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  • September 2018 (Revised August 2019)
  • Case

The Progressive Corporation, 2018

By: John R. Wells and Benjamin Weinstock
In early 2019, The Progressive Corporation (Progressive), the USA’s third-largest auto insurance writer, reported earned premiums were up 20% in 2018 compared to the previous year, and net income was up 64%. Direct sales of personal auto policies rose 21%, while agent... View Details
Keywords: Insurance Companies; Strategic Analysis; Strategic Decisions; Customer Acquisition; Customer Experience; Customer Lifetime Value; Policy Implementation; Competitors; Auto Insurance; Vehicle; Progressive; Allstate; State Farm; GEICO; Implementation; Insurance; Customer Value and Value Chain; Growth Management; Competitive Strategy; Insurance Industry
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Wells, John R., and Benjamin Weinstock. "The Progressive Corporation, 2019." Harvard Business School Case 719-413, September 2018. (Revised August 2019.)
  • 2024
  • Working Paper

Omnia Juncta in Uno: Foreign Powers and Trademark Protection in Shanghai's Concession Era

By: Laura Alfaro, Cathy Bao, Maggie X. Chen, Junjie Hong and Claudia Steinwender
We investigate how firms and markets adapt to trademark protection, an extensively utilized but under-examined form of IP protection to address asymmetric information, by exploring a historical precedent: China’s 1923 trademark law. Exploiting unique, newly digitized... View Details
Keywords: Trademark; Firm Dynamics; Intermediaries; Intellectual Property Institutions; Trademarks; Intellectual Property; Laws and Statutes; Outcome or Result; Organizational Change and Adaptation; China
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Alfaro, Laura, Cathy Bao, Maggie X. Chen, Junjie Hong, and Claudia Steinwender. "Omnia Juncta in Uno: Foreign Powers and Trademark Protection in Shanghai's Concession Era." Harvard Business School Working Paper, No. 22-030, November 2021. (Revised July 2024.)
  • 14 Dec 2010
  • First Look

First Look: Dec. 14

  Working PapersThe Influence of Prior Industry Affiliation on Framing in Nascent Industries: The Evolution of Digital Cameras Authors:Mary J. Benner and Mary Tripsas Abstract New industries sparked by technological change are... View Details
Keywords: Sean Silverthorne

    Jo Tango

    Jo Tango is the MBA Class of 1962 Senior Lecturer of Business Administration. He helps teach "The Entrepreneurial Manager" (TEM), a required course for all 900 first-year students and of which he... View Details

    • September 2019
    • Case

    Shell: A Company of Opportunity?

    By: Joseph B. Fuller and Emer Moloney
    The Opportunity Hub was a cloud-based platform that enabled managers to market projects they were working on and associated resourcing needs as “Opportunity Owners” and employees, or “Opportunity Seekers,” to browse these statements of need and engage when they had... View Details
    Keywords: Business Divisions; Change Management; Competency and Skills; Experience and Expertise; Talent and Talent Management; Energy; Energy Sources; Non-Renewable Energy; Renewable Energy; Human Resources; Employees; Retention; Collaborative Innovation and Invention; Innovation and Management; Innovation Strategy; Technological Innovation; Jobs and Positions; Job Design and Levels; Knowledge Sharing; Knowledge; Knowledge Use and Leverage; Labor; Human Capital; Labor Unions; Leading Change; Resource Allocation; Organizational Change and Adaptation; Performance Evaluation; Performance Productivity; Strategic Planning; Projects; Motivation and Incentives; Business Strategy; Social and Collaborative Networks; Technology Platform; Chemical Industry; Energy Industry; Information Technology Industry; Technology Industry; United Kingdom; Netherlands
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    Fuller, Joseph B., and Emer Moloney. "Shell: A Company of Opportunity?" Harvard Business School Case 320-025, September 2019.
    • January 2018 (Revised January 2021)
    • Background Note

    Customer Lifetime Social Value (CLSV)

    By: Elie Ofek, Barak Libai and Eitan Muller
    One of the hallmarks of the digital revolution is the rise of the socially connected consumer. Concomitantly, the ability of companies to affect and measure the social interactions among customers has grown tremendously. Consequently, in assessing the full value of... View Details
    Keywords: Customer Lifetime Value; Customer Management; Social Contagion; Word Of Mouth; Customer Engagement; Customer Value and Value Chain; Measurement and Metrics; Customer Relationship Management
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    Ofek, Elie, Barak Libai, and Eitan Muller. "Customer Lifetime Social Value (CLSV)." Harvard Business School Background Note 518-077, January 2018. (Revised January 2021.)
    • October 2006 (Revised February 2007)
    • Background Note

    How Media Choices are Changing Online Advertising

    By: Stephen P. Bradley and Nancy Bartlett
    What is the response by advertisers as media consumption moves to the digital medium? Provides an overview of online advertising in mid-2006 and discusses the impact of an increasingly fractured media landscape and its accompanying expanding advertising options. View Details
    Keywords: Digital Marketing; News; Media; Emerging Markets; Internet and the Web; Perspective; Disruption; Journalism and News Industry
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    Bradley, Stephen P., and Nancy Bartlett. "How Media Choices are Changing Online Advertising." Harvard Business School Background Note 707-458, October 2006. (Revised February 2007.)
    • 25 Sep 2017
    • News

    10 books that should be on every marketer’s shelf

    • September 2020 (Revised May 2021)
    • Case

    The Indian Premier League, 2020

    By: John R. Wells and Benjamin Weinstock
    Since its founding in 2008, the Indian Premier League (IPL), India’s eight-week Twenty20 (T20) cricket competition, had become one of the most popular and lucrative sporting leagues in the world. In 2019, the IPL attracted 462 million TV viewers and 300 million digital... View Details
    Keywords: Sports; Organizational Structure; Marketing; Health Pandemics; Organizational Change and Adaptation; Growth and Development Strategy; Sports Industry; India
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    Wells, John R., and Benjamin Weinstock. "The Indian Premier League, 2020." Harvard Business School Case 721-362, September 2020. (Revised May 2021.)
    • 12 Aug 2020
    • Research & Ideas

    Why Investors Often Lose When They Sue Their Financial Adviser

    Years of bull market bliss gave brokerage clients few reasons to open their account statements—until March. Within one month, stocks in the United States notched their biggest one-day losses—and gains—as mounting fears about COVID-19’s... View Details
    Keywords: by Danielle Kost; Financial Services
    • 02 Feb 2015
    • News

    Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t

    • 09 Jul 2024
    • Cold Call Podcast

    Non-Fungible Tokens (NFTs) and Brand Building

    Keywords: Re: Scott Duke Kominers; Technology
    • 16 Mar 2009
    • Research & Ideas

    When the Internet Runs Out of IP Addresses

    roadblocks are delaying its widespread implementation, probably for many years. So what happens when the last IPv4 address is assigned? Harvard Business School professor Benjamin G. Edelman proposes a solution: Create a market for holders... View Details
    Keywords: by Sean Silverthorne; Telecommunications
    • February 2003
    • Case

    Dubai Ports Authority (A)

    The Dubai Ports Authority (DPA) wishes to digitize many of the documents it shares with its external partners, including shipping lines and agents, merchants, and the country's customs authority. DPA also wishes to automate the many document transmissions related to... View Details
    Keywords: Communication Technology; Information Technology; Cooperation; Globalized Markets and Industries; Shipping Industry; Dubai
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    McAfee, Andrew P., Karen Ooms-Walls, and Lubna Al Qasimi. "Dubai Ports Authority (A)." Harvard Business School Case 603-061, February 2003.
    • Teaching Interest

    Advanced Management Program

    By: Michael L. Tushman

    Market volatility and disruptive innovation are changing the way companies compete in every industry—and increasing the demand for business leaders who can manage globally in the age of digital transformation. Whether you are looking to move up to the executive... View Details

    • April 2005 (Revised March 2007)
    • Case

    eAccess, Ltd.

    By: Thomas R. Eisenmann, Masako Egawa and Ariko Ota
    The managers of eAccess, Japan's third largest provider of digital subscriber line (DSL) service, must decide whether to enter the mobile communications business. Japan's mobile services are among the world's most expensive, and incumbent carriers' profits are high. To... View Details
    Keywords: Information Infrastructure; Diversification; Policy; Business Startups; Mobile and Wireless Technology; Communications Industry; Telecommunications Industry; Japan
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    Eisenmann, Thomas R., Masako Egawa, and Ariko Ota. "eAccess, Ltd." Harvard Business School Case 805-117, April 2005. (Revised March 2007.)
    • 27 Jan 2016
    • News

    Kodak’s Old-School Response to Disruption

      Sampling Bias in Entrepreneurial Experiments

      Using data from a prominent online platform for launching new digital products, we document that ‘sampling bias’—defined as the difference between a startup’s target customer base and the actual sample on which early ‘beta tests’ are conducted—has a systematic and... View Details
      • 30 Apr 2019
      • First Look

      New Research and Ideas, April 30, 2019

      2019 HarperBusiness The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power By: Cusumano, Michael A., Annabelle Gawer, and David B. Yoffie Abstract—The Business of Platforms explores the strategic,... View Details
      Keywords: Dina Gerdeman
      • March 2017 (Revised February 2020)
      • Case

      Corey Thomas and the IPO

      By: Steven Rogers and Derrick Collins
      Corey Thomas, the African American CEO of the company Rapid7, must decide if it is the right time to take the 15-year-old company public, as it stood poised to capitalize on what appeared to be the next frontier for digital technology markets—cybersecurity. In spite of... View Details
      Keywords: Business Finance; Capital Markets; Private Equity; Internet and the Web; Initial Public Offering; Decision Making; Financial Services Industry; Technology Industry; Web Services Industry; United States
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      Rogers, Steven, and Derrick Collins. "Corey Thomas and the IPO." Harvard Business School Case 317-082, March 2017. (Revised February 2020.)
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