Publications

27 Nov 2013
News

Five Challenges China Must Meet by 2034

12 Jul 2015
News

How Genzyme became a source of biotech executives

18 Dec 2019
Video

An Inside Look at the MS/MBA Joint Degree Program

California Management Review article wins 2007 Accenture Award

Greater job mobility among engineers and scientists has caused the extended social networks of inventors to become increasingly connected. Firms that operate within small worlds such as in Silicon Valley long ago learned to manage invention in an... View Details

November 2008
Case

HNA Group: Moving China's Air Transport Industry in a New Direction

By: William C. Kirby, F. Warren McFarlan and Tracy Manty

HNA Group, the parent company of Hainan Airlines, was positioning itself to go global and make a mark for itself as the largest private airline in China. Positioned squarely behind the "Big Three" state-owned carriers, Hainan Airlines sought to create a world-class... View Details

Keywords: Global Strategy; Management Practices and Processes; Private Ownership; Competitive Advantage; Air Transportation Industry; China

01 Jan 2004
News

October 2019 (Revised June 2020)
Supplement

Airbus vs. Boeing (G): New Planes and Upgrades (2011)

By: Ramon Casadesus-Masanell and Karen Elterman

This case describes the first commercial flight of Boeing's 787 Dreamliner in 2011, three years after originally planned, as well as the first commercial flight of Airbus' superjumbo, the A380, in 2007. It also describes the companies' current endeavors in 2011,... View Details

Keywords: Airbus; Boeing; Product Development; Air Transportation; Projects; Competition; Air Transportation Industry; Manufacturing Industry

January 1991
Case

Volkswagen of America: Audi 5000 (A)

By: Stephen A. Greyser

Audi marketing executives and their advertising agency colleagues must decide which of several advertising executions should be employed for the introductory campaign for the Audi 5000, their new car entry scheduled to replace the Audi 100LS in the United States in the... View Details

Keywords: Advertising Campaigns; Brands and Branding; Marketing Strategy; Product Launch; Auto Industry; United States

Find at Harvard

20 Aug 2015
News

Innovation needed for long-term sustainability

05 Nov 2007
Research & Ideas

The Changing Face of American Innovation

The contributions made by immigrant scientists and engineers for developing new U.S. technologies have been formidable—but not always well described. What we do know: While the foreign-born account for just over 10 percent of the U.S.... View Details

Keywords: by Sarah Jane Gilbert; Technology

September 2016 (Revised July 2017)
Case

Transferring Knowledge Between Projects at NASA JPL (A)

By: Dorothy Leonard and Christopher Myers

The Jet Propulsion Laboratory, a federally funded research institution within NASA, the U.S. National Aeronautics and Space Administration, has played a large role in many space and planetary explorations, particularly to the planet Mars. As a project-based... View Details

Keywords: Knowledge Sharing; Knowledge Management; Employees; Experience and Expertise; Aerospace Industry; United States

Tatiana Sandino is the Arthur Lowes Dickinson Professor of Business Administration in the Accounting and Management Unit, most recently teaching and undertaking the role of course head for the required first-year MBA course Financial Reporting and Control. She has... View Details

Keywords: retailing; service industry

09 Jul 2018
Video

Sergio Velasquez-Terjesen

June 2020
Case

Career Karma: Growth in a Time of Global Uncertainty (A)

By: Laura Huang, Elizabeth Jiang and Brandon Yu

Career Karma is a startup focused on helping individuals looking to transition careers into computer engineering roles or similar fields by preparing them for formal technical training programs, or “coding bootcamps,” that would lead to a successful career pivot upon... View Details

May 2003
Case

Sun Hydraulics: Leading in Tough Times (A) (Abridged)

By: Linda A. Hill and Jennifer Suesse

Sun Hydraulics, 32-year-old global hydraulics engineering and manufacturing company headquartered in Sarasota, Florida; confronts tough choices due to the economic downturn in 2001. The company leadership debates how to maintain profitability and reduce labor costs... View Details

Keywords: Organizational Culture; Mission and Purpose; Financial Crisis; Crisis Management; Manufacturing Industry; Florida

November 1988 (Revised July 1997)
Case

Technology Transfer at a Defense Contractor

By: Linda A. Hill

At a time of great changes in the corporate environment, Larry Yoshino, a design lab manager at Parsons Controls Corp., faces a delay in a costly defense project due to the inability of one of his subordinates to gain the cooperation of engineers at Parsons'... View Details

Keywords: Organizational Change and Adaptation; Change Management; Conflict Management; Managerial Roles; Management Teams; Employees; Competitive Strategy; Projects

04 Dec 2008
News

Auto CEOs Aren't Making Their Case

Michael E. Porter

Michael Porter is an economist, researcher, author, advisor, speaker and teacher. Throughout his career at Harvard Business School, he has brought economic theory and strategy concepts to bear on many of the most challenging problems facing corporations, economies... View Details

Keywords: biotechnology; e-commerce industry; health care; information; information technology industry; internet; nonprofit industry; service industry; state government

April 2013
Case

Luca de Meo at Volkswagen Group

By: Linda A. Hill and Dana M. Teppert

Luca de Meo, chief marketing officer of Volkswagen Group, reflects on his time leading the marketing department at Volkswagen Passenger Cars brand. In particular, he thinks about the environmental sustainability initiative launched by marketing called "Think Blue" and... View Details

Keywords: Marketing; Sustainability; Branding; Leadership; Change Management; Environmental Sustainability; Auto Industry; Germany