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Show Results For
- All HBS Web
(1,515)
- People (2)
- News (316)
- Research (1,028)
- Events (3)
- Multimedia (4)
- Faculty Publications (323)
- 01 Oct 2012
- Research & Ideas
Better by the Bundle?
bundle—known as an Extra Value Meal—for cheaper than the products would cost if purchased individually. “Bundling is pervasive in several markets, and it works in many cases” But those same customers might not value being given only the... View Details
Keywords: by Dina Gerdeman
- 01 Nov 2016
- First Look
First Look - November 1, 2016
authenticity is perfect for wealthy customers looking for refinement and inconspicuous luxury in an age of ostentatious logocentric branding. Drawing upon the brand’s extensive associations with previous users, most notably Sir Winston... View Details
Keywords: Sean Silverthorne
- 26 Sep 2011
- HBS Case
HBS Cases: Lady Gaga
the pop star's manager, Troy Carter, who faced the daunting and sudden task of launching the performer's first major solo concert tour in 2009. Elberse developed the case based on extensive interviews with Carter and several other... View Details
- 29 Aug 2018
- What Do You Think?
What Should Harley-Davidson’s Management Do?
strong culture and dedicated customer base helped it avoid larger declines. Its customers organized rallies attended by as many as 50,000 Harley owners, whose average age had... View Details
- 05 Apr 2011
- First Look
First Look: April 5
School Case 811-064 Aardvark is an online social search service that allows users to pose questions and receive answers from other users in their extended social network. The case explores the process that Aardvark's founders used to design and develop their product... View Details
Keywords: Sean Silverthorne
- 06 Dec 2016
- First Look
December 6, 2016
https://cb.hbsp.harvard.edu/cbmp/product/716062-PDF-ENG Harvard Business School Case 817-018 InsideSales.com (A) This case focuses on growth requirements for a company moving from its base in SMB customers... View Details
Keywords: Sean Silverthorne
- 22 Oct 2007
- Research & Ideas
Bringing ‘Lean’ Principles to Service Industries
"waterfall" method in which each step of the process is completed in turn by a separate worker. By sharing mistakes across the process, the customer and project team members benefit individually and collectively from increased... View Details
- 31 Aug 2021
- Book
Feeling Powerless at Work? Time to Agitate, Innovate, and Orchestrate
supplies in the 1980s. "As the rise and fall of De Beers exemplifies, while a diamond may be forever, power is not." But in recent years, competition from other diamond sellers has increased, providing customers with many more... View Details
Keywords: by Jay Fitzgerald
- 10 Jun 2014
- First Look
First Look: June 10
diverged from their American counterparts in using public relations strategies not only to contain fallout from criticism, but also as opportunities for changes in corporate culture aimed at promoting a positive bond with consumers based... View Details
Keywords: Sean Silverthorne
- 11 Feb 2020
- Sharpening Your Skills
10 Rules Entrepreneurs Need to Know Before Adopting AI
companies to build generic solutions for customers across industries. But for challengers, the more they can focus on solving core business problems, the more successful they will be. They can understand View Details
Keywords: by Rocio Wu
- Teaching Interest
Managing Human Capital: Keeping Hope Alive in Organizations (Not offered 2013-2014)
Managing Human Capital has been specifically designed to teach practical skills for the general manager who seeks to manage both other people and his or her own career with optimal effectiveness. Any and all students who believe they will need to effectively manage... View Details
- 09 May 2023
- Research & Ideas
Where to Find Remote Work Now: 250 Million Job Postings Paint a Complex Picture
authors write. Jobs based in San Francisco, Boston, and New York continue to offer a high-level of job postings with one or more days a week of remote work. Miami, among other cities in the southern US, is almost back to its pre-pandemic... View Details
Keywords: by Rachel Layne
- 12 Feb 2019
- First Look
New Research and Ideas, February 12, 2019
experts in the selection and development of early-stage ideas. Our context is the movie industry, in which customer appeal is difficult to predict and investment costs are high. The Black List, an annual publication, ranks unproduced... View Details
Keywords: Dina Gerdeman
- 11 May 2016
- Research & Ideas
Fix This! Why is it so Painful to Buy a New Car?
prices. And high-end dealerships can make car buying feel like a trip to the spa. But overall, little has changed in the high-pressure business of selling vehicles. So what should the industry be doing to make customers feel better about... View Details
- Web
Marketing Awards & Honors - Faculty & Research
2020, 2022, and 2023. Eva Ascarza : Selected as an INFORMS Doctoral Consortium Fellow at the University of Miami in 2023. Eva Ascarza : Winner of the 2023 Weitz-Winer-O'Dell Award for “Retention Futility: Targeting High-Risk Customers... View Details
- 01 Sep 2023
- News
Global Outposts Expand HBS’s Intellectual Footprint
Mitsuharu’s long-term goal of improving the quality of the Japanese sweets, made from azuki bean paste and sugar, and expanding the company’s client base to reach global customers be in line with Toraya’s... View Details
Keywords: Jennifer Gillespie
- 24 Apr 2019
- Research & Ideas
The 'Amazon Effect' Is Changing Online Price Competition—and the Fed Needs to Pay Attention
prices across channels or locations,” Cavallo says. “So, while retailers currently have the technology to customize prices based on demographics, fairness concerns are limiting their ability to do so.”... View Details
- 03 Feb 2015
- First Look
First Look: February 3
then illustrates how the strategy field can contribute to antitrust merger analysis. The article then assesses the influence of the strategy field on antitrust law and scholarship based on a citation analysis, which reveals little... View Details
Keywords: Sean Silverthorne
- 19 Apr 2023
- News
A Kick Start for Latin American Startups
to achieve in order to raise a subsequent round." Part of that hands-on guidance comes in the form of market strategy, fundraising, and talent and customer acquisition. It helps that Saggioro Leal and Lemann have an extensive network in... View Details
Keywords: Maureen Harmon
- 16 Mar 2009
- Research & Ideas
When the Internet Runs Out of IP Addresses
The Internet is running out of room. Experts predict that in two or three years we will run out of Web addresses, so-called IP addresses, that can be assigned to new Internet-based sites and services. Each site is assigned a unique number View Details