Entrepreneurial Marketing - Publications - Faculty & Research

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Courses by Title - Course Catalog

Base of the Pyramid General Management, Entrepreneurial Management Benjamin N. Roth , Natalia Rigol Spring 2026 Q3Q4 3.0 The Business of Entertainment, Media, and Sports General Management, Marketing Anita... View Details

23 Apr 2001
Research & Ideas

Brand Power from Wedgwood to Dell: Part Two

to bring their offerings to large numbers of people, to make a market for prestige cosmetics, specialty coffee, and made-to-order PCs at moments when these products were new. In starting out, each of these entrepreneurs believed—and this... View Details

Keywords: by Martha Lagace

25 Feb 2002
Research & Ideas

The Country Effect: Does Location Matter?

types of organizations. Highly entrepreneurial organizations are rabbits, emphasizing innovation and risk-taking. And tigers are built around competitive advantage and market superiority. Elephants are, as... View Details

Keywords: by Sean Silverthorne

27 Oct 2014
Research & Ideas

The Coffee Economy That Bloomed Out of Nowhere

her academic career studying the coffee economy of southern Mexico in the nineteenth and early twentieth centuries. While her geographical focus is narrow, her research yields insights into export economies—and broad lessons for anyone building an View Details

Keywords: by Carmen Nobel; Food & Beverage; Agriculture & Agribusiness

01 Jun 2018
News

Up by the Roots

intent on what Gotsch and her colleague, a senior capital markets consultant at Accenture, had to say—or more precisely, what they had come to ask: Where, exactly, do you look for new and innovative financial technology? The response was... View Details

Keywords: Alexander Gelfand; illustrations by Dan Page

15 Nov 2010
Lessons from the Classroom

Connecting Goals and Go-To-Market Initiatives

valuations and growth options. A key to meeting growth potential is eliminating the gulf between big-picture strategy and day-to-day field execution. It's often the most difficult part of implementation because you're dealing with a combination of core factors in... View Details

Keywords: by Sean Silverthorne; Retail

01 Mar 2003
News

Three Appointed to Endowed Professorships

Paul A. Gompers, Roy and Elizabeth Simmons Professor of Business Administration Paul Gompers specializes in research on financial issues related to start-up, high growth, and newly public companies. A member of both the Finance and the View Details

Keywords: fellowships; Colleges, Universities, and Professional Schools; Educational Services

01 Mar 2005
News

Venture Capital’s Comeback

invest in an entrepreneurial opportunity, we have to be sure there aren’t competitors in some other part of the world — whether China, India, or Israel — and have enough insight into each market to know that... View Details

Keywords: Roger Thompson; Securities, Commodities, and Other Financial Investments; Finance

01 Apr 2000
News

Sign of the Times: General Management Course Evolves

companies to be formed, and the capital markets have been more than willing to finance the competitive onslaught," Kester observed. "These changes in the economy are being led by our graduates and are also reflected in our students'... View Details

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Courses by Faculty Unit - Course Catalog

and Entrepreneurial Management) Geoffrey Jones Fall 2025 Q1Q2 3.0 Global Climate Change (also listed under Strategy) Gunnar Trumbull Fall 2025 Q1Q2 3.0 Globalization and Emerging Markets Reshmaan Hussam... View Details

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Launching Global Ventures - Course Catalog

entrepreneurial resilience in countries with limited domestic markets Educational Objectives The course equips students to adopt a global-first perspective when analyzing View Details

Kenneth H. Olsen

Olsen's DEC pioneered the minicomputer market in the 1960s and early 1970s, as well as the microcomputer market in the 1980s, garnering profits of over $1 billion by 1987. Olsen shepherded his company... View Details

Keywords: Computers & Electronics

14 Oct 2013
Research & Ideas

Blockbuster! Why Star Power Works

makes huge investments to acquire, develop, and market concepts with strong hit potential, and then banks on the sales of those titles to make up for the middling performance of their other content. Today's leading film studios,... View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation

01 Sep 2003
News

Globalization Revisited

intellectual fiefdom of the School’s legendary marketing professor emeritus, Theodore Levitt. The colloquium was pegged to the twentieth anniversary of Levitt’s seminal article, “The Globalization of Markets” (Harvard Business Review,... View Details

Keywords: Garry Emmons; Colleges, Universities, and Professional Schools; Educational Services

19 May 2003
Research & Ideas

Expensing Options Won’t Hurt High Tech

hardship for entrepreneurial high-tech firms that do not have the cash to attract and retain the engineers and executives who translate entrepreneurial ideas into profitable, long-term growth. This argument... View Details

Keywords: by Zvi Bodie, Robert S. Kaplan & Robert C. Merton

01 Dec 2015
News

Truth in Lending

Illustration by Jon Krause What percentage of managers do you think steal from their companies? Your answer to that question can tell a financial institution a lot about your creditworthiness, says DJ DiDonna (MBA 2010), cofounder and chief strategy officer of the... View Details

Keywords: April White

01 Dec 2010
News

Eight Join HBS Faculty

capital markets and firms’ social, environmental, and governance performance. Lakshmi Ramarajan, an assistant professor in the Organizational Behavior Unit, also had ties to HBS before joining the faculty. After earning her doctorate in... View Details

01 Apr 1998
News

HBS Alumni Association Board of Directors: President's Report

capital markets and how entrepreneurial companies can access startup capital and growth financing; Professor Malcolm S. Salter will discuss the "modern industrial revolution" and the tools larger companies... View Details

05 Nov 2001
Research & Ideas

Venture Capital Goes Boom—or Bust?

Lerner Uncertainty About The Future There's no getting around it: Innovation is risky business. All entrepreneurial individuals and companies face uncertainty about the future—not only in terms of their own development possibilities, but... View Details

Keywords: by Paul A. Gompers & Josh Lerner

Profile

Max Wibaux

GlaxoSmithKline. L’Oréal. Lindt & Sprungli. With a resumé that includes significant marketing roles in these and other CPG companies, Max Wibaux, MBA 2019, already has an impressive decade of experience behind him. "I loved the... View Details

Keywords: CPG

Publications