Publications

25 Apr 2017
First Look

First Look at New Research, April 25

Economics & Management Strategy Measuring Consumer Preferences for Video Content Provision via Cord-Cutting Behavior By: Prince, Jeffrey, and Shane Greenstein Abstract—The television industry is undergoing a generational shift in... View Details

Keywords: Sean Silverthorne

August 2023
Background Note

Pricing and Customer Psychology

By: Elie Ofek

This note provides an overview of how psychological principles may be used as part of a seller’s pricing strategy. The note defines the concept of psychological pricing and explains the motivations for firms to engage in it. Prominent practices and tactics, with... View Details

Keywords: Price; Marketing Strategy; Consumer Behavior

26 May 2015
First Look

First Look: May 26

Publications March 2015 AFP Exchange Well Said: Why Articulating Your Strategy Can Set You Apart. By: Cespedes, Frank V. Abstract—Senior finance managers now operate in an altered c-suite landscape. The executives reporting to the CEO... View Details

Keywords: Sean Silverthorne

14 Feb 2017
First Look

First Look at New Research: February 14

in employment at small firms in high-tech industries, which are a frequent target of patent trolls. By contrast, the laws have no significant impact on employment at larger or non-high-tech firms. Anti-troll legislation is also associated with fewer business... View Details

Keywords: Sean Silverthorne

03 Oct 2005
Research & Ideas

The Box Office Power of Stars

of that product. That can work in a variety of ways. For example, in the case of films, powerful actors and actresses can help guarantee financing and push a movie through the development process; they can aid in generating interest from... View Details

Keywords: by Sarah Jane Gilbert; Entertainment & Recreation; Motion Pictures & Video

01 Jun 1998
News

Simmons Family Endows Professorship

he became the youngest state banking commissioner in the United States when he was appointed to that position in Utah. He left this post in 1952 to organize the Bank of Utah in Ogden. A year later, he became president of the Lockhart Company, a View Details

Web

Climate Impact - Business & Environment

Amanda Li MBA 2018 | COO & Co-Founder, Banyan Infrastructure “The world needs $3T+ more per year in sustainable infrastructure investments to meet climate goals, yet banks and funds are bottlenecked from manual overhead. Banyan Infrastructure removes these bottlenecks... View Details

18 Jul 2022
Research & Ideas

After the 'Crypto Crash,' What's Next for Digital Currencies?

Bitcoin, Terra, and Celsius has renewed calls for regulators to protect consumers from fly-by-night currency operators, scammers, and theft. How vulnerable are crypto investors, particularly the retail-level amateur investors? Kominers: I... View Details

Keywords: by Christina Pazzanese, Harvard Gazette; Financial Services; Technology

2008
Simulation

Pricing Simulation: Universal Car Rental

By: John T. Gourville

This web-based simulation presents an engaging context in which students develop their knowledge of pricing by managing a rental car operation (Universal) in Florida and improve regional performance by developing a pricing strategy. The simulation involves three... View Details

Keywords: Competition; Consumer Behavior; Price; Profit; Renting or Rental; Auto Industry; Service Industry; Miami; Orlando; Tampa

22 Jul 2002
Research & Ideas

Is Performance-Based Pricing the Right Price for You?

the last major consumer packaged goods advertiser to stay with a 15 percent fee, is moving in this new direction. It is sometimes a pragmatic pathway to managing risk, uncertainty, and performance for the long-term benefit of both... View Details

Keywords: by Benson Shapiro; Manufacturing

10 Aug 2016
Blog Post

3 Benefits of the Case Method

at the end of the term. I was undoubtedly consumed throughout the academic year, but this steady pace of learning induced less stress over final exams, felt more gratifying, and ultimately bestowed more permanence to what I learned.... View Details

Web

Kristin W. Mugford | About

Kristin W. Mugford Senior Associate Dean for Culture and Community Unit Finance Contact Phone Bio Kristin Mugford is the Melvin Tukman Senior Lecturer of Business Administration in the Finance Unit at the... View Details

November 2000 (Revised April 2004)
Case

Airbus A3XX: Developing the World's Largest Commercial Jet (A)

By: Benjamin C. Esty and Michael Kane

In July 2000, Airbus Industries' supervisory board is on the verge of approving a $13 billion investment for the development of a new super jumbo jet known as the A3XX that would seat from 550 to 1,000 passengers. Having secured approximately 20 orders for the new jet,... View Details

Keywords: Risk and Uncertainty; Investment; Forecasting and Prediction; Capital Budgeting; Valuation; Government and Politics; Demand and Consumers; Product Development; Product Positioning; Air Transportation Industry; Manufacturing Industry

10 Apr 2018
First Look

First Look at New Research, April 10, 2018

consumer tastes, increased competition, and evolving advertising trends and sales channels. Seeing innovation as a key to future success, in 2016 the company established eighteen94 capital, its corporate venture capital arm, which had... View Details

Keywords: Sean Silverthorne

February 2013
Case

LEGO (A): The Crisis

By: Jan W. Rivkin, Stefan H. Thomke and Daniela Beyersdorfer

As this case opens, iconic toymaker LEGO stands on the brink of bankruptcy. Jørgen Vig Knudstorp, LEGO's young and newly appointed CEO, must size up changes in the toy industry, learn from the company's recent moves, and craft a strategy that will put LEGO back on... View Details

Keywords: Organizational Change and Adaptation; Change Management; Competitive Strategy; Crisis Management; Insolvency and Bankruptcy; Consumer Products Industry