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Show Results For
- All HBS Web
(787)
- People (4)
- News (202)
- Research (470)
- Multimedia (2)
- Faculty Publications (150)
- 01 Dec 2003
- News
Can Manufacturing Keep Its Edge?
it far because there’s a lot of air you’re moving around,” he explains. “This is very much a local business.” Consumer preference for plastic and the marketing trend toward rejuvenating a brand with new packaging View Details
- 10 Mar 2009
- First Look
First Look: March 10, 2009
firms shifting display promotions away from smaller revenue brands toward larger ones following periods of poor financial performance. This indicates the behavior is determined by parties above brand... View Details
Keywords: Martha Lagace
- Web
The Strategic Case for Diversity in Digital Transformation - Blog: RGE Report
breakthroughs. Yet diversity must be meaningfully integrated into how innovation happens. IBM’s work on building fairer AI shows how inclusive design principles can uncover ethical blind spots early. Their AI ethics board and toolkits,... View Details
- 17 Mar 2015
- First Look
First Look: March 17
relationship, greater partner integration is associated with higher costs, but not with higher product quality. Our results shed light on the subtle interplay between formal and relational contracting. They have important implications for practice, with respect to... View Details
Keywords: Sean Silverthorne
- 10 Jan 2011
- Research & Ideas
Is Groupon Good for Retailers?
them. Our approach can also help retailers design discounts that better serve their objectives. Q: You recommend that retailers disallow the purchase of multiple discount vouchers from a single customer, or else run the risk that the... View Details
- 10 Jun 2022
- Blog Post
New Venture Competition 2022: Business and Environment Ventures
catalyst technology. RAB LABXin Ma, MBA 2023RAB LAB facilitates robotics fabrication of 3D printed housing units with the autonomous design system and adaptive components made of sustainable structural materials. Our mission is to... View Details
- 28 Aug 2017
- Research & Ideas
Should Industry Competitors Cooperate More to Solve World Problems?
performance on business-relevant ESG issues based on a firm’s industry membership has a positive association with future financial performance. A company’s efforts to improve its social impact could result in cost savings, increased brand... View Details
- 08 Mar 2018
- News
HBSAAA Leads the Way in Celebrating African American Alumni Impact
Professor Leonard A. Schlesinger. Approximately 115 people attended the sold-out networking night, where Schlesinger presented a case on Rent the Runway, an online designer dress rental business cofounded by HBS alumnae Jennifer Hyman... View Details
Keywords: Margie Kelley
- 02 Aug 2011
- First Look
First Look: August 2
manufacturer to a world leader in R&D, marketing, and design, with a brand more valuable than Pepsi, Nike, or American Express. Fewer still would have predicted the success of the path it has taken. For two decades now, Samsung has... View Details
Keywords: Sean Silverthorne
- 12 Oct 1999
- Research & Ideas
Confronting the Challenges that Face Bricks-and-Mortar Stores
grocery-shopping system that grouped cold cereals by their main ingredients (rice, corn, or wheat, for example). Many shoppers had trouble finding their favorite brands because they didn't know the ingredients. Lesson 6: Study The Effects... View Details
- 02 Jun 2014
- Research & Ideas
Excerpt: ‘A Social Strategy’
eschewed broadcasting messages to customers, instead focusing on connecting customers to each other, subsequently linking those customers' actions to increased profitability. To see this approach in action, consider eBay's Group Gifts app, launched in late 2010 and... View Details
- 16 Oct 2013
- Op-Ed
Response to Readers: Combating Climate Change with Nuclear Power and Fracking
With more than 7,500 views and 180-plus tweets, I want to thank everyone for taking the time to read the original HBS Working Knowledge piece, The Case for Combating Climate Change with Nuclear Power and Fracking, and, in particular, for sharing your thoughts with one... View Details
- 10 Apr 2018
- First Look
First Look at New Research, April 10, 2018
guidance on the design of optimal call patterns in route sales. Our analyses reveal that the long-term persistence effect of detailing is more pronounced for specialist physicians, whereas the contemporaneous marginal effect is higher for... View Details
Keywords: Sean Silverthorne
- 05 Apr 2011
- First Look
First Look: April 5
ability to integrate the efforts of non-Chinese leaders are involved. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/311074-PDF-ENG Herborist John Deighton, Leora Kornfeld, Yanqun He, and Qingyun JiangHarvard Business School Case 511-051 Global View Details
Keywords: Sean Silverthorne
- 19 Jul 2010
- Research & Ideas
How Mercadona Fixes Retail’s ’Last 10 Yards’ Problem
about how poor operational decisions create unnecessary complications that lead to quality problems and lower labor productivity and, in general, make life hard for retail employees." Ton is interested in demonstrating how operations can be View Details
- 28 May 2013
- Research & Ideas
Can LEGO Snap Together a Future in Asia?
Danish carpenter Ole Kirk Kristiansen, the family-owned company grew over the decades, moving from wooden toys to plastic "bricks," the building blocks of its construction sets. The products are designed around play themes such... View Details
- 12 Oct 2011
- Research & Ideas
Creating Online Ads We Want to Watch
But in the focus groups, viewers did not have the option of skipping the ad the way they do in real life. A surprise at the end of the ad has no effect if the viewer doesn't bother to wait for the end of the ad. Video-ad designers also... View Details
- 24 Sep 2021
- Blog Post
Alumni Spotlight: Career Advice from Alums Working in Climate
to improve resource efficiency, creating and discovering new game-changing planet-friendly raw ingredients, reducing waste across the value chain, and designing compelling brands to educate consumers and... View Details
- 01 Aug 1998
- News
Spring Reunions: Milestones and Memories
University's School of Theology. He earned his M.Div. degree last year and this month begins a new career as assistant rector of All Saints' Episcopal Church in Belmont, Massachusetts. Messenger plans to design a multifaith corporate... View Details
Keywords: Eileen K. McCluskey
- Web
Staff Directory | Baker Library
serving as the Email and CRM Specialist at HBS Working Knowledge. With years of expertise using various email and CRM tools and a graphic design background, Kelsey combines creativity with strategic insight to excel in email campaigns and... View Details