Publications

Publications

Filter Results: (721) Arrow Down

Show Results For

← Page 32 of 721 Results →
  • 23 Jun 2009
  • First Look

First Look: June 23

variety of applications and services that drive the popularity of software. The first principle focuses on enabling choice: firms should allow consumers and partners to have a real choice between complementary products and services from... View Details
Keywords: Martha Lagace
  • 12 Jan 2010
  • First Look

First Look: Jan. 12

to meet or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used to boost earnings for a durable commodity consumer product, which can be easily stockpiled by... View Details
Keywords: Martha Lagace
  • 01 Oct 2013
  • First Look

First Look: October 1

duration. Comparison of the ex-post performance of bonds acquired by insurance companies does not show outperformance but higher volatility of realized returns. Publisher's link: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2065841 August 2013 Health View Details
Keywords: Sean Silverthorne
  • 17 Jan 2012
  • First Look

First Look: January 17

http://journals.aomonline.org/InPress/main.asp?action=preview&art_id=1065&p_id=2&p_short=AMLE Honest Rationales for Dishonest Behavior Authors:F. Gino and S. Ayal Publication:In The Social Psychology of Morality: Exploring the... View Details
Keywords: Sean Silverthorne
  • 22 Jan 2013
  • First Look

First Look: Jan. 22

culture and religion-and among our participants-our results suggest a common psychological mechanism underlying their effectiveness: regained feelings of control. Paper: http://www.people.hbs.edu/mnorton/norton%20gino.pdf Rituals Enhance... View Details
Keywords: Sean Silverthorne
  • 21 Sep 2010
  • First Look

First Look: September 21, 2010

continued collaboration. Building a Better America—One Wealth Quintile at a Time Authors:Michael I. Norton and Dan Ariely Publication:Perspectives on Psychological Science (forthcoming) Abstract Disagreements about the optimal level of... View Details
Keywords: Sean Silverthorne
  • 01 Mar 2007
  • News

The Joy of Work

Unit, and faculty chair of the Arthur Rock Center for Entrepreneurship at HBS. For the past several years, Amabile, who holds a Ph.D. in psychology from Stanford University, has been analyzing findings from her longitudinal research on... View Details
Keywords: Deborah Blagg; Colleges, Universities, and Professional Schools; Educational Services; Management of Companies and Enterprises; Management
  • 18 Jul 2017
  • First Look

First Look at New Research and Ideas, July 18, 2017

have long paid careful attention to individual creativity, beginning with studies of well-known geniuses, and expanding to personality, biographical, cognitive, and social-psychological studies of individual creative behavior. Little is known, however, about the... View Details
Keywords: Sean Silverthorne
  • 30 Aug 2016
  • First Look

August 30, 2016

forthcoming Journal of Marketing Research Incentives versus Reciprocity: Insights from a Field Experiment By: Chung, Doug J., and Das Narayandas Abstract—We conduct a field experiment in which we vary the sales force compensation scheme at an Asian enterprise that... View Details
Keywords: Carmen Nobel
  • November 2024
  • Case

Demond Martin and WellWithAll

By: Hise Gibson, Archie L. Jones and Ai-Ling Jamila Malone
This case study chronicles the transformative entrepreneurial path of Demond Martin, co-founder and CEO of WellWithAll, a health and wellness startup. Motivated by a pivotal life experience and deep concern for racial health inequities, Martin transitions from a... View Details
Keywords: Customers; Diversity; Ethnicity; Race; Health; Recruitment; Leadership Style; Management Style; Brands and Branding; Marketing Strategy; Product Launch; Product Positioning; Organizational Culture; Mission and Purpose; Relationships; Trust; Business Strategy; Competitive Strategy; Competitive Advantage; Investment; Business Startups; Transition; Entrepreneurship; Equality and Inequality; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States; Chicago; Boston; Atlanta; North Carolina; District of Columbia
Related
  • August 2022
  • Teaching Note

BTS & ARMY

By: Doug J. Chung and Kay R. Koo
Industry leaders must define a particular outcome of interest (i.e., an objective) to establish an organization’s strategy. BTS’s initial objective was to increase brand recognition and to acquire a solid fanbase. The proliferation of social network platforms... View Details
Keywords: Cultural Diversity; Brand Equity; Go-to-market Strategy; Social Network; Entertainment Industry; Brands and Branding; Customer Relationship Management; Consumer Behavior; Social and Collaborative Networks; Social Entrepreneurship; Digital Platforms; Digital Marketing; Music Industry
Related
  • 04 Dec 2012
  • First Look

First Look: December 4

applications available on it. Our model is based on the observation that even if users prefer application variety, applications often also exhibit direct network effects. When there are direct network effects, users prefer to consume the... View Details
Keywords: Carmen Nobel
  • September 1984
  • Case

Henkel Corp.: International Sealants Brand SISTA (B)

By: Robert J. Dolan
Describes the outcome of implementation of the standardized plan described in Henkel (A). View Details
Keywords: Marketing Strategy; Globalization; Expansion; Profit; Conflict Management; Outcome or Result; Consumer Products Industry; Consumer Products Industry; Europe; West Germany
Related
  • 20 Jul 2010
  • First Look

First Look: July 20

management of Vale, a Brazilian diversified mining company and the largest iron ore producer in the world, was under pressure from at least two fronts. First, the emergence of China as the most important consumer of iron ore in the last... View Details
Keywords: Martha Lagace
  • December 2007 (Revised August 2014)
  • Case

Xanadu on Broadway

By: Anita Elberse
Can one of Hollywood's biggest flops magically turn into a Broadway hit? Xanadu, an adaptation of a 1980 Olivia Newton-John roller-disco film described by one critic as "the epic failure to end all epic failures," opened on Broadway in July 2007. Producer Rob Ahrens,... View Details
Keywords: Theater Entertainment; Product Marketing; Product Launch; Demand and Consumers; Risk and Uncertainty; Creativity; Entertainment and Recreation Industry
Related
  • 06 Sep 2016
  • First Look

September 6, 2016

between portfolio choice and return realizations. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51573 In Press Journal of Personality and Social Psychology Risky Business: When Humor Increases and Decreases Status By:... View Details
Keywords: Carmen Nobel
  • 01 Mar 2006
  • News

Drive-In Nation

automakers, but a psychological one,” Salter observes. “It required altering long-established methods, traditions, and ways of thinking. It comes down to this: How do you rewrite all the implicit, explicit, and inefficient contracts and... View Details
Keywords: Garry Emmons; Motor Vehicle and Parts Dealers; Retail Trade
  • 19 Sep 2017
  • First Look

First Look at New Research and Ideas, September 19

https://www.hbs.edu/faculty/Pages/item.aspx?num=53204 December 2017 Current Opinion in Psychology Gender, Social Class, and Women's Employment By: McGinn, Kathleen L., and Eunsil Oh Abstract—People in low-power positions, whether due to... View Details
Keywords: Sean Silverthorne
  • 20 Sep 2011
  • First Look

First Look: September 20

Publication:Journal of Consumer Psychology (forthcoming) Abstract In four studies in which consumers assembled IKEA boxes, folded origami, and built sets of Legos, we... View Details
Keywords: Sean Silverthorne
  • 30 May 2024
  • News

Women’s Association Goes Nationwide; Connecticut Club Hosts Beshears

science of behavioral economics as it is applied to health care. Behavioral economics, which combines psychology and economics to understand individual decision-making and market outcomes, is the primary focus of Beshears’ research, and... View Details
Keywords: Margie Kelley