Publications

Educators

September 20, 2004
Comment

How Consumers Value Global Brands

By: Douglas Holt, John A. Quelch and Earl L. Taylor

In 2002, we carried out a two-stage research project in partnership with the market research company Research International/USA to find out how consumers in different countries value global brands. First, we conducted a qualitative study in forty-one countries to... View Details

Keywords: Global Brands; Brand Value; Multi-national Brands; Social Responsibility; Global Range; Multinational Firms and Management; Globalized Markets and Industries; Brands and Branding; Social Marketing; Corporate Social Responsibility and Impact

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Web

Alumni Engagement | Social Enterprise | Harvard Business School

Social enterprise-focused alumni comprise a powerful network for social impact that spans across the globe. Whether it’s within the nonprofit, public, or private sector, HBS alumni pursue a variety of... View Details

June 2020
Teaching Note

Generation Investment Management

By: Vikram S. Gandhi and Sarah Mehta

This teaching note provides guidance for teaching the case “Generation Investment Management” (820-033), which looks at the challenges facing a sustainable investment firm. View Details

2019
Book

Problem Solving: HBS Alumni Making a Difference in the World

By: Howard H. Stevenson, Russ Banham and Shirley Spence

Problem Solving is the culmination of four years of research conducted by a small project team from 2015 through 2018 in collaboration with HBS alumni, students, faculty, and staff. Its broad and deep knowledge base is derived from a survey of 13 MBA classes... View Details

Keywords: Harvard Business School; Alumni; Influence; Social Responsibility; Humanitarianism

2011
Chapter

Sri Sathya Sai University: A Values-based System of Education

By: Shashank Shah and Srinivas Srirangarajan

Keywords: Management Education; Ethics Education; Social Responsibility Of Business; Education Industry; India

14 Oct 2002
Research & Ideas

The Widening Rift Between Corporations and Society

Society is evolving and it is leaving business behind, say HBS professor Shoshana Zuboff and James Maxmin. In their new book, The Support Economy: Why Corporations are Failing Individuals and the Next Episode of Capitalism, they address... View Details

Keywords: by Martha Lagace

Web

Katie Rae Mulvey Archives | Social Enterprise

Curriculum Social Enterprise Student Club Social Entrepreneurship Summer Fellows Technology for Good Transformative Impact Tri-Sector Impact 1 Results Meet HBS Leadership Fellows: Katie Rae Mulvey, Detroit... View Details

25 Apr 2018
News

Giving Minorities a Playbook for Corporate Success

a 2016 report on corporate diversity, black men and women account for only 4.7 percent of executive team members in the Fortune 100, although African Americans make up 13.2 percent of the US population. And only 1 percent—that’s five... View Details

November 2011 (Revised June 2013)
Case

Allied Electronics Corporation Ltd: Linking Compensation to Sustainability Metrics

Robert Venter, second-generation Chief Executive (CE) of family-owned Allied Electronics Corporation Ltd (Altron), considered the pros and cons of more clearly linking the firm's compensation system to sustainability performance. In June 2011, Altron, a conglomerate... View Details

Keywords: Compensation and Benefits; Motivation and Incentives; Environmental Sustainability

Educators

March 2017 (Revised July 2019)
Case

Walmart: Navigating a Changing Retail Landscape

By: Michael E. Porter and Jorge Ramirez-Vallejo

As the largest company, by revenue, in the world, Walmart has been a lightning rod for criticism. However, in an attempt to stay ahead of traditional and digital retailers, and keep customers satisfied with evolving demands, the company is strengthening its competitive... View Details

Keywords: Shared Value; Strategy; Department Stores; Sustainability; Social Responsibility Of Business; Value Creation; Competitive Strategy; Corporate Social Responsibility and Impact; Retail Industry

Educators

06 Nov 2000
Research & Ideas

The Determinants of Corporate Venture Capital Success

Corporate-sponsored venture funds first appeared in the 1960s, about two decades after the first flowering of the venture capital industry. Ever since, they have mirrored the cyclic nature of the industry as a whole. But there are important differences, write Gompers... View Details

Keywords: by Paul Gompers & Josh Lerner

01 Feb 1997
News

Ban the Butterfly Rule for Corporate Directors

their jobs to offer to resign, and Dayton Hudson Corp. insists that outside directors resign if they change jobs. The General Motors Board of Directors Corporate Governance Guidelines assert that "individual Directors who change the View Details

Keywords: Joseph Hinsey IV

winter 2003
Article

Ad Schema Incongruity As Elicitor of Ethnic Self-Awareness and Differential Advertising Response

By: Claudiu V. Dimofte, Mark R. Forehand and Rohit Deshpandé

Keywords: Advertising; Social Psychology

17 Jul 2012
News

IBM Deploys Talent, Technology and Innovation for Global Social Progress

24 Nov 2003
Research & Ideas

Boards and Corporate Governance: A Balanced Scorecard Approach

performance. The Balanced Scorecard approach has evolved into a tool that can be used to help companies create greater value at the business unit level, the corporate level, and the board level. This is done through three Balanced... View Details

Keywords: Re: Robert S. Kaplan & Krishna G. Palepu

August 2012
Article

Consumer Response to Versioning: How Brands' Production Methods Affect Perceptions of Unfairness

By: Andrew Gershoff, Ran Kivetz and Anat Keinan

Marketers often extend product lines by offering limited-capability models that are created by removing or degrading features in existing models. This production method, called versioning, has been lauded because of its ability to increase both consumer and firm... View Details

Keywords: Brands and Branding; Production; Competency and Skills; Welfare or Wellbeing; Cost vs Benefits; Perception; Customers; Performance Evaluation; Fairness; Business Ventures

Editorial

Companies Must Include Environmental and Social Performance Measures

By: George Serafeim

Keywords: Sustainability; Impact; ESG; Transparency; Accounting

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January–February 1995
Article

Corporate Reputation: Aid to Growth and Shield

By: S. A. Greyser

Keywords: Reputation; Growth and Development