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Publications

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  • All HBS Web  (1,188)
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  • All HBS Web  (1,188)
    • People  (2)
    • News  (232)
    • Research  (783)
    • Events  (2)
    • Multimedia  (1)
  • Faculty Publications  (256)
← Page 32 of 1,188 Results →
  • 01 Feb 2000
  • News

Breaking Down Barriers: The Electronic Wallet

Dwight Crane. "There is a learning curve in conducting business over the Internet. After people break through a few initial barriers and see the power of the medium, there is no telling what will happen." One futuristic device that... View Details
Keywords: Judith A. Ross
  • Web

IT Strategy: Empowering the Future of Generative AI Innovation at HBS | Information Technology

intelligence (GenAI) and an increasing availability of tools. With a desire to be at the forefront of this new technology, HBS IT launched a strategic initiative to evaluate opportunities and risks in order to ensure informed... View Details
  • Web

Brand Name Management - The Art of American Advertising

shortest words and the plainest words bridge the distance between the eye and the understanding in the least time.” 47 Combative discourse, the mainstay of political cartoons throughout the nineteenth century, also served as a compelling means of convincing View Details
  • 10 Jun 2002
  • Research & Ideas

Disruption: The Art of Framing

offered by the CMOS technology. And he committed additional resources only when the management team identified and began developing new markets. Rather than pour money into the initial framing, he helped managers learn to see precisely... View Details
Keywords: by Clark Gilbert & Joseph L. Bower
  • 01 Sep 2009
  • News

Faculty Books

Kanter contends that vanguard companies deliver what their customers want better than their competitors do, thereby providing the financial success shareholders demand and the social conscience demanded by the new generation of managers.... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services; Publishing Industries (except Internet); Information
  • 01 Jan 2003
  • News

James E. Burke, MBA 1949

as it overcame the Tylenol tragedy to take its place as the country's dominant brand in health-care products. "A company credo that put customers first and shareholders last ultimately benefited both groups," he says. Jim Burke was among... View Details
  • 19 Jun 2018
  • First Look

New Research and Ideas, June 19, 2018

Applied Corporate Finance Investors as Stewards of the Commons? By: Serafeim, George Abstract—Over the past few years, there has been a significant increase in the number of initiatives seeking to mobilize investor voice towards positive... View Details
Keywords: Dina Gerdeman
  • Profile

Adam Kanner

percent to 50 percent of tickets to live events go unsold. Reasons for this excess capacity vary, from a hefty rise in ticket prices for concerts and sporting events over the past decade, to a wave of digital entertainment options that keep View Details
  • 01 Feb 1997
  • News

OPM Celebrates 21st Anniversary at Gala Florida Reunion

H. Schiff Professor of Investment Banking. Drawing on his extensive research on a subject he calls his "passion" - customer loyalty - Sasser led a lively discussion on the topic of customer retention that... View Details
  • 01 Dec 2005
  • News

Buy the Book

perspective. “I’d never actually heard a product speak,” he recalls. “It was like listening to a can of Coca-Cola explain how it would like to be marketed.” That initial encounter inspired Deighton to write “Marketing James Patterson,” a... View Details
Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services; Market Research, Photo, Translation, Veterinary and Other Services; Professional Services
  • 02 Aug 2024
  • HBS Case

How a Mission to Cut Food Waste Launched a Multimillion-Dollar Venture

entrepreneur’s Flashfood app at a Toronto supermarket hadn’t gone well, ending with confusion among customers and ire from the store manager. But Domingues, who had launched the app after learning that international food waste was the... View Details
Keywords: by Lane Lambert; Technology; Information Technology
  • 01 Jan 2008
  • News

Meg Whitman, MBA 1979

middle of a big room,” recalls Whitman from eBay’s headquarters, now called the Whitman Campus, in San Jose, California. Initially uninterested in the CEO position, upon meeting eBay founder Pierre Omidyar she realized this was no... View Details
  • 16 Apr 2001
  • Research & Ideas

Brand Power from Wedgwood to Dell: Part One

consumers; he did it in terms of the customers he targeted. When you are making a market, who you choose as your initial customers and whom you decide not to market to is... View Details
Keywords: by Martha Lagace
  • Web

Leadership with purpose: Redefining success and impact with Satpal Singh (SELP—India 4, 2019) - Recruiting

our customers and communities. Throughout my career, I’ve learned leadership isn’t about fitting into a mold—it’s about understanding who you are and the values that drive you. My journey has been defined by diverse challenges, inspiring... View Details
  • Web

IT Strategy: Improving Service to Support Innovation | Information Technology

resulted in significant efficiency gains in TSS’s support workflows and increased satisfaction from customers. In FY24, TSS recorded four consecutive months of 100% satisfaction when surveying the community. John Owen, Senior Director of TSS said, “This View Details
  • 01 Sep 2004
  • News

Nancy Hall (MBA 1974)

last year for a Social Enterprise Initiative event. Sitting at a table with several women who were current MBA students, I was surprised when they introduced themselves to each other. When I was at HBS, there were only fifty women on... View Details
Keywords: Susan Young; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services; Management, Scientific, and Technical Consulting Services; Professional Services
  • 18 Sep 2012
  • First Look

First Look: September 18

initial socialization focused on personal identity (emphasizing newcomers' authentic best selves) led to greater customer satisfaction and employee retention after six months, compared to (a) socialization... View Details
Keywords: Sean Silverthorne
  • 01 Sep 2012
  • News

HBS Is Committed to Increasing Alumni Engagement

Skeete Tatum HBS has taken on a major initiative to deepen its connection to alumni by increasing engagement and participation. To better understand the relationships that currently exist between alumni and HBS, the School has launched a... View Details
Keywords: Lisa Skeete Tatum; engagement; Educational Support Services; Educational Services
  • 02 Mar 2015
  • Research & Ideas

‘Retail Revolution’ Excerpt: The Scale of the Ecommerce Threat

arrived at this point in part due to the recession when many retailers reduced headcounts as customers focused more on price and less on service, but also as a result of long-term initiatives like self... View Details
Keywords: Re: Rajiv Lal; Retail
  • 21 Mar 2024
  • Blog Post

IFC India: Renewable Energy - CleanMax

across the country. During the “IFC: Immersive Field Course,” HBS students had the opportunity to visit the site of a rooftop solar facility in Bangalore, India. The solar site is deployed and managed by CleanMax, the largest B2B provider of renewable energy to... View Details
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