. Motivated by scholarship that suggests... View Details

      • 27 Jul 2010
      • First Look

      First Look: July 27

        PublicationsThe Squam Lake Report: Fixing the Financial System Authors include:David S. Scharfstein Publication:Princeton University Press, N.J.: 2010 Abstract In the fall of 2008, fifteen of the world's leading economists—representing the broadest spectrum of... View Details
      Keywords: Martha Lagace
      • 24 Oct 2008
      • Working Paper Summaries

      Platform Rules: Multi-Sided Platforms as Regulators

      Keywords: by Kevin J. Boudreau & Andrei Hagiu; Technology
      • 2024
      • Case

      EPCorp: What Story Does the Data Tell?

      By: Jacob M. Cook
      In EPCorp: What Story Does the Data Tell?, the Quick Case begins with Shivani Bahl researching problems with her company's website so that she can begin to analyze which option would help EPCorp most: selling all its products on Amazon or improving its own data... View Details
      Keywords: Distribution Channels; E-commerce; Analytics and Data Science; Decision Making
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      • August 2021
      • Article

      The Undervalued Power of Self-relevant Research: The Case of Researching Retirement While Retiring

      By: Teresa M. Amabile and Douglas T. (Tim) Hall
      For decades, training in management research has emphasized objectivity, typically viewed as an arm’s length distance between the topic of the research and the interests of the researcher. This emphasis has led most scholars to avoid research topics of deep personal... View Details
      Keywords: Qualitative Research Methods; Case Research Methods; Organizational Behavior; Careers; Career Changes And Transitions; Self-relevant Research; Research; Personal Development and Career; Transition; Identity; Retirement
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      • April 2009
      • Journal Article

      Perspectives on the Productivity Dilemma

      By: Paul S. Adler, Mary Benner, David James Brunner, John Paul MacDuffie, Emi Osono, Bradley R. Staats, Hirotaka Takeuchi, Michael Tushman and Sidney G. Winter
      For more than a century, operations researchers have recognized that organizations can increase efficiency by adhering strictly to proven process templates, thereby rendering operations more stable and predictable. For several decades, researchers have also recognized... View Details
      Keywords: Learning; Innovation and Invention; Knowledge Use and Leverage; Operations; Business Processes; Organizational Change and Adaptation; Performance Efficiency; Performance Improvement; Performance Productivity; Adaptation
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        The Moral Leader: Challenges, Insights and Tools

        Successful leaders – at any level and in any arena – are inevitably presented with moral and ethical choices. This unique and innovative textbook is designed to encourage students and managers to confront those fundamental moral challenges, to develop skills in... View Details

        • January 2025
        • Teaching Plan

        Knowledge Transfer: Toyota, NUMMI, and GM

        By: Willy Shih
        Teaching Plan for HBS Case No. 625-003. New United Motors Manufacturing, Inc. (NUMMI) was a joint venture between Toyota and General Motors. It was an opportunity for GM to learn about the Toyota Production System, which was quite different from the mass production... View Details
        Keywords: Culture Change; Organizational Culture; Organizational Change and Adaptation; Factories, Labs, and Plants; Joint Ventures; Transformation; Selection and Staffing; Knowledge Acquisition; Knowledge Sharing; Labor Unions; Management Systems; Performance Improvement; Production; Labor and Management Relations; Auto Industry; Japan; United States
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        • 2023
        • Article

        Green Bargains: Leveraging Public Investment to Advance Climate Regulation

        By: Jonas Meckling and Jesse Strecker
        Climate policy has entered a new era as public investment is increasingly moving to center stage, including recovery spending and long-term climate investment plans. While essential for decarbonization, public investment is not enough – the carrots of investment need... View Details
        Keywords: Government and Politics; Environmental Regulation; Climate Change; Policy; Motivation and Incentives
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        • 2010
        • Book

        A Call for Judgment: Sensible Finance for a Dynamic Economy

        By: Amar Bhide
        Our prosperity requires the enterprise of innumerable individuals and businesses who exercise their imagination and judgment—and bear responsibility for outcomes. And it is through dialogue and relationships that widespread enterprise is fostered, not merely prices in... View Details
        Keywords: Recession; Banking; Banks; Finance; Economics; Macroeconomics; Banks and Banking; Banking Industry; Financial Services Industry
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