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Publications

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  • All HBS Web  (1,202)
    • News  (234)
    • Research  (817)
    • Events  (8)
  • Faculty Publications  (241)

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  • All HBS Web  (1,202)
    • News  (234)
    • Research  (817)
    • Events  (8)
  • Faculty Publications  (241)
← Page 32 of 1,202 Results →
  • 08 Jan 2019
  • First Look

New Research and Ideas, January 8, 2019

uses the K-means clustering technique to identify groups of customers who have purchased any number of 32 specific “deals” Booth offered over the year, differentiated by the wine varietal as well as its country of origin and a minimum... View Details
Keywords: Dina Gerdeman
  • 01 Dec 2012
  • News

Corruption 101

increasing number of red flags, he had to consider not only his US employer and his HBS position, but also his local client, his client's employees and their families, customers throughout the region, and all the suppliers for the... View Details
Keywords: Credit Intermediation and Related Activities; Credit Intermediation and Related Activities; Credit Intermediation and Related Activities; Credit Intermediation and Related Activities
  • 01 Mar 2012
  • News

Making Finance Personal

inspire, formulate, and drive new and improved product design and development, even without specialized knowledge. With its consumer base, for example, Intuit went from conducting a single experiment with customers of TurboTax, its... View Details
Keywords: Garry Emmons; Computer Systems Design and Related Services; Computer Systems Design and Related Services; Computer Systems Design and Related Services; Computer Systems Design and Related Services
  • Web

A Chronicle of the China Trade. The Papers of Augustine Heard & Co., 1840-1877

China Trade Bibliography Manuscript Collections Related Collections Site Credits “Business is too important and interesting not to be chronicled somehow,” Albert Heard wrote. 1 He was referring to his family’s firm, Augustine Heard & Co.,... View Details
  • 01 Sep 2013
  • News

Passion & Purpose

employees in 28 offices. The company, with an industry-high 99 percent customer retention rate, regularly receives awards for its customer service. Roger W. Sant, MBA 1960 Cofounder and Chairman Emeritus,... View Details
Keywords: awards; Computer Systems Design and Related Services; Computer Systems Design and Related Services; Computer Systems Design and Related Services; Computer Systems Design and Related Services; Computer Systems Design and Related Services
  • 12 Jul 2011
  • News

Phone Fun

cited Phones 4u’s claim “to be the UK’s fastest-growing independent mobile phone retailer” and Braterman’s role in helping the company double its share of pay-as-you-go cell phone customers last year on a marketing budget that was “less... View Details
Keywords: Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services
  • 11 Apr 2007
  • Research & Ideas

Adding Time to Activity-Based Costing

needed, or that customers were unwilling to pay for, and by focusing on their most profitable products and customer segments. Q: How does this relate to your work on the... View Details
Keywords: by Sarah Jane Gilbert
  • 26 Sep 2006
  • First Look

First Look: September 26, 2006

School Case 806-073 Follows the growth of an entrepreneur from his early startup activities. As the company evolves from 1998 to 2005, looks at key decisions and turning points as AtHoc's strategy adapts in response to changing market environments, business... View Details
Keywords: Sean Silverthorne
  • 15 Dec 2014
  • Research & Ideas

Deconstructing the Price Tag

itemizes what it spends on cotton, cutting, sewing, dyeing, finishing, and transporting each shirt, consumers become more attracted to the brand and more likely to purchase. “By unpacking the costs, you have the opportunity to explain everything you did for the View Details
Keywords: by Dina Gerdeman; Retail
  • 07 Jun 2017
  • Research & Ideas

How an African History Scholar Became a Modern Righter of Wrongs

it’s someone in the History Department trying to make sense of the past, or somebody trying to do customer research on widgets in South Africa.” One of the key components of the FIELD course is contextual intelligence—the ability to apply... View Details
Keywords: by Carmen Nobel
  • 01 Sep 2013
  • News

The New Rules of E-Commerce

Mikitani (MBA 1993) is not shy about pursuing the big idea, in this case a belief that English is the lingua franca of business and learning it would give his organization a competitive edge. Rakuten, founded in 1997, operates an online mall and View Details
Keywords: Sean Silverthorne; e-commerce; News, Library, Internet, and Other Services; Information; Miscellaneous Store Retailers; Retail Trade
  • Fast Answer

FIELD Global Immersion Resources: Kenya

recent economic and political developments, risk and regulation, and the broad business environment.See EIU's Kenya dashboard. Also helpful: Go to Data Tool to download specific indicators of interest, including indicators relating to... View Details
  • 01 Sep 2009
  • News

Outtakes with Russ Wilcox

as well as customer service.” What’s on his Kindle: Outliers by Malcolm Gladwell; the Boston Globe; the Wall Street Journal. Why we’re in trouble: “With BlackBerries and instant messaging (IM), we live in a twitch society. People are... View Details
Keywords: Management, Scientific, and Technical Consulting Services; Professional Services
  • 09 Mar 2020
  • Research & Ideas

Warring Algorithms Could Be Driving Up Consumer Prices

all sorts of elements of the digital marketplace that our existing legal frameworks are not particularly well-suited to deal with.” About the Author Kristen Senz is a writer and social media editor for Harvard Business School Working Knowledge. [Image: Kanoke_46] View Details
Keywords: by Kristen Senz; Retail
  • 20 Aug 2018
  • Research & Ideas

Bargain Hunters Beware: A Store's 'Original Price' Might Not Be After All

marketing chicanery almost by accident. He was working on a related project involving a major US-based clothing and accessories brand (he can’t say which), when he noticed something odd happening at their outlet stores. “They never even... View Details
Keywords: by Michael Blanding; Advertising; Retail
  • 01 Dec 2008
  • News

A U.S. Turnaround?

imported oil. Our initial reaction to the end of communism was to take a victory lap because capitalism had won. We talked of 3 billion new customers without realizing that many of these people would also become competitors. We began to... View Details
Keywords: Byron Wien; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries
  • 23 Jul 2013
  • First Look

First Look: July 23

profitable, loyal customers into high maintenance customers whose value stemming from their frequent purchasing is eroded by their increasing cost-to-serve. The case advocates a deeper appreciation of the... View Details
Keywords: Anna Secino
  • 10 Jan 2020
  • Blog Post

Know Your Audience - Recruiting HBS Students for Retail

The “Know Your Audience” series on the HBS Recruiting Blog highlights trends in recruiting for various industries. Learn more about student interest, effective recruiting strategies, and best practices from HBS staff dedicated to your industry. Meet the Team Laurie... View Details
Keywords: Consumer Products / Retail
  • 12 Apr 2010
  • Research & Ideas

One Report: Better Strategy through Integrated Reporting

integrated report for 2008. Of course, One Report is not a panacea or silver bullet solution to making sustainability more than a public relations campaign or resolving the complex issues regarding improving corporate disclosure for all... View Details
Keywords: by Martha Lagace
  • 01 Jun 2007
  • News

For NFL Players, 3rd Down at HBS

Twenty-eight National Football Leagueplayers representing teams from across the league were recently on campus for an Executive Education program that addresses the unique business opportunities and challenges that players face during and after their professional... View Details
Keywords: Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries
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