Digital Innovation - Publications - Faculty & Research

26 Mar 2024
Research & Ideas

How Humans Outshine AI in Adapting to Change

a player’s keypress. To complete the game, the player—human or machine—had to navigate the digital self to a goal using four moves: up, down, right, or left. Human players used arrow keys. Each of the game versions interfered with the... View Details

Keywords: by Rachel Layne; Technology; Information Technology

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Marketing - Faculty & Research

Marketing helps a firm in creating value by better understanding the needs of its customers and providing them with innovative products and services. This value is communicated through a variety of channels as well as through the firm's... View Details

December 1, 2021
Article

Do You Know How Your Teams Get Work Done?

By: Rohan Narayana Murty, Rajath B. Das, Scott Duke Kominers, Arjun Narayan, Suraj Srinivasan, Tarun Khanna and Kartik Hosanagar

In a research study at four Fortune 500 companies, when managers were asked about their teams’ work, on average they either did not know or could not remember 60% of the work their teams do. This is a major problem because it can lead to unrealistic digital... View Details

Keywords: Leading Teams; Work Recall Gap; Machine Learning; Algorithms; Groups and Teams; Management; Technological Innovation

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2009
Chapter

Creating Superior Customer Value in a Connected World

By: Ranjay Gulati

"In the early twenty-first century, customers are more demanding than ever, and difficult economic times make them all the more so. As customers tighten their wallets and increase their demands, firms face greater pressure to provide superior customer value. Reducing... View Details

Keywords: Customer Satisfaction; Customer Value and Value Chain; Consumer Behavior; Product Design; Social and Collaborative Networks; Value Creation

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January 2008
Article

Learning the Fine Art of Collaboration

By: Alan MacCormack and Theodore Forbath

Innovations are increasingly brought to the market by networks of firms, selected for their unique capabilities and operating in a coordinated manner. This collaborative model demands that firms develop different skills, yet despite this need, there is little guidance... View Details

Keywords: Digital Platforms

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Q. Who should take the lead in fixing market capitalism? A. Business, not government alone. The spread of capitalism worldwide has made people wealthier than ever before. But capitalism's future is far from assured. Pandemics, income inequality, resource depletion,... View Details

18 Jul 2017
First Look

First Look at New Research and Ideas, July 18, 2017

enterprise to address industry changes. In early 2016, following a reorganization, he faced questions of how to change the culture and use digital capabilities more effectively than competitors. Lévy turned to millennials within the... View Details

Keywords: Sean Silverthorne

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Lifelong Learning - Alumni

industries, and enable ownership of digital assets? 377 01 Mar 2024 HBS Alumni Bulletin On the Radar An early warning system for the next generation of biosecurity threats Re: Matthew McKnight (MBA 2012); By: Janine White 713 01 Mar 2024... View Details

23 May 2017
First Look

First Look at New Ideas and Research: May 23, 2017

George Serafeim Abstract—We examine if, and under what conditions, disclosure of sustainability information identified as investor relevant by market-driven innovations in accounting standard setting is associated with stock prices... View Details

Keywords: Carmen Nobel

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Harvard Business School Online Courses & Learning Platforms

Choose a subject area: Digital Transformation Marketing Business Essentials Leadership & Management Entrepreneurship & Innovation Strategy Finance & Accounting Business in Society Now Offering Launching Tech... View Details

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Leadership Initiative - Leadership

innovative organizations, and implementing global strategies. Her current research focuses on scaling innovation and digital leadership. She is the author of highly regarded... View Details

Shane M. Greenstein

Shane Greenstein is the Martin Marshall Professor of Business Administration. He teaches in the Technology, Operations and Management Unit.

Encompassing a wide array of questions about computing, communication, and Internet markets, Professor Greenstein’s... View Details

Keywords: computer; information technology industry; electronics; information; e-commerce industry; internet; software

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Podcasts - Managing the Future of Work

strategy underpinning the effort. Shake Shack’s test kitchen: Developing a good jobs and automation combo 21 MAY 2025 | Managing the Future of Work Shake Shack Chief Growth Officer Steph So and HBS professor Chris Stanton join Bill Kerr to discuss the fast-casual... View Details

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Africa - Global

Africa Johannesburg, Lagos, Nairobi HBS continues its efforts to build a deep understanding of and expertise in global business practice and innovation around the world, including throughout Africa, a region that is assuming an... View Details

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Online Business Courses & Certifications | HBS Online

Credential of Leadership, Impact, and Management in Business . Entrepreneurship & Innovation Learn what it takes to harness innovation and transform a disruptive idea into a viable venture. Explore Subject... View Details

January 2025
Case

Davivienda Bank's Upskilling and Reskilling Strategy in Colombia (Abridged)

By: Jorge Tamayo, Raffaella Sadun and Jenyfeer Martinez Buitrago

Set in 2022, this abridged case examines the digital transformation strategy of Davivienda—a leading player in Colombia’s commercial banking sector and one of the companies belonging to Grupo Bolívar, a major Colombian conglomerate—and the bank’s upskilling and... View Details

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29 Nov 2022
Research & Ideas

Is There a Method to Musk’s Madness on Twitter?

Prior to the acquisition, Twitter as a company was much weaker than most people realize. They’ve struggled with profitability for many years, and they’ve been quite slow at innovating on new features and growth opportunities. By doing... View Details

Keywords: by Christina Pazzanese, Harvard Gazette; Technology

07 Jul 2015
First Look

First Look: July 7, 2015

economies. But only a handful of companies have managed to do it successfully until now. In this article, an MIT engineering professor and a Tuck professor of management explain why. After conducting a three-year study of reverse View Details

Keywords: Sean Silverthorne

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Latin America - Global

digital clinical supply chain, focusing on building a culture of innovation before leading the organization through a digital transformation. This groundwork proved invaluable... View Details

November 2000 (Revised October 2005)
Case

TiVo

TiVo is a digital video recorder that allows viewers to watch what they want, when they want to watch it. Fourteen months into the launch, sales are very disappointing. Brodie Keast, VP of marketing and sales, wants to combine a catchy communications campaign, product... View Details

Keywords: Marketing Communications; Product Launch; Television Entertainment; Innovation and Invention; Electronics Industry

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