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  • All HBS Web  (1,570)
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  • 2023
  • Working Paper

The Customer Journey as a Source of Information

By: Nicolas Padilla, Eva Ascarza and Oded Netzer
In the face of heightened data privacy concerns and diminishing third-party data access, firms are placing increased emphasis on first-party data (1PD) for marketing decisions. However, in environments with infrequent purchases, reliance on past purchases 1PD... View Details
Keywords: Customer Journey; Privacy; Consumer Behavior; Analytics and Data Science; AI and Machine Learning; Customer Focus and Relationships
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Padilla, Nicolas, Eva Ascarza, and Oded Netzer. "The Customer Journey as a Source of Information." Harvard Business School Working Paper, No. 24-035, October 2023. (Revised October 2023.)

    Zhongming Jiang

    Zhongming Jiang is a first-year Ph.D. student in Marketing (Quantitative) at Harvard Business School. His research focuses on developing methodologies for Customer Relationship Management (CRM) that enable personalized interventions, dynamic customer... View Details

    • 10 Apr 2007
    • First Look

    First Look: April 10, 2007

    conclude that stars add more value than they capture. I discuss implications for managers in the motion picture industry. Brokerage, Boundary Spanning, and Leadership in Open Innovation Communities... View Details
    Keywords: Martha Lagace
    • February 2011 (Revised November 2011)
    • Supplement

    Berkshire Partners: Bidding for Carter's (CW)

    By: Malcolm P. Baker and David Lane
    Supplemental data on comparable companies to Burger King including both public companies and similar transactions. View Details
    Keywords: Leveraged Buyouts; Analytics and Data Science; Bids and Bidding; Financial Services Industry
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    Baker, Malcolm P., and David Lane. "Berkshire Partners: Bidding for Carter's (CW)." Harvard Business School Spreadsheet Supplement 211-709, February 2011. (Revised November 2011.)
    • 21 Dec 2010
    • First Look

    First Look: December 21

    the period from 1996 to 2005 to test the hypothesized relationships. How Managers Use Multiple Media: Discrepant Events, Power and Timing in Redundant Communication Authors:P.M. Leonardi, T.B. Neeley, View Details
    • 08 May 2025
    • HBS Seminar

    Ramesh Johari, Stanford

    • 29 Jan 2007
    • Research & Ideas

    The Business Press Is a Watchdog that Bites

    as academics that rely on using the press. The more interactions I had with managers convinced me that they're always thinking about the press. So everybody's thinking about it, but we know nothing about it, as academics we couldn't say... View Details
    Keywords: by Martha Lagace; Journalism & News; Publishing
    • January 2019
    • Case

    Data.gov (Abridged)

    By: Karim R. Lakhani, Robert D. Austin and Yumi Yi
    This case presents the logic and execution underlying the launch of Data.gov, an instantiation of President Obama's initiative for transparency and open government. The process used by Vivek Kundra, the federal CIO, and his team to rapidly develop the website and to... View Details
    Keywords: Safety; Rights; Analytics and Data Science; Internet and the Web; Ethics; Cost vs Benefits; Innovation and Management; Information Management; Public Administration Industry; Information Industry; United States
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    Lakhani, Karim R., Robert D. Austin, and Yumi Yi. "Data.gov (Abridged)." Harvard Business School Case 619-043, January 2019.
    • 09 May 2018
    • Research & Ideas

    A Simple Way for Restaurant Inspectors to Improve Food Safety

    Technology and Operations Management Unit at Harvard Business School, and Mike Toffel, the Senator John Heinz Professor of Environmental View Details
    Keywords: by Carmen Nobel; Food & Beverage; Service
    • May 2010 (Revised May 2010)
    • Case

    Data.gov

    By: Karim R. Lakhani, Robert D. Austin and Yumi Yi
    This case presents the logic and execution underlying the launch of Data.gov, an instantiation of President Obama's initiative for transparency and open government. The process used by Vivek Kundra, the federal CIO, and his team to rapidly develop the website and to... View Details
    Keywords: Safety; Rights; Analytics and Data Science; Internet and the Web; Ethics; Cost vs Benefits; Innovation and Management; Information Management; Public Administration Industry; Information Industry; United States
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    Lakhani, Karim R., Robert D. Austin, and Yumi Yi. "Data.gov." Harvard Business School Case 610-075, May 2010. (Revised May 2010.)
    • 01 Aug 2022
    • What Do You Think?

    Does Religious Belief Affect Organizational Performance?

    reminded us that, “With data science and AI coming into mainstream, gone are the days of inventory at (auto) dealership lots.” Finally, John Thorbeck asked, “must our inventory... View Details
    Keywords: Re: James L. Heskett
    • 05 Dec 2013
    • Op-Ed

    Encourage Breakthrough Health Care by Competing on Products Rather Than Patents

    they should open target data and compete on solutions—compounds and molecules addressing the targets. I agree. If we're going to get the breakthrough products we want at a... View Details
    Keywords: by Richard G. Hamermesh; Biotechnology; Health
    • July 2002 (Revised June 2003)
    • Case

    Microsoft Financial History

    By: William A. Sahlman
    Contains background financial data on Microsoft as of mid-2001. View Details
    Keywords: History; Analytics and Data Science; Crime and Corruption; Profit
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    Sahlman, William A. "Microsoft Financial History." Harvard Business School Case 803-018, July 2002. (Revised June 2003.)
    • Article

    Market Interest in Nonfinancial Information

    By: R. G. Eccles, Michael P. Krzus and George Serafeim
    Market interest in nonfinancial (e.g., Environmental, Social, and Governance [ESG]) information, including data produced by the Carbon Disclosure Project (CDP), is growing. Using data from Bloomberg we analyze this interest from a variety of different perspectives, and... View Details
    Keywords: Markets; Analytics and Data Science; Perspective; Environmental Sustainability; Social Issues; Corporate Disclosure; Projects; Interests
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    Eccles, R. G., Michael P. Krzus, and George Serafeim. "Market Interest in Nonfinancial Information." Journal of Applied Corporate Finance 23, no. 4 (Fall 2011): 113–127.
    • 2017
    • Article

    Natural Environmental Responsibility in Indian Corporations: A Mixed Method Study

    By: Shashank Shah
    The world is going through unprecedented environmental crisis. The type of destruction and dissolution of natural resources and elements by individuals and institutions that has been witnessed in the last century is much more than that witnessed in the previous... View Details
    Keywords: Corporate Social Responsibility and Impact; Environmental Sustainability; Natural Environment; Management Practices and Processes; Research; Framework; India
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    Shah, Shashank. "Natural Environmental Responsibility in Indian Corporations: A Mixed Method Study." Journal of Human Values 20, no. 2 (October 2014): 129–151.
    • November 1990
    • Case

    Chemplan Corp.: Paint-Rite Division

    By: Paul A. Vatter
    An exercise with data that allows a discussion of regression analysis as a tool for forecasting and understanding structure. View Details
    Keywords: Forecasting and Prediction; Framework; Analytics and Data Science; Mathematical Methods
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    Vatter, Paul A. "Chemplan Corp.: Paint-Rite Division." Harvard Business School Case 191-090, November 1990.
    • March 2022 (Revised May 2022)
    • Case

    Winning Business at Russell Reynolds (A)

    By: Ethan Bernstein and Cara Mazzucco
    In an effort to make compensation drive collaboration, Russell Reynolds Associates’ (RRA) CEO Clarke Murphy sought to re-engineer the bonus system for his executive search consultants in 2016. As his HR analytics guru, Kelly Smith, points out, that risks upsetting–and... View Details
    Keywords: Compensation; Collaboration; Executive Search Firms; Consulting Firms; Compensation and Benefits; Restructuring; Human Resources; Human Capital; Management Practices and Processes; Organizational Culture; Organizational Change and Adaptation; Social and Collaborative Networks; Recruitment; Selection and Staffing; Talent and Talent Management; Consulting Industry; Employment Industry; Asia; Europe; Latin America; Middle East; North and Central America; South America; Oceania
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    Bernstein, Ethan, and Cara Mazzucco. "Winning Business at Russell Reynolds (A)." Harvard Business School Case 422-045, March 2022. (Revised May 2022.)
    • 14 Jul 2009
    • First Look

    First Look: July 14

    http://www.hbs.edu/research/pdf/09-148.pdf   PublicationsOpen to Negotiation: Phenomenological Assumptions and Knowledge Dissemination Authors:Corinne Bendersky and Kathleen L. McGinn... View Details
    Keywords: Martha Lagace
    • Research Summary

    Overview

    By: Ethan S. Bernstein
    I have spent my career studying novel talent management practices and their effect on collaboration and performance. My core research focuses on two interrelated organizational trends that have become salient in the 21st century: workplace transparency (who gets to... View Details
    Keywords: Privacy; Transparency; Productivity; Field Experiments; Communication; Design; Human Resources; Leadership; Management; Organizational Design; Organizational Structure; Performance; Groups and Teams; Networks; Behavior; Social and Collaborative Networks; Satisfaction; North America; Europe; Asia; China; Japan; Latin America
    • 29 Jun 2015
    • HBS Case

    Consumer-centered Health Care Depends on Accessible Medical Records

    Charlotte, which in 2014 owned and managed hospitals and acute care facilities in three states. In 2011, Carolinas launched Dickson Advanced Analytics, which incorporated... View Details
    Keywords: by Dina Gerdeman; Health; Technology
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