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Show Results For
- All HBS Web
(831)
- News (88)
- Research (642)
- Multimedia (2)
- Faculty Publications (329)
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- 25 May 2010
- First Look
First Look: May 25
labor-intensive manufacturing process and the high prices of Zotter chocolates limit the scalability of the company, even though the founder desires to grow. While the founder has many ideas for the firm, it is not clear which path would... View Details
Keywords: Martha Lagace
- 28 Aug 2018
- First Look
New Research and Ideas, August 28, 2018
asset, yields frustratingly inconsistent, discrepant, and, therefore, controversial results. While it is widely accepted that brands are long-lived assets that can contribute significant value to firms over time, there is no consensus on... View Details
Keywords: Dina Gerdeman
- 10 Mar 2009
- First Look
First Look: March 10, 2009
boost earnings to meet earnings benchmarks. We estimate that marketing actions can be used to boost quarterly net income by up to 5% depending on the depth and duration of promotion. However, there is a price to pay, with the cost in the... View Details
Keywords: Martha Lagace
- 09 Nov 2010
- First Look
First Look: November 9, 2010
paper: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1638429 Accounting Scholarship That Advances Professional Knowledge and Practice Author:Robert S. Kaplan Abstract Recent accounting scholarship has used statistical analysis on View Details
Keywords: Sean Silverthorne
- 29 Sep 2009
- First Look
First Look: September 29
Strategies to Fight Ad-sponsored Rivals Authors:Ramon Casadesus-Masanell and Feng Zhu Abstract We analyze the optimal strategy of a high-quality incumbent that faces a low-quality ad-sponsored competitor. In addition to competing through adjustments of tactical... View Details
Keywords: Martha Lagace
- 18 Sep 2007
- First Look
First Look: September 18, 2007
opportunities by reconfiguring existing assets and competencies. We review the literature on dynamic capabilities and, using IBM as a case example, show how their strategy process permits them both to explore new markets and technologies... View Details
Keywords: Martha Lagace
- 14 Nov 2006
- First Look
First Look: November 14, 2006
likely economically motivated to invest in OSS projects that can serve as a complementary asset to vendors' core, proprietary businesses. Download this working paper:... View Details
Keywords: Sean Silverthorne