Consumer Goods - Publications - Faculty & Research

Fast Answer

Resources for Investment Management and Financial Analysis

from Euromonitor International. Technavio
Reports on a variety of global industries including technology, healthcare, retail, energy, aerospace, consumer goods and automotive. ... View Details

Fast Answer

Pharmaceuticals: Drug sales data

Cortellis. Additionally: SimplyAnalytics - After login, Specify location > select Data tab > select Consumer... View Details

05 May 2020
Research & Ideas

China Tariffs and Coronavirus a Double Hit to American Retailers

Professor of Business Administration at Harvard Business School. “There is a demand shock from consumers buying less, and a supply chain disruption in addition to the tariffs, which only makes things worse.” Cavallo presents the findings... View Details

Keywords: by Michael Blanding

28 Jun 2022
Book

The Moral Enterprise: How Two Companies Profit with Purpose

How can government and business work together in this fractious political moment, when finding solutions to pressing problems like inequality and climate change are more urgent than ever? Rebecca Henderson, Harvard University’s John and Natty McArthur University... View Details

Keywords: by Avery Forman

15 Nov 2022
Op-Ed

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

often supplies the idea. You can tap a button to grab the “original sound” of someone else’s TikTok, record your response, and seconds later you have your own video. It doesn’t have to be particularly clever or funny or even look good... View Details

Keywords: by John Deighton and Leora Kornfeld

12 Mar 2006
Research & Ideas

New Research Explores Multi-Sided Markets

vertical chain and therefore come up with superior products. One tradeoff would therefore seem to be between large market share and high quality, of which the Microsoft/Apple comparison is a good illustration. Sony illustrates another... View Details

Keywords: by Sean Silverthorne; Technology

11 Feb 2014
First Look

First Look: February 11

account is one that frames the purpose of the for-profit corporation in terms of its function in allowing members of society to meet their wants and needs by coordinating labor and capital in the production of goods and services. August... View Details

Keywords: Sean Silverthorne

January–February 2018
Article

Some Customers Would Rather Leave Without Saying Goodbye

By: Eva Ascarza, Oded Netzer and Bruce G.S. Hardie

We investigate the increasingly common business setting in which companies face the possibility of both observed and unobserved customer attrition (i.e., “overt” and “silent” churn) in the same pool of customers. This is the case for many online-based services where... View Details

Keywords: Churn; Retention; Attrition; Customer Base Analysis; Hidden Markov Models; Latent Variable Models; Customer Relationship Management; Consumer Behavior

Citation

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18 Sep 2018
First Look

New Research and Ideas, September 18, 2018

Ratcheting, Competition, and the Diffusion of Technological Change: The Case of Televisions Under an Energy Efficiency Program By: Amano, Tomomichi, and Hiroshi Ohashi Abstract—In differentiated goods markets with societal implications,... View Details

Keywords: Dina Gerdeman

01 Jun 2023
News

Buy Big, Sell Small

least 75 percent of India’s consumer goods sales despite the significant inefficiencies of an outdated business model. “Kiranas are limited-inventory, 2,000- to 5,000-square-foot shops that don’t always get... View Details

Keywords: Deborah Blagg; retail; supply chain management; entrepreneurship; leadership; innovation; Miscellaneous Store Retailers; Retail Trade

09 Jan 2020
Book

Rethinking Business Strategy in the Age of AI

more akin to an Apple, a Tesla, or a Nest, or a GoPro—where it’s a consumer product that has the foundation of sexy hardware technology and sexy software technology,” he is quoted in a book published today, Competing in the Age of AI:... View Details

Keywords: by Dina Gerdeman

Web

Winners & Runners-Up | New Venture Competition

chain, linking consumers with producers affordably and flexibly. Accio Alex Zannos (MBA 2025) Sara Ballantyne (MS/MBA 2025) Business Track Crowd Favorite Streamline and automates the hardware manufacturing process. Social Enterprise... View Details

28 Jan 2014
First Look

First Look: January 28

prosociality in which a recipient of generosity pays a good deed forward to a third individual, rather than back to the original source of generosity. While research shows that human adults do indeed pay forward generosity, little is... View Details

Keywords: Sean Silverthorne

15 Jan 2019
First Look

New Research and Ideas, January 15, 2019

budgets. Concurrently, changes to other government policies were causing expatriates—who made up about a third of Saudi Arabia’s population and were a key consumer of Almarai’s dairy products—to leave the country in droves. This case... View Details

Keywords: Dina Gerdeman

22 Jul 2002
Research & Ideas

Is Performance-Based Pricing the Right Price for You?

the last major consumer packaged goods advertiser to stay with a 15 percent fee, is moving in this new direction. It is sometimes a pragmatic pathway to managing risk, uncertainty, and performance for the... View Details

Keywords: by Benson Shapiro; Manufacturing

01 Dec 2023
News

Venturing Forth

“Right now the industry is going through a massive hangover after a complete rager,” says Jo Tango (MBA 1995), a senior lecturer at HBS and a venture capitalist who has exited from three unicorns. Like any financial industry, venture capital is a cyclical business,... View Details

Keywords: Janelle Nanos; Funds, Trusts, and Other Financial Vehicles; Finance

14 Dec 2007
Op-Ed

When Your Product Becomes a Commodity

speed from launch to maturity is faster than ever before. Marketers can do three things to delay the inevitable forces of commoditization. Innovate. A new product that better meets consumer needs, even an upgrade of an existing product,... View Details

Keywords: by John Quelch

16 Mar 2009
Research & Ideas

When the Internet Runs Out of IP Addresses

a good idea but actually results in v6 being enabled when it shouldn't be.) These problems don't affect that many users—measurements suggest a fraction of a percent. But that's enough. If you're Dell, would you want to turn on IPv6, with... View Details

Keywords: by Sean Silverthorne; Telecommunications

09 Nov 2022
In Practice

COP27: What Can Business Leaders Do to Fight Climate Change Now?

The US government’s newly passed Inflation Reduction Act will direct $370 billion toward advancing renewal energy and reducing greenhouse gas emissions—the country's largest investment in fighting climate change so far. As business and government leaders around the... View Details

Keywords: by Lynn Schenk and Danielle Kost

31 May 2011
Research & Ideas

Japan Disaster Shakes Up Supply-Chain Strategies

Already, some auto parts plants in the United States have had to suspend production because of shortages, and it's likely many more problems will follow, especially in the high-tech sector. Lithium battery production, for one, is likely to slow, resulting in the delay... View Details

Keywords: by Dennis Fisher; Auto; Technology; Computer; Electronics

Publications