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- All HBS Web (1,204)
- Faculty Publications (243)
- Blog
Why Does Your Company Exist?
workforce. Similarly, a deep purpose—proven through actions—can inspire significant customer loyalty and drive stronger long-term relationships with business partners. Should your company transform your mission statement into a true deep... View Details
- Fast Answer
India - Industry specific research
padding-bottom: 0.35em;"> Brings together agriculture related government information including statistics, technology, resource management, etc. View Details
- 01 Mar 2025
- News
On The Case: The Base Factor
In her research as a marketing modeler, Professor Eva Ascarza focuses on understanding customers—and predicting, in particular, who will be a good one and how best to retain them. Without customers, obviously, there is no business. That could also be the tagline for... View Details
Keywords: Jen McFarland Flint
- Fast Answer
Bloomberg: company information
quotes from the foreign exchanges on which an equity trades. RELS for related securities (equity, debt, preferred, money market securities). RV for relative value for customized peer group analysis. SI for... View Details
- 01 Dec 2008
- News
Innovation as P&G’s Key
CHARAN: Drawing on his global consulting experience. LAFLEY: Customers are “the boss.” Photo courtesy Proctor & Gamble What does it take to delight low-income Mexican buyers of sanitary pads? The answer is not a punch line to a poor joke;... View Details
- 16 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part One
when he began his own pottery workshop in 1759. Nevertheless, each of the three, she writes, instinctively grasped the fundamentals of earning long-term customer trust and loyalty. Effective brand creation and management have a vital... View Details
Keywords: by Martha Lagace
- Web
LGBTQ+ Pride Month | Baker Library
"Diversity Spotlight" feature, where you can filter for U.S. start-ups founded and led by LGBTQ+ individuals. Review Capital IQ Pro 's LGBTQ market map, which consists of companies that provide products or services to LGBTQ communities or have a significant number of... View Details
- 01 Sep 2013
- News
The New Rules of E-Commerce
Mikitani (MBA 1993) is not shy about pursuing the big idea, in this case a belief that English is the lingua franca of business and learning it would give his organization a competitive edge. Rakuten, founded in 1997, operates an online mall and View Details
- 25 Sep 2017
- Research & Ideas
Why Politics is Failing America, and What Business Can Do To Help
industrial complex that limits healthy competition in order to promote its continued growth and caters to the power and profit-driven demands of its best customers instead of the broader public interest. During the 2016 election cycle,... View Details
Keywords: by Christina Pazzanese, Harvard Gazette
- 01 Dec 2000
- News
Core Values Keep Airline Flying High
procedures, boost innovation, and keep costs down while retaining a high degree of teamwork, communication, and coordination across functions. While its top-ranked customer service ratings have established its reputation as the "nice"... View Details
- 30 Apr 2001
- Research & Ideas
Why Evolutionary Software Development Works
development was evolutionary in nature. Companies first would release a low-functionality version of a product to selected customers at a very early stage of development. Thereafter work would proceed in an iterative fashion, with the... View Details
- 07 Jul 2020
- Research & Ideas
Market Investors Pay More for Resilient Companies
The steep market drop in the early days of the COVID-19 crisis is being used as a laboratory to study the importance of companies investing in stakeholder relations with their employees, suppliers, and customers, and how those investments could be strategic resources... View Details
- 01 Mar 2008
- News
HBS Records an “Excellent” Year
structured academic experience, and a custom Executive Education program on microfinance. To read the entire report, visit www.hbs.edu/about/annualreport/. Related Links 2007 Annual Report View Details
- 22 Feb 2010
- Op-Ed
Tragedy at Toyota: How Not to Lead in Crisis
mid-1980s, Johnson & Johnson CEO Jim Burke understood his company credo challenged him to put the needs of customers first. Although J&J was not responsible for these problems, Burke nevertheless recalled every Tylenol product... View Details
- Student-Faculty-Profile
Michelle Shell & Ryan Buell
Ryan has conducted a number of experimental studies related to customer behavior in service contexts. His wealth of experience helps us avoid critical mistakes, leverage ideas from other areas, and quickly... View Details
- 28 Aug 2017
- Research & Ideas
Should Industry Competitors Cooperate More to Solve World Problems?
Source: Cecilie_Arcurs George Serafeim has a startling suggestion to fix the world’s biggest environmental, social, and governance (ESG) problems such as water pollution, deforestation, and wealth inequality: encourage companies within industries to do less competing... View Details
- 29 Sep 2020
- Blog Post
New Life for Old Tech: Startup Provides Network Security Solutions for Obsolete Devices
the idea originated while she was working at the Department of Defense as an applied research mathematician. She found a vulnerability related to connected devices within the critical security infrastructure, and led a team that solved... View Details
- 01 Mar 2019
- News
In My Humble Opinion: Easy Rider
native knew an icon—and a challenge—when he saw one. In 2009 he stepped into the role of managing director, Harley-Davidson India. Entering the Indian market had plenty of challenges related to tariffs, accessibility, and brand... View Details
- Web
Scrapbooks & Collectibles- The Art of American Advertising
acquisitiveness, and particularly when pictures were free because they carried advertisements.” 29 Customers collected trade cards and novelty items, decorated their kitchens with them, traded them with one another, and sometimes accorded... View Details
- 13 Feb 2006
- Research & Ideas
Turning High Potential into Real Reward
tried to look at high-potential ventures that actually realize their potential. In these high-performance ventures, entrepreneurs leading the ventures look ahead and say, "Two or three years from now, this is exactly the customer and... View Details