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Show Results For
- All HBS Web
(1,570)
- News (204)
- Research (1,142)
- Events (16)
- Multimedia (1)
- Faculty Publications (672)
- 2023
- Working Paper
The Customer Journey as a Source of Information
By: Nicolas Padilla, Eva Ascarza and Oded Netzer
In the face of heightened data privacy concerns and diminishing third-party data access,
firms are placing increased emphasis on first-party data (1PD) for marketing decisions.
However, in environments with infrequent purchases, reliance on past purchases 1PD... View Details
Keywords: Customer Journey; Privacy; Consumer Behavior; Analytics and Data Science; AI and Machine Learning; Customer Focus and Relationships
Padilla, Nicolas, Eva Ascarza, and Oded Netzer. "The Customer Journey as a Source of Information." Harvard Business School Working Paper, No. 24-035, October 2023. (Revised October 2023.)
Zhongming Jiang
Zhongming Jiang is a first-year Ph.D. student in Marketing (Quantitative) at Harvard Business School. His research focuses on developing methodologies for Customer Relationship Management (CRM) that enable personalized interventions, dynamic customer... View Details
- 10 Apr 2007
- First Look
First Look: April 10, 2007
conclude that stars add more value than they capture. I discuss implications for managers in the motion picture industry. Brokerage, Boundary Spanning, and Leadership in Open Innovation Communities... View Details
Keywords: Martha Lagace
- February 2011 (Revised November 2011)
- Supplement
Berkshire Partners: Bidding for Carter's (CW)
By: Malcolm P. Baker and David Lane
Supplemental data on comparable companies to Burger King including both public companies and similar transactions. View Details
- 21 Dec 2010
- First Look
First Look: December 21
the period from 1996 to 2005 to test the hypothesized relationships. How Managers Use Multiple Media: Discrepant Events, Power and Timing in Redundant Communication Authors:P.M. Leonardi, T.B. Neeley, View Details
- 08 May 2025
- HBS Seminar
Ramesh Johari, Stanford
- 29 Jan 2007
- Research & Ideas
The Business Press Is a Watchdog that Bites
as academics that rely on using the press. The more interactions I had with managers convinced me that they're always thinking about the press. So everybody's thinking about it, but we know nothing about it, as academics we couldn't say... View Details
- January 2019
- Case
Data.gov (Abridged)
By: Karim R. Lakhani, Robert D. Austin and Yumi Yi
This case presents the logic and execution underlying the launch of Data.gov, an instantiation of President Obama's initiative for transparency and open government. The process used by Vivek Kundra, the federal CIO, and his team to rapidly develop the website and to... View Details
Keywords: Safety; Rights; Analytics and Data Science; Internet and the Web; Ethics; Cost vs Benefits; Innovation and Management; Information Management; Public Administration Industry; Information Industry; United States
Lakhani, Karim R., Robert D. Austin, and Yumi Yi. "Data.gov (Abridged)." Harvard Business School Case 619-043, January 2019.
- 09 May 2018
- Research & Ideas
A Simple Way for Restaurant Inspectors to Improve Food Safety
Technology and Operations Management Unit at Harvard Business School, and Mike Toffel, the Senator John Heinz Professor of Environmental View Details
- May 2010 (Revised May 2010)
- Case
Data.gov
By: Karim R. Lakhani, Robert D. Austin and Yumi Yi
This case presents the logic and execution underlying the launch of Data.gov, an instantiation of President Obama's initiative for transparency and open government. The process used by Vivek Kundra, the federal CIO, and his team to rapidly develop the website and to... View Details
Keywords: Safety; Rights; Analytics and Data Science; Internet and the Web; Ethics; Cost vs Benefits; Innovation and Management; Information Management; Public Administration Industry; Information Industry; United States
Lakhani, Karim R., Robert D. Austin, and Yumi Yi. "Data.gov." Harvard Business School Case 610-075, May 2010. (Revised May 2010.)
- 01 Aug 2022
- What Do You Think?
Does Religious Belief Affect Organizational Performance?
reminded us that, “With data science and AI coming into mainstream, gone are the days of inventory at (auto) dealership lots.” Finally, John Thorbeck asked, “must our inventory... View Details
Keywords: Re: James L. Heskett
- 05 Dec 2013
- Op-Ed
Encourage Breakthrough Health Care by Competing on Products Rather Than Patents
they should open target data and compete on solutions—compounds and molecules addressing the targets. I agree. If we're going to get the breakthrough products we want at a... View Details
- July 2002 (Revised June 2003)
- Case
Microsoft Financial History
Contains background financial data on Microsoft as of mid-2001. View Details
Sahlman, William A. "Microsoft Financial History." Harvard Business School Case 803-018, July 2002. (Revised June 2003.)
- Article
Market Interest in Nonfinancial Information
By: R. G. Eccles, Michael P. Krzus and George Serafeim
Market interest in nonfinancial (e.g., Environmental, Social, and Governance [ESG]) information, including data produced by the Carbon Disclosure Project (CDP), is growing. Using data from Bloomberg we analyze this interest from a variety of different perspectives, and... View Details
Keywords: Markets; Analytics and Data Science; Perspective; Environmental Sustainability; Social Issues; Corporate Disclosure; Projects; Interests
Eccles, R. G., Michael P. Krzus, and George Serafeim. "Market Interest in Nonfinancial Information." Journal of Applied Corporate Finance 23, no. 4 (Fall 2011): 113–127.
- 2017
- Article
Natural Environmental Responsibility in Indian Corporations: A Mixed Method Study
By: Shashank Shah
The world is going through unprecedented environmental crisis. The type of destruction and dissolution of natural resources and elements by individuals and institutions that has been witnessed in the last century is much more than that witnessed in the previous... View Details
Keywords: Corporate Social Responsibility and Impact; Environmental Sustainability; Natural Environment; Management Practices and Processes; Research; Framework; India
Shah, Shashank. "Natural Environmental Responsibility in Indian Corporations: A Mixed Method Study." Journal of Human Values 20, no. 2 (October 2014): 129–151.
- November 1990
- Case
Chemplan Corp.: Paint-Rite Division
By: Paul A. Vatter
An exercise with data that allows a discussion of regression analysis as a tool for forecasting and understanding structure. View Details
Vatter, Paul A. "Chemplan Corp.: Paint-Rite Division." Harvard Business School Case 191-090, November 1990.
- March 2022 (Revised May 2022)
- Case
Winning Business at Russell Reynolds (A)
By: Ethan Bernstein and Cara Mazzucco
In an effort to make compensation drive collaboration, Russell Reynolds Associates’ (RRA) CEO Clarke Murphy sought to re-engineer the bonus system for his executive search consultants in 2016. As his HR analytics guru, Kelly Smith, points out, that risks upsetting–and... View Details
Keywords: Compensation; Collaboration; Executive Search Firms; Consulting Firms; Compensation and Benefits; Restructuring; Human Resources; Human Capital; Management Practices and Processes; Organizational Culture; Organizational Change and Adaptation; Social and Collaborative Networks; Recruitment; Selection and Staffing; Talent and Talent Management; Consulting Industry; Employment Industry; Asia; Europe; Latin America; Middle East; North and Central America; South America; Oceania
Bernstein, Ethan, and Cara Mazzucco. "Winning Business at Russell Reynolds (A)." Harvard Business School Case 422-045, March 2022. (Revised May 2022.)
- 14 Jul 2009
- First Look
First Look: July 14
http://www.hbs.edu/research/pdf/09-148.pdf PublicationsOpen to Negotiation: Phenomenological Assumptions and Knowledge Dissemination Authors:Corinne Bendersky and Kathleen L. McGinn... View Details
Keywords: Martha Lagace
- Research Summary
Overview
I have spent my career studying novel talent management practices and their effect on collaboration and performance. My core research focuses on two interrelated organizational trends that have become salient in the 21st century: workplace transparency (who gets to... View Details
Keywords: Privacy; Transparency; Productivity; Field Experiments; Communication; Design; Human Resources; Leadership; Management; Organizational Design; Organizational Structure; Performance; Groups and Teams; Networks; Behavior; Social and Collaborative Networks; Satisfaction; North America; Europe; Asia; China; Japan; Latin America
- 29 Jun 2015
- HBS Case
Consumer-centered Health Care Depends on Accessible Medical Records
Charlotte, which in 2014 owned and managed hospitals and acute care facilities in three states. In 2011, Carolinas launched Dickson Advanced Analytics, which incorporated... View Details