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Show Results For
- All HBS Web
(1,188)
- People (2)
- News (232)
- Research (783)
- Events (2)
- Multimedia (1)
- Faculty Publications (256)
- 01 Feb 2000
- News
Breaking Down Barriers: The Electronic Wallet
Dwight Crane. "There is a learning curve in conducting business over the Internet. After people break through a few initial barriers and see the power of the medium, there is no telling what will happen." One futuristic device that... View Details
Keywords: Judith A. Ross
- Web
IT Strategy: Empowering the Future of Generative AI Innovation at HBS | Information Technology
intelligence (GenAI) and an increasing availability of tools. With a desire to be at the forefront of this new technology, HBS IT launched a strategic initiative to evaluate opportunities and risks in order to ensure informed... View Details
- Web
Brand Name Management - The Art of American Advertising
shortest words and the plainest words bridge the distance between the eye and the understanding in the least time.” 47 Combative discourse, the mainstay of political cartoons throughout the nineteenth century, also served as a compelling means of convincing View Details
- 10 Jun 2002
- Research & Ideas
Disruption: The Art of Framing
offered by the CMOS technology. And he committed additional resources only when the management team identified and began developing new markets. Rather than pour money into the initial framing, he helped managers learn to see precisely... View Details
Keywords: by Clark Gilbert & Joseph L. Bower
- 01 Sep 2009
- News
Faculty Books
Kanter contends that vanguard companies deliver what their customers want better than their competitors do, thereby providing the financial success shareholders demand and the social conscience demanded by the new generation of managers.... View Details
- 01 Jan 2003
- News
James E. Burke, MBA 1949
as it overcame the Tylenol tragedy to take its place as the country's dominant brand in health-care products. "A company credo that put customers first and shareholders last ultimately benefited both groups," he says. Jim Burke was among... View Details
- 19 Jun 2018
- First Look
New Research and Ideas, June 19, 2018
Applied Corporate Finance Investors as Stewards of the Commons? By: Serafeim, George Abstract—Over the past few years, there has been a significant increase in the number of initiatives seeking to mobilize investor voice towards positive... View Details
Keywords: Dina Gerdeman
- Profile
Adam Kanner
percent to 50 percent of tickets to live events go unsold. Reasons for this excess capacity vary, from a hefty rise in ticket prices for concerts and sporting events over the past decade, to a wave of digital entertainment options that keep View Details
- 01 Feb 1997
- News
OPM Celebrates 21st Anniversary at Gala Florida Reunion
H. Schiff Professor of Investment Banking. Drawing on his extensive research on a subject he calls his "passion" - customer loyalty - Sasser led a lively discussion on the topic of customer retention that... View Details
- 01 Dec 2005
- News
Buy the Book
perspective. “I’d never actually heard a product speak,” he recalls. “It was like listening to a can of Coca-Cola explain how it would like to be marketed.” That initial encounter inspired Deighton to write “Marketing James Patterson,” a... View Details
- 02 Aug 2024
- HBS Case
How a Mission to Cut Food Waste Launched a Multimillion-Dollar Venture
entrepreneur’s Flashfood app at a Toronto supermarket hadn’t gone well, ending with confusion among customers and ire from the store manager. But Domingues, who had launched the app after learning that international food waste was the... View Details
- 01 Jan 2008
- News
Meg Whitman, MBA 1979
middle of a big room,” recalls Whitman from eBay’s headquarters, now called the Whitman Campus, in San Jose, California. Initially uninterested in the CEO position, upon meeting eBay founder Pierre Omidyar she realized this was no... View Details
- 16 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part One
consumers; he did it in terms of the customers he targeted. When you are making a market, who you choose as your initial customers and whom you decide not to market to is... View Details
Keywords: by Martha Lagace
- Web
Leadership with purpose: Redefining success and impact with Satpal Singh (SELP—India 4, 2019) - Recruiting
our customers and communities. Throughout my career, I’ve learned leadership isn’t about fitting into a mold—it’s about understanding who you are and the values that drive you. My journey has been defined by diverse challenges, inspiring... View Details
- Web
IT Strategy: Improving Service to Support Innovation | Information Technology
resulted in significant efficiency gains in TSS’s support workflows and increased satisfaction from customers. In FY24, TSS recorded four consecutive months of 100% satisfaction when surveying the community. John Owen, Senior Director of TSS said, “This View Details
- 01 Sep 2004
- News
Nancy Hall (MBA 1974)
last year for a Social Enterprise Initiative event. Sitting at a table with several women who were current MBA students, I was surprised when they introduced themselves to each other. When I was at HBS, there were only fifty women on... View Details
- 18 Sep 2012
- First Look
First Look: September 18
initial socialization focused on personal identity (emphasizing newcomers' authentic best selves) led to greater customer satisfaction and employee retention after six months, compared to (a) socialization... View Details
Keywords: Sean Silverthorne
- 01 Sep 2012
- News
HBS Is Committed to Increasing Alumni Engagement
Skeete Tatum HBS has taken on a major initiative to deepen its connection to alumni by increasing engagement and participation. To better understand the relationships that currently exist between alumni and HBS, the School has launched a... View Details
- 02 Mar 2015
- Research & Ideas
‘Retail Revolution’ Excerpt: The Scale of the Ecommerce Threat
arrived at this point in part due to the recession when many retailers reduced headcounts as customers focused more on price and less on service, but also as a result of long-term initiatives like self... View Details
- 21 Mar 2024
- Blog Post
IFC India: Renewable Energy - CleanMax
across the country. During the “IFC: Immersive Field Course,” HBS students had the opportunity to visit the site of a rooftop solar facility in Bangalore, India. The solar site is deployed and managed by CleanMax, the largest B2B provider of renewable energy to... View Details