Digital Media - Publications - Faculty & Research

13 May 2014
First Look

First Look: May 13

such as Photoshop and Acrobat to a digital marketing and digital media company. In May 2013, the company decided to stop selling its software as a package in favor of Creative... View Details

Keywords: Sean Silverthorne

14 Dec 2017
News

a feature film that is scheduled for digital and theatrical release this month. “Among the things that attracted us to Crooked House was that it hadn’t been filmed before, which meant the ending would be a surprise to most of the... View Details

Keywords: Jill Radsken

01 Jun 2020
News

How Sports Should Use Its Timeout

industries to truly be off-the-grid in some ways: Not digital-first, not adhering to regular market forces—because it's sports. It's live. And I think now the silver lining for this industry is that opportunity to move away from calling it a sports industry. This is a... View Details

04 Sep 2019
News

Alumni and Faculty Books for September 2019

consumer, today’s competition, and the wealth of media at your disposal. In-depth discussion highlights the field’s ever-increasing connectivity, with practical guidance on brand design and storytelling, social View Details

28 May 2019
News

Alumni and Faculty Books for June 2019

conversation. A former senior software executive, Novello is the founder of MutualRescue.Org, a national media initiative that highlights the connection between people and pets in order to inspire and support life-saving rescue efforts.... View Details

13 Apr 2020
Research & Ideas

Small Businesses Are Worse Off Than We Thought

Knowledge “Everything is rapidly evolving,” says Luca, the Lee J. Styslinger III Associate Professor at HBS, “and this survey helps to get some baseline understanding of what is happening in close to real-time.” Those responses could come from government, larger... View Details

Keywords: by Kristen Senz; Financial Services

13 Mar 2018
First Look

March 13, 2018

across four studies and 1,325 individuals (Study 1A-B and 2A-B), and a large social media dataset spanning 4.9 billion individuals (Study 3), we examine whether digital emotion expression (emojis) predicts... View Details

Keywords: Sean Silverthorne

05 Feb 2019
First Look

New Research and Ideas, February 5, 2019

open platforms and then provide a brief history of open digital platforms. I go on to argue that the success of open platforms in competition with vertically integrated firms gave rise to the “vertical-to-horizontal” transition in the... View Details

Keywords: Dina Gerdeman

14 Oct 2013
Research & Ideas

Blockbuster! Why Star Power Works

blockbuster products. We're in a very interesting time—how the power struggle plays out will have great consequences for the future of media and sports. Q: Does the advance of digital technologies bolster or... View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation

01 Dec 1996
News

An Entrepreneurial Journey

multibillion-dollar Capital Cities/ABC media empire of the 1990s. Not long after, laboring in similar obscurity in rural Ohio, Amos B. Hostetter, Jr. (MBA '61), and H. Irving Grousbeck (MBA '60), cofounders of Continental Cablevision,... View Details

Web

A Marketing Revolution - The Art of American Advertising

Advertising media in antebellum America paved the way for all that followed—from magazine ads and giant billboards to television campaigns and internet marketing—and forever changed the nation’s consumer consciousness as the United States... View Details

01 Nov 2024
In Practice

Layoffs Surging in a Strong Economy? Advice for Navigating Uncertain Times

From tech to media to management consulting firms, layoffs are back. Downsizing during a healthy economy can help lay the foundation for efficient growth or make space for new roles that harness newer technology, such as artificial... View Details

Keywords: by Rachel Layne; Technology; Information Technology

08 Feb 2016
Research & Ideas

The Civic Benefits of Google Street View and Yelp

use it. In the paper, Luca, Edward L. Glaeser and Scott Duke Kominers (PhDBE 2011) of Harvard University, and PhD student Nikhil Naik of the Massachusetts Institute of Technology Media Lab, cite three trends that make cities particularly... View Details

Keywords: by Michael Blanding; Consumer Products

Web

The Art of "Posting" - The Art of American Advertising

advertising media such as trade cards or souvenir publications, broadsides and posters occupied the domain of large public spaces—their size being a significant advertising asset. In his 1910 guidebook on poster advertising, G. H. E.... View Details

Web

Contemporary Black Artists and Public Art | Baker Library | Bloomberg Center | Harvard Business School

HBO Home Entertainment, the digital and DVD program distribution division of Home Box Office. He joined the HBS faculty in 2013 and he co-designed and teaches the courses Arts and Cultural Entrepreneurship, and Scaling Minority... View Details

01 Apr 2000
News

Getting the Message

advantage of it -- you got everyone in a room, and then you ran an ad." Today, through technologies promised by ad serving firms, "you can go to your customers rather than have them come to you," Deighton adds. DoubleClick's area of expertise involves its ability to... View Details

Keywords: Susan Young

15 Dec 2015
News

The Year in Ideas 2015

innovate to be more immersive. I’ll be keeping a close eye on how Instagram’s and Snapchat’s advertising models evolve. “Finally, 2016 will be the year that social commerce takes off. I only hope my wallet can withstand the usage!” -Laura Lee (MBA 2003), president of... View Details

Keywords: Julia Hanna, Christine Lejeune, Dan Morrell, and April White

Web

Faculty & Advisors | MBA

Data, and Design (D^3) Institute at Harvard, and a core faculty member in the new MS/MBA joint degree program. He is an expert in the management of innovation and new product development, with a focus on the design and deployment of View Details

10 Dec 2007
HBS Case

One Laptop per Child

Economic Forum in Davos, Switzerland. It was proposed by Nicholas Negroponte, co-founder and chairman emeritus of the MIT Media Lab. The time seemed ripe: The One Laptop per Child (OLPC) Foundation quickly signed up Google, News Corp.,... View Details

Keywords: by Martha Lagace; Computer

01 Dec 2018
News

Alumni and Faculty Books for December 2018

covered in Parts 2 and 3 to specific, challenging boardroom conversations: for example, giving critical feedback to the CEO or handling a difficult media conversation. Delivering Alpha: Lessons from 30 Years of Outperforming Investment... View Details

Publications