Publications

10 Jul 2023
In Practice

The Harvard Business School Faculty Summer Reader 2023

attributes like aesthetics from products that shape consumer-brand interactions. Finally, let me share a book that has touched my soul—The Three-Body Problem by Liu Cixin. This is a science-fiction masterpiece exploring humanity's quest... View Details

Keywords: by Dina Gerdeman

February 1979
Background Note

Note on the Theory of Optimal Capital Structure

By: William E. Fruhan Jr.

Examines the interrelationship between the maximization of the share value of a firm's common stock and the minimization of the firm's weighted average cost of capital. Presents a revised version of a case by J.W. Mullins, Jr. View Details

Keywords: Capital Structure; Cost of Capital; Stock Shares; Core Relationships; Value

September 2019 (Revised June 2021)
Case

Dove and Real Beauty: Building a Brand with Purpose

By: Mark R. Kramer, Myriam Sidibe and Gunjan Veda

Unilever subsidiary Dove soap became a "brand with a purpose" and created shared value when the company decided to launch a Campaign for Real Beauty to combat the artificial media-driven stereotype of female beauty that causes appearance anxiety in women and girls... View Details

Keywords: Stereotype; Body Image; Female; Self-Esteem; Brands and Branding; Mission and Purpose; Advertising Campaigns; Gender; Resource Allocation

17 Jul 2023
Research & Ideas

Money Isn’t Everything: The Dos and Don’ts of Motivating Employees

your company. “You have to have some combination of non-monetary benefits and pay where it’s an attractive value proposition,” says Hall. “So your employees say, ‘I want to get good here.’ You have to share... View Details

Keywords: by Avery Forman

05 Jun 2006
Research & Ideas

Using Competition to Reform Healthcare

Care: Creating Value-Based Competition on Results, Michael E. Porter and Elizabeth Olmsted Teisberg take a systemic approach to healthcare reform. Today's system is dysfunctional, they argue, rewarding participants who redirect costs and... View Details

Keywords: by Michael E. Porter; Health

30 Sep 2015
News

Why Wall Street Cannot Beat Buffett

08 Feb 2017
Video

Francesca Ioffreda, MBA 2017

TopCoder Innovation Series - Professor Karim Lakhani on Open Innovation

Professor Lakhani - Harvard Business School - shares his thoughts on the extreme value outcomes born from Open Innovation competitions, Big Data opportunities and the TopCoder... View Details

March 2002 (Revised June 2005)
Case

AOL Time Warner, Inc.

By: Stephen P. Bradley and Erin Sullivan

AOL Time Warner, which has been billed as the "first fully integrated media and communications company of the Internet Century," raises the fundamental question of how value will be created and captured by the merger of AOL and Time Warner. This case describes just how... View Details

Keywords: Mergers and Acquisitions; Internet and the Web; Value Creation; Organizational Culture; Consolidation; Change Management; Telecommunications Industry; Media and Broadcasting Industry; United States

July 2012
Article

The IKEA Effect: When Labor Leads to Love

By: Michael I. Norton, Daniel Mochon and Dan Ariely

In four studies in which consumers assembled IKEA boxes, folded origami, and built sets of Legos, we demonstrate and investigate boundary conditions for the IKEA effect—the increase in valuation of self-made products. Participants saw their amateurish creations as... View Details

Keywords: Consumer Behavior; Product; Valuation; Labor

Read Now

Profile

Brooke Boyarsky

Regardless of where I ultimately end up, I know that creating value for my community will be at the top of my priorities. I feel confident now that I have the skills necessary to make a difference. View Details

Keywords: Consulting; Technology

Article

Health Care Challenges for Leaders

By: R. E. Herzlinger

From ancient times to today, perceptive leaders have galvanized people by appealing to commonly shared values. Indeed, a discussion of leadership is virtually impossible without talking about values. As the articles in this issue demonstrate,Values are what animate... View Details

Keywords: Leadership; Values and Beliefs

June 2015
Article

You Need an Innovation Strategy

By: Gary P. Pisano

Why is it so hard to build and maintain the capacity to innovate? The reason is not simply a failure to execute but a failure to articulate an innovation strategy that aligns innovation efforts with the overall business strategy. Without such a strategy, companies will... View Details

Keywords: Innovation Strategy

Teaching Interest

Overview

By: Jill J. Avery

Creating Brand Value (MBA elective course)

Overview:

In the consumer/retail space, brands are often companies’ most valuable assets and sources of their sustainable competitive advantage. But, managing brands to achieve their full value potential... View Details

October 2003 (Revised October 2004)
Case

AT&T Canada (A)

By: Andre F. Perold and Kwame C. Van Leeuwen

AT&T Canada (ATTC) is a merger arbitrage situation where AT&T Corp. has a contractual commitment to purchase the shares of ATTC at an escalating formula price. However, ATTC's business is performing poorly, and its bonds are trading at significant discounts to par.... View Details

Keywords: Agreements and Arrangements; Valuation; Mergers and Acquisitions; Investment; Telecommunications Industry; Canada

October 2007 (Revised February 2008)
Module Note

Evaluating M&A Deals: Introduction to the Deal NPV

By: Carliss Y. Baldwin

Introduces a framework for evaluating mergers and acquisitions. Assumes that the criterion of a good deal is that it creates value for shareholders; i.e., has a positive deal NPV. Looks at the deal NPV from both the buyer's and seller's point of view. Explains how a... View Details

Keywords: Mergers and Acquisitions; Value Creation

26 Jul 2010
Research & Ideas

Yes, You Can Raise Prices in a Downturn

understand total value and that people at the seller understand the costs. With external customers, one useful tool is a jointly created value statement View Details

Keywords: by Sean Silverthorne; Retail; Consumer Products

05 Jul 2011
News

Strategic CSR becomes CSV

January–February 2025
Article

Location-Specificity and Relocation Incentive Programs for Remote Workers

By: Thomaz Teodorovicz, Prithwiraj Choudhury and Evan Starr

The precipitous growth of remote work has given rise to a new phenomenon: the emergence of relocation incentive programs that localities use to compete for the physical presence of remote workers. Remote workers with high general human capital may create value for... View Details

Keywords: Remote Work; Motivation and Incentives; Geographic Location; Talent and Talent Management; Human Capital; Tulsa