E-commerce - Publications - Faculty & Research

02 Feb 2016
First Look

February 2, 2016

Harvard Business School Case 516-017 Flipkart: Transitioning to a Marketplace Model Sachin Bansal and Binny Bansal, cofounders of India's largest e-commerce company, Flipkart, were reviewing the foregoing Facebook post, which had gone... View Details

Keywords: Sean Silverthorne

08 Jul 2014
First Look

First Look: July 8

campaigns, and e-commerce in order to keep growing not just in China, but in other emerging markets as well. Purchase this case: http://hbr.org/product/going-social-durex-in-china/an/714430-PDF-ENG View Details

Keywords: Carmen Nobel

25 Sep 2007
First Look

First Look: September 25, 2007

Examines the type of security that is appropriate for an Internet company to have on its site. Focuses on a 20-person electronic e-commerce company trying to decide what parts of the information security product line they should acquire... View Details

Keywords: Martha Lagace

19 Feb 2019
First Look

New Research and Ideas, February 19, 2019

near absence of strong processes for internal operations such as HR, accounting, credit, invoicing, and collections. During this financial crunch, Flipkart (India’s e-commerce unicorn) offered BlackBuck $20 million in convertible debt... View Details

Keywords: Sean Silverthorne

02 Oct 2015
News

The ‘F’ Word

founded Alibris, an e-commerce company that sells used, rare, and out-of-print books. We failed, a lot—HBS has a case on our more interesting failures. Our biggest setback came early. We planned to launch our commercial website and close... View Details

Keywords: Walt Disney Studios

Web

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range of information technology-based sectors. Business models covered range from SaaS to freemium to e-commerce to transaction-based to tough tech. There is a heavy focus on Artificial Intelligence (AI) throughout the cases and... View Details

Publications