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  • October 2017 (Revised October 2022)
  • Case

JetBlue: Relevant Sustainability Leadership

By: George Serafeim
In 2017, JetBlue, the airline founded on the mission to “bring humanity back to air travel,” was considering becoming one of the first companies to report its sustainability performance according to the Sustainability Accounting Standards Board (SASB) standards. SASB... View Details
Keywords: Sustainability; Metrics; Leadership And Change Management; Airlines; Innovation; Purpose; ESG; ESG (Environmental, Social, Governance) Performance; Sustainability Reporting; Change Management; Leadership; Financial Reporting; Environmental Sustainability; Mission and Purpose; Reports; Competitive Strategy; Measurement and Metrics; Corporate Social Responsibility and Impact; Air Transportation Industry; United States
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  • Web

Published Materials - Creating Emerging Markets

Tourism and Environmentalism By: Geoffrey Jones JAN 2020 Book Faculty Research Business, Ethics and Institutions: The Evolution of Turkish Capitalism in Global Perspectives By: Asli M. Colpan and Geoffrey Jones OCT 2019 Working Paper... View Details
  • 03 Mar 2009
  • First Look

First Look: March 3, 2009

profits when one side is subsidized in equilibrium. By contrast, if platforms make positive margins on both sides, the same investment has the regular, expected effects. Our analysis implies that the strategy space and the logic of... View Details
Keywords: Martha Lagace
  • 13 Oct 2010
  • First Look

First Look: October 13, 2010

this way, maintain John Kotter and Lorne Whitehead. In Buy-In, they reveal how to win the support your idea needs to deliver valuable results. The key? Understand the generic attack strategies that naysayers and obfuscators deploy time... View Details
Keywords: Sean Silverthorne
  • 21 Feb 2017
  • First Look

First Look at New Research: February 21

strategies and their importance for globalization have been scarce. In The Language of Global Success, Tsedal Neeley provides an in-depth look at a single organization—the high-tech giant Rakuten—in the five years following its English... View Details
Keywords: Carmen Nobel
  • 16 May 2005
  • Research & Ideas

Nonprofit Networking: The New Way to Grow

are deliberately using a network strategy and discovering its potential to serve more people more effectively. "I'm interested in high performance networks and understanding how those networks were created and are managed," says... View Details
Keywords: by Martha Lagace
  • 10 Jan 2022
  • Research & Ideas

How to Get Companies to Make Investments That Benefit Everyone

solutions in a new Stanford Social Innovation Review article, The Problem of Social Benefit. “We talk less about how we can encourage positive spillovers.” A virtuous cycle of social good Nagle, a professor of business administration in the View Details
Keywords: by Lane Lambert
  • 09 Apr 2019
  • First Look

New Research and Ideas, April 9, 2019

critiques of our work with empirical data and conceptual arguments. We agree with Wilson and Stolarz-Fantino that researchers seeking to understand a policy’s influence on consumers should test predictions about which strategies firms... View Details
Keywords: Dina Gerdeman
  • 21 Apr 2009
  • First Look

First Look: April 21, 2009

rated. We hypothesize that ratings are particularly likely to spur responses from firms that receive poor ratings, and especially those that face lower-cost opportunities to improve or that anticipate greater benefits from doing so. We test our hypotheses in the... View Details
Keywords: Martha Lagace
  • 01 Sep 2015
  • First Look

First Look -- September 1, 2015

strategy beyond markets. Very few studies have shown that a firm’s strategy increases policy performance; almost none have demonstrated a link between policy and firm profitability. Third, the topical areas... View Details
Keywords: Sean Silverthorne
  • 12 Nov 2021
  • News

Alumni Business Leaders on Confronting the Climate Change Challenge

world has ever seen. The current climate crisis is far beyond an environmental issue—it is an existential crisis. Moreover, it converges with—and exacerbates—the crises we face in biodiversity, global health, and social justice. As... View Details
  • 31 May 2011
  • First Look

First Look: May 31

investment pioneer Tsing Capital was planning for the China Environment Fund IV and considering how to maintain its commitment to social and environmental practices. Tsing Capital embraced its philosophy of "Doing Well by Doing... View Details
Keywords: Sean Silverthorne
  • 12 Oct 1999
  • Research & Ideas

Porter’s Perspective: Competing in the Global Economy

each distinct product area, where strategy is set, core product and process technology are maintained, and a critical mass of sophisticated production and service activities reside. A clear locational core, combined with selective... View Details
Keywords: Re: Michael E. Porter
  • 30 Oct 2012
  • First Look

First Look: October 30

utilities. The company is facing an upheaval in the energy markets due to the dramatic growth in natural gas fracking and the resulting increase in natural gas supply. The case enables students to evaluate the EnerNOC's business model-including its View Details
Keywords: Sean Silverthorne
  • February 2024
  • Supplement

Seeds of Innovation: GALY’s Quest to Cultivate the Future of Agriculture in the Lab

By: George Serafeim
In 2023, Luciano Bueno, CEO and founder of plant cell culture agriculture company GALY, was considering the best path forward for his company as he planned to pitch Series B investors. GALY, founded in 2019, aimed to produce cotton and other crops from cells grown in... View Details
Keywords: Business Model; Green Technology; Goods and Commodities; Growth and Development Strategy; Science-Based Business; Entrepreneurship; Plant-Based Agribusiness; Business Startups; Decisions; Technological Innovation; Production; Entrepreneurial Finance; Agriculture and Agribusiness Industry; Technology Industry; Boston; Sao Paulo
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  • August 2021 (Revised February 2022)
  • Case

Northvolt: Making the World's Greenest Battery

By: Jurgen R. Weiss and Emilie Billaud
In 2021, the demand for lithium-ion batteries increased rapidly, particularly for electric vehicles. Anxious not to be reliant on Asian players, Europe was keen on developing its own home-grown capacity to control the value chain, maintain employment in Europe, and get... View Details
Keywords: Electric Vehicles; Lithium-ion Batteries; Business Ventures; Energy; Green Technology; Technological Innovation; Growth and Development Strategy; Competitive Advantage; Transportation; Supply Chain; Globalized Markets and Industries; Goals and Objectives; Factories, Labs, and Plants; Battery Industry; Energy Industry; Green Technology Industry; Transportation Industry; Europe; Sweden; Germany; Poland
Related
  • Web

General Management Awards & Honors - Faculty & Research

Outstanding Service to the HBS Community. Hubert Joly : Included on the 2023 Thinkers50 list—a list of the world's most influential management thinkers. Rosabeth M. Kanter : Winner of the 2023 Case Centre Award in the Strategy and General... View Details
  • 15 Dec 2003
  • Research & Ideas

The New Global Business Manager

should be involved. You must have at the table the global business managers who can represent the need for an integrated worldwide strategy and more efficient standardized products. They can then argue with country managers who say,... View Details
Keywords: by Cynthia Churchwell
  • 09 Aug 2011
  • First Look

First Look: August 9

right questions—and work through the answers in ways that are right for you. By asking these questions, you can craft new strategies for staying on top of your game. Read the paper:... View Details
Keywords: Sean Silverthorne
  • 12 Mar 2014
  • Lessons from the Classroom

Managing the Family Business: Firing the CEO

the CEO, with manageable consequences that are generally positive. Factor 1: Fit High performing companies require CEOs with the right skill set, decision style, and values. They have strong credibility with key stakeholders. They build strong executive teams that can... View Details