Demand Measurement - Publications - Faculty & Research

08 Jul 2014
First Look

First Look: July 8

financial crisis. The trouble is that investment value and asset volatility are simply the wrong measures if your goal is to secure a particular future income. In this article, Merton explains a liability-driven investment strategy whose... View Details

Keywords: Carmen Nobel

12 Dec 2017
First Look

New Research and Ideas, December 12, 2017

demand and the profitability to engage in exports and R&D, thereby relaxing borrowing constraints and enabling more firms to overcome the fixed-cost hurdle for financing R&D. We decompose the effects of RER changes on productivity... View Details

Keywords: Sean Silverthorne

01 Jun 2006
News

India Arrives

it had to do with how to make it through the various government gateposts in order to obtain a license.” ANAND MAHINDRA with the Scorpio, Mahindra & Mahindra's popular entry in the SUV market. India's growing middle class is driving View Details

Keywords: Julia Hanna

05 Mar 2020
News

Green Light

filled with leafy greens and fed by precisely tuned LED lights. An intricate digital system measures the room’s temperature and the CO2 levels inside the units every 30 seconds, adjusting as necessary; another delivers computer-calculated... View Details

Keywords: Dan Morrell; photographed by Scott Nobles

15 Sep 2011
Research & Ideas

High Ambition Leadership

task force to interview 250 key staff about the company's strengths and barriers to achieving a new direction. This engagement enabled our leaders to: forge demanding goals to which people were committed; create a community of shared... View Details

Keywords: by Martha Lagace

05 Mar 2019
First Look

New Research and Ideas, March 5, 2019

of behaviors collected at acquisition as well as future propensities to buy and to respond to marketing actions. Using probabilistic machine learning, we combine deep exponential families with the demand model, relating behaviors observed... View Details

Keywords: Dina Gerdeman

01 Dec 2016
News

Alumni Books of 2016

of realistic, technology-agnostic best practices for supporting hypergrowth in nearly any environment. In this new edition, they add many new examples, plus case studies from many exceptionally demanding sites, including Etsy, Nasdaq,... View Details

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Operations Management Michael Parzen Spring 2025 Q4 1.5 Data Visualization for Analysis and Communication Technology & Operations Management Martin Wattenberg , Fernanda Viégas Spring 2025 Q4 1.5 Data for Impact: Impact Measurement from... View Details

Publications