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Publications

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  • All HBS Web  (787)
    • People  (4)
    • News  (202)
    • Research  (470)
    • Multimedia  (2)
  • Faculty Publications  (150)

Show Results For

  • All HBS Web  (787)
    • People  (4)
    • News  (202)
    • Research  (470)
    • Multimedia  (2)
  • Faculty Publications  (150)
← Page 32 of 787 Results →
  • 01 Dec 2003
  • News

Can Manufacturing Keep Its Edge?

it far because there’s a lot of air you’re moving around,” he explains. “This is very much a local business.” Consumer preference for plastic and the marketing trend toward rejuvenating a brand with new packaging View Details
Keywords: Julia Hanna; Manufacturing
  • 10 Mar 2009
  • First Look

First Look: March 10, 2009

firms shifting display promotions away from smaller revenue brands toward larger ones following periods of poor financial performance. This indicates the behavior is determined by parties above brand... View Details
Keywords: Martha Lagace
  • Web

The Strategic Case for Diversity in Digital Transformation - Blog: RGE Report

breakthroughs. Yet diversity must be meaningfully integrated into how innovation happens. IBM’s work on building fairer AI shows how inclusive design principles can uncover ethical blind spots early. Their AI ethics board and toolkits,... View Details
  • 17 Mar 2015
  • First Look

First Look: March 17

relationship, greater partner integration is associated with higher costs, but not with higher product quality. Our results shed light on the subtle interplay between formal and relational contracting. They have important implications for practice, with respect to... View Details
Keywords: Sean Silverthorne
  • 10 Jan 2011
  • Research & Ideas

Is Groupon Good for Retailers?

them. Our approach can also help retailers design discounts that better serve their objectives. Q: You recommend that retailers disallow the purchase of multiple discount vouchers from a single customer, or else run the risk that the... View Details
Keywords: by Carmen Nobel; Advertising; Technology
  • 10 Jun 2022
  • Blog Post

New Venture Competition 2022: Business and Environment Ventures

catalyst technology. RAB LABXin Ma, MBA 2023RAB LAB facilitates robotics fabrication of 3D printed housing units with the autonomous design system and adaptive components made of sustainable structural materials. Our mission is to... View Details
  • 28 Aug 2017
  • Research & Ideas

Should Industry Competitors Cooperate More to Solve World Problems?

performance on business-relevant ESG issues based on a firm’s industry membership has a positive association with future financial performance. A company’s efforts to improve its social impact could result in cost savings, increased brand... View Details
Keywords: by Sean Silverthorne; Financial Services; Manufacturing; Agriculture & Agribusiness; Mining
  • 08 Mar 2018
  • News

HBSAAA Leads the Way in Celebrating African American Alumni Impact

Professor Leonard A. Schlesinger. Approximately 115 people attended the sold-out networking night, where Schlesinger presented a case on Rent the Runway, an online designer dress rental business cofounded by HBS alumnae Jennifer Hyman... View Details
Keywords: Margie Kelley
  • 02 Aug 2011
  • First Look

First Look: August 2

manufacturer to a world leader in R&D, marketing, and design, with a brand more valuable than Pepsi, Nike, or American Express. Fewer still would have predicted the success of the path it has taken. For two decades now, Samsung has... View Details
Keywords: Sean Silverthorne
  • 12 Oct 1999
  • Research & Ideas

Confronting the Challenges that Face Bricks-and-Mortar Stores

grocery-shopping system that grouped cold cereals by their main ingredients (rice, corn, or wheat, for example). Many shoppers had trouble finding their favorite brands because they didn't know the ingredients. Lesson 6: Study The Effects... View Details
Keywords: by Raymond Burke; Retail
  • 02 Jun 2014
  • Research & Ideas

Excerpt: ‘A Social Strategy’

eschewed broadcasting messages to customers, instead focusing on connecting customers to each other, subsequently linking those customers' actions to increased profitability. To see this approach in action, consider eBay's Group Gifts app, launched in late 2010 and... View Details
  • 16 Oct 2013
  • Op-Ed

Response to Readers: Combating Climate Change with Nuclear Power and Fracking

With more than 7,500 views and 180-plus tweets, I want to thank everyone for taking the time to read the original HBS Working Knowledge piece, The Case for Combating Climate Change with Nuclear Power and Fracking, and, in particular, for sharing your thoughts with one... View Details
Keywords: by Joe Lassiter; Energy; Utilities
  • 10 Apr 2018
  • First Look

First Look at New Research, April 10, 2018

guidance on the design of optimal call patterns in route sales. Our analyses reveal that the long-term persistence effect of detailing is more pronounced for specialist physicians, whereas the contemporaneous marginal effect is higher for... View Details
Keywords: Sean Silverthorne
  • 05 Apr 2011
  • First Look

First Look: April 5

ability to integrate the efforts of non-Chinese leaders are involved. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/311074-PDF-ENG Herborist John Deighton, Leora Kornfeld, Yanqun He, and Qingyun JiangHarvard Business School Case 511-051 Global View Details
Keywords: Sean Silverthorne
  • 19 Jul 2010
  • Research & Ideas

How Mercadona Fixes Retail’s ’Last 10 Yards’ Problem

about how poor operational decisions create unnecessary complications that lead to quality problems and lower labor productivity and, in general, make life hard for retail employees." Ton is interested in demonstrating how operations can be View Details
Keywords: by Julia Hanna; Retail; Food & Beverage
  • 28 May 2013
  • Research & Ideas

Can LEGO Snap Together a Future in Asia?

Danish carpenter Ole Kirk Kristiansen, the family-owned company grew over the decades, moving from wooden toys to plastic "bricks," the building blocks of its construction sets. The products are designed around play themes such... View Details
Keywords: by Kim Girard; Entertainment & Recreation
  • 12 Oct 2011
  • Research & Ideas

Creating Online Ads We Want to Watch

But in the focus groups, viewers did not have the option of skipping the ad the way they do in real life. A surprise at the end of the ad has no effect if the viewer doesn't bother to wait for the end of the ad. Video-ad designers also... View Details
Keywords: by Carmen Nobel; Consumer Products
  • 24 Sep 2021
  • Blog Post

Alumni Spotlight: Career Advice from Alums Working in Climate

to improve resource efficiency, creating and discovering new game-changing planet-friendly raw ingredients, reducing waste across the value chain, and designing compelling brands to educate consumers and... View Details
  • 01 Aug 1998
  • News

Spring Reunions: Milestones and Memories

University's School of Theology. He earned his M.Div. degree last year and this month begins a new career as assistant rector of All Saints' Episcopal Church in Belmont, Massachusetts. Messenger plans to design a multifaith corporate... View Details
Keywords: Eileen K. McCluskey
  • Web

Staff Directory | Baker Library

serving as the Email and CRM Specialist at HBS Working Knowledge. With years of expertise using various email and CRM tools and a graphic design background, Kelsey combines creativity with strategic insight to excel in email campaigns and... View Details
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