Filter Results:
(1,202)
Show Results For
- All HBS Web (1,202)
- Faculty Publications (241)
Show Results For
- All HBS Web (1,202)
- Faculty Publications (241)
- 08 Jan 2019
- First Look
New Research and Ideas, January 8, 2019
uses the K-means clustering technique to identify groups of customers who have purchased any number of 32 specific “deals” Booth offered over the year, differentiated by the wine varietal as well as its country of origin and a minimum... View Details
Keywords: Dina Gerdeman
- 01 Dec 2012
- News
Corruption 101
increasing number of red flags, he had to consider not only his US employer and his HBS position, but also his local client, his client's employees and their families, customers throughout the region, and all the suppliers for the... View Details
- 01 Mar 2012
- News
Making Finance Personal
inspire, formulate, and drive new and improved product design and development, even without specialized knowledge. With its consumer base, for example, Intuit went from conducting a single experiment with customers of TurboTax, its... View Details
- Web
A Chronicle of the China Trade. The Papers of Augustine Heard & Co., 1840-1877
China Trade Bibliography Manuscript Collections Related Collections Site Credits “Business is too important and interesting not to be chronicled somehow,” Albert Heard wrote. 1 He was referring to his family’s firm, Augustine Heard & Co.,... View Details
- 01 Sep 2013
- News
Passion & Purpose
employees in 28 offices. The company, with an industry-high 99 percent customer retention rate, regularly receives awards for its customer service. Roger W. Sant, MBA 1960 Cofounder and Chairman Emeritus,... View Details
- 12 Jul 2011
- News
Phone Fun
cited Phones 4u’s claim “to be the UK’s fastest-growing independent mobile phone retailer” and Braterman’s role in helping the company double its share of pay-as-you-go cell phone customers last year on a marketing budget that was “less... View Details
- 11 Apr 2007
- Research & Ideas
Adding Time to Activity-Based Costing
needed, or that customers were unwilling to pay for, and by focusing on their most profitable products and customer segments. Q: How does this relate to your work on the... View Details
Keywords: by Sarah Jane Gilbert
- 26 Sep 2006
- First Look
First Look: September 26, 2006
School Case 806-073 Follows the growth of an entrepreneur from his early startup activities. As the company evolves from 1998 to 2005, looks at key decisions and turning points as AtHoc's strategy adapts in response to changing market environments, business... View Details
Keywords: Sean Silverthorne
- 15 Dec 2014
- Research & Ideas
Deconstructing the Price Tag
itemizes what it spends on cotton, cutting, sewing, dyeing, finishing, and transporting each shirt, consumers become more attracted to the brand and more likely to purchase. “By unpacking the costs, you have the opportunity to explain everything you did for the View Details
- 07 Jun 2017
- Research & Ideas
How an African History Scholar Became a Modern Righter of Wrongs
it’s someone in the History Department trying to make sense of the past, or somebody trying to do customer research on widgets in South Africa.” One of the key components of the FIELD course is contextual intelligence—the ability to apply... View Details
Keywords: by Carmen Nobel
- 01 Sep 2013
- News
The New Rules of E-Commerce
Mikitani (MBA 1993) is not shy about pursuing the big idea, in this case a belief that English is the lingua franca of business and learning it would give his organization a competitive edge. Rakuten, founded in 1997, operates an online mall and View Details
- Fast Answer
FIELD Global Immersion Resources: Kenya
recent economic and political developments, risk and regulation, and the broad business environment.See EIU's Kenya dashboard. Also helpful: Go to Data Tool to download specific indicators of interest, including indicators relating to... View Details
- 01 Sep 2009
- News
Outtakes with Russ Wilcox
as well as customer service.” What’s on his Kindle: Outliers by Malcolm Gladwell; the Boston Globe; the Wall Street Journal. Why we’re in trouble: “With BlackBerries and instant messaging (IM), we live in a twitch society. People are... View Details
- 09 Mar 2020
- Research & Ideas
Warring Algorithms Could Be Driving Up Consumer Prices
all sorts of elements of the digital marketplace that our existing legal frameworks are not particularly well-suited to deal with.” About the Author Kristen Senz is a writer and social media editor for Harvard Business School Working Knowledge. [Image: Kanoke_46] View Details
- 20 Aug 2018
- Research & Ideas
Bargain Hunters Beware: A Store's 'Original Price' Might Not Be After All
marketing chicanery almost by accident. He was working on a related project involving a major US-based clothing and accessories brand (he can’t say which), when he noticed something odd happening at their outlet stores. “They never even... View Details
- 01 Dec 2008
- News
A U.S. Turnaround?
imported oil. Our initial reaction to the end of communism was to take a victory lap because capitalism had won. We talked of 3 billion new customers without realizing that many of these people would also become competitors. We began to... View Details
Keywords: Byron Wien; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries
- 23 Jul 2013
- First Look
First Look: July 23
profitable, loyal customers into high maintenance customers whose value stemming from their frequent purchasing is eroded by their increasing cost-to-serve. The case advocates a deeper appreciation of the... View Details
Keywords: Anna Secino
- 10 Jan 2020
- Blog Post
Know Your Audience - Recruiting HBS Students for Retail
The “Know Your Audience” series on the HBS Recruiting Blog highlights trends in recruiting for various industries. Learn more about student interest, effective recruiting strategies, and best practices from HBS staff dedicated to your industry. Meet the Team Laurie... View Details
Keywords: Consumer Products / Retail
- 12 Apr 2010
- Research & Ideas
One Report: Better Strategy through Integrated Reporting
integrated report for 2008. Of course, One Report is not a panacea or silver bullet solution to making sustainability more than a public relations campaign or resolving the complex issues regarding improving corporate disclosure for all... View Details
Keywords: by Martha Lagace
- 01 Jun 2007
- News
For NFL Players, 3rd Down at HBS
Twenty-eight National Football Leagueplayers representing teams from across the league were recently on campus for an Executive Education program that addresses the unique business opportunities and challenges that players face during and after their professional... View Details