Publications

2016
Working Paper

Do Network Dynamics Undermine Idea-based Network Advantages? Experimental Results from an Entrepreneurship Bootcamp

By: Rembrand Koning

Do networks plentiful in ideas provide early stage startups with performance advantages? On the one hand, network positions that provide access to a multitude of ideas are thought to increase team performance. On the other hand, research on network formation argues... View Details

Keywords: Networks; Performance; Business Startups; Business Strategy

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November 2007
Article

Measuring Consumer and Competitive Impact with Elasticity Decompositions

Marketing investments are designed to change consumer behavior in ways that help goods compete in the marketplace. Previous research has focused on using elasticity decompositions to measure how these investments affect either consumer decision making or competing... View Details

Keywords: Decision Choices and Conditions; Investment Return; Marketing Strategy; Consumer Behavior; Measurement and Metrics; Mathematical Methods; Competitive Advantage

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We analyze the optimal strategy of a high-quality incumbent that faces a low-quality ad-sponsored competitor. In addition to competing through adjustments of tactical variables such as price or the number of ads a product carries, we allow the incumbent to... View Details

June 1989 (Revised September 1992)
Case

Dominion Motors & Controls Ltd.

The leading manufacturer of motors in Canada is threatened by a loss of market share in oilfield pumping motors because a major customer, having tested several competing motor brands, finds a competitor's motor to be superior. A central issue is whether to make a... View Details

Keywords: Product; Competition; Product Marketing; Manufacturing Industry; Canada

September 1974 (Revised April 1975)
Case

Ocean Spray Cranberries, Inc. (B)

A consumer attitude survey involving more than 1,000 cranberry users has been conducted. Multivariate statistical procedures including factor analysis, cluster analysis and multiple discriminant analysis have been employed to suggest four attitude segments in the... View Details

Keywords: Surveys; Product Positioning; Mathematical Methods; Consumer Behavior; Agriculture and Agribusiness Industry; Food and Beverage Industry

05 Sep 2015
News

Smart Workers Seek Out Advice, Study Suggests

16 Mar 2021
News

How Microsoft stays on Washington’s good side

Web

Publications - Faculty & Research

form of smart, connected elevators.... View Details Keywords: Training ; Competency and Skills ; Employees ; Change Management ; Leading Change Citation Find at Harvard Read Now Related Kerr, William. "Case Study: Do We Reskill or Replace... View Details

January–February 2021
Article

Compensation Packages That Actually Drive Performance

By: Boris Groysberg, Sarah Abbott, Michael R. Marino and Metin Aksoy

By aligning executives’ financial incentives with company strategy, a firm can inspire its management to deliver superior results. But it can be hard to get pay packages right. In this article four experts break down the key elements of compensation and explain how to... View Details

Keywords: Executive Compensation; Compensation and Benefits; Motivation and Incentives; Strategy; Performance

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September 2014
Article

Defining the Value of Proton Therapy Using Time-Driven Activity-Based Costing

By: N.G. Thaker, A.B. Guzman, Thomas W. Feeley, T.M. Jones, J.R. Incalcaterra, C. Kolom, S.J. Frank, L.S. Tatum, Ronald S. Walters, Scott B. Cantor, D.I. Rosenthal, A.S. Garden, G.B. Gunn, C.D. Fuller and M.B. Palmer

Technological innovations in radiation therapy (RT) have rapidly improved the quality of care for patients with head and neck cancer. Intensity-modulated proton therapy (MPT) holds promise of further improving outcomes compared with the current photon-based technique... View Details

Keywords: Time-Driven Activity-Based Costing; Health Care and Treatment; Technological Innovation; Activity Based Costing and Management

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September 2016 (Revised May 2018)
Case

Zurich Insurance: Talent Pipeline

By: Boris Groysberg and Katherine Connolly

Zurich Insurance was undergoing organizational change after implementing five new people practices focused on manager development, diversity and inclusion, job model and data analytics, recruitment, and talent pipeline. The case “Zurich Insurance: Fostering Key People... View Details

Keywords: Managing Change; Leadership; Organizational Behavior; Succession; Organizational Culture; Organizational Change and Adaptation; Leading Change; Leadership Development; Human Capital; Human Resources; Insurance; Management Succession; Insurance Industry

January 1974 (Revised January 1987)
Case

Gillette Safety Razor Division: Blank Cassette Project

Gillette is trying to decide whether to enter the fast-growing blank recording cassette business. The vice president of new business development is charged with developing a marketing plan to be used as the basis for a go/no go decision. In part, the issue is whether... View Details

Keywords: Organizational Change and Adaptation; Marketing Strategy; Market Entry and Exit; Consumer Products Industry

01 Mar 2012
News

Harvard Business School to Convene More Than 600 Business Leaders in New York to Discuss Paths Forward for Improving U.S. Competitiveness

03 Oct 2016
News

Immigrants Play a Disproportionate Role in American Entrepreneurship

February 2024
Case

Horizon Quantum Computing

By: Paul A. Gompers and Billy Chan

In 2023, the Singapore-based startup company Horizon Quantum Computing was on the cusp of fast expansion and the founder faced the challenge to decide where to open the second office outside Singapore. To make a choice from the list of 10 countries, the founder had to... View Details

Keywords: Business Plan; Entrepreneurship; Entrepreneurial Finance; Disruptive Innovation; Business Offices; Business Startups; Talent and Talent Management; Decision Choices and Conditions; Partners and Partnerships; Expansion; Information Technology Industry; Telecommunications Industry; Singapore; Asia

February 1982 (Revised June 1990)
Case

Massey-Ferguson Ltd.—1980

By: Carliss Y. Baldwin and Scott P. Mason

Massey Ferguson began fiscal year 1981 in default on $2.5 billion of outstanding debt. The company's future depends on the ability of lenders, the governments of Canada and Ontario, and management, to agree on a refinancing plan. The case reviews Massey's performance... View Details

Keywords: Financial Condition; Financial Markets; Financing and Loans; Insolvency and Bankruptcy; Financial Strategy; Borrowing and Debt; Corporate Finance; Canada

April 2012
Case

Novozymes: Cracking the Emerging Markets Code

By: Krishna G. Palepu and Karol Misztal

In 2011, the management of Novozymes, the industrial enzymes leader, reflected on the viability of their positioning in the fast growing, yet increasingly competitive Chinese market. Novozymes, a technological innovation pioneer, was prominent in China's premium enzyme... View Details