Collaborative Marketing - Publications - Faculty & Research

August 2007 (Revised July 2008)
Background Note

Take Advantage of Your Diaspora Network

By: William R. Kerr and Daniel J. Isenberg

Diaspora networks (DNs) are an important resource for global entrepreneurs. Discusses several features of DNs, combining both academic and practitioner perspectives. Describes the history and prevalence of DNs in many ethnicities, documents the broad resources DNs can... View Details

Keywords: Business Startups; Diasporas; Entrepreneurship; Globalized Markets and Industries; Social and Collaborative Networks

Citation

Educators

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01 Jan 2008
News

Anand G. Mahindra, MBA 1981

that a collaborative management style in the real world would be equally effective and essential.” ADVICE TO STUDENTS “There is no substitute for good, old-fashioned planning and analysis. You can’t rationalize excessive use of ‘gut feel’... View Details

01 Jun 2009
News

Career Services Steps Up Alumni Support

workshop series offered guidance on developing a new career vision, marketing oneself in an increasingly competitive environment, and mastering job search tactics to navigate market conditions. (Videos of... View Details

Keywords: Margie Kelley; Educational Support Services; Educational Services

Web

Tools | New Venture Competition

Venture: Iterating Based on Market Feedback video Play Video duration: 1:01:01 Testing Your Social Venture: Iterating Based on Market Feedback How do you test and iterate your idea? Social entrepreneurs and... View Details

01 Oct 2001
Research & Ideas

Five Questions for James Austin

In an email interview, Harvard Business School professor James Austin spoke with HBS Working Knowledge managing editor Carla Tishler about his work on collaboration and his ongoing research.Tishler: You talk about companies transitioning... View Details

Keywords: by Carla Tishler

19 Aug 2010
News

Catchphrases, Mottos, and Cheers

fish” as a mantra. On some wall on campus we found a stuffed fish and used that in our class picture. Man, were we wild or what! OPM 17's favorite saying is “Look at the fish.” The first paper we read in Marty Marshall’s marketing class... View Details

Keywords: Keith Larson; Colleges, Universities, and Professional Schools; Educational Services

28 May 2019
News

A More Perfect Union

ability to analyze and identify the organizations that had the highest impact potential in democracy reform. So last year we embarked on an intensive effort to build a Democracy Market Map. We used comprehensive data from the IRS, the... View Details

Keywords: Jen McFarland Flint; illustration by Dan Bejar

Platform for Dialogue

with specialists of China, Southeast Asia, Europe, the Middle East, and the United States, I learned that a truly comparative approach to understanding social change requires the coming together of faculty expertise in planned and sustained ways. HBS has shown me that... View Details

July 2008 (Revised January 2010)
Case

Affinity Labs, Inc.

By: Joseph B. Lassiter III and Elizabeth Kind

In November 2006, Chris Michel left Military.com, which he founded in 1999, to start Affinity Labs, a global network of online communities. That month, Michel raised a Series A round of venture funding and established a partnership with Monster, which he had sold... View Details

Keywords: Mergers and Acquisitions; Business Startups; Entrepreneurship; Demand and Consumers; Partners and Partnerships; Social and Collaborative Networks; Online Technology

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01 Dec 2014
News

Faculty Q&A: The New Brand Manager: You

brands best use social media to collaborate with consumers? One way is to use social media as a sounding board in advance of major decisions. Social media makes it easy for us to identify customers who are highly involved in the brand. We... View Details

Keywords: April White

01 Mar 2004
News

HBS Alumni Association Board of Directors

The subcommittees aim to develop focused recommendations for programs, marketing and communication, enhanced benefits and resources, and other means of improving the connections between Executive Education graduates and HBS. They are also... View Details

Keywords: Ted Fischer; Colleges, Universities, and Professional Schools; Educational Services

30 Sep 2002
Research & Ideas

Use the Psychology of Pricing To Keep Customers Returning

pricing and the merits of billing over time. Also, see an excerpt from a recent Harvard Business Review article by Gourville and collaborator Dilip Soman. Mahoney: What are some first steps managers can take once they have decided to... View Details

Keywords: by Manda Mahoney

21 Feb 2017
First Look

First Look at New Research: February 21

insight from behavioral economists and organizational consultants is also included. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52264 December 2016 Journal of Business and Policy Research Corporate Sponsorship in Culture—A Case of View Details

Keywords: Carmen Nobel

10 Nov 2008
Research Event

Social Media Leads the Future of Technology

the content industry. Advertisers, for their part, continue to feel comfortable placing ads on TV, gauging that their dollars will not be wasted. Emerging markets further propel the growth potential for innovations combining the Internet... View Details

Keywords: by Martha Lagace

25 Jan 2000
Research & Ideas

Strategic Alliances

value was being created, both for the collaborating nonprofits and for the businesses." A 1997 ISE research forum at the School provided Austin with the opportunity to delve more deeply into this development. Identifying a core group of... View Details

Keywords: by Nancy O. Perry

01 Sep 2009
News

Make the Most of HBS Alumni Resources

’95), board committees focused on four areas of interest to both alumni and the School: Brand Perception — offered the alumni perspective on the branding strategy being developed by Brian Kenny, the School’s chief marketing and... View Details

Keywords: Educational Support Services; Educational Services

Web

Staff | Information Technology

Staff Harvard Business School (HBS) IT delivers and supports the strategic technology solutions you need to help HBS shape the future of business. Whether we're behind the scenes ensuring the security and availability of mission-critical applications or by your side... View Details

Career Coach

Crystal Yao

Artists Agency (Sports & Entertainment), IBM Global Markets (Big Tech; Deal Strategy & Business Development), Inside Edge Consulting Group (Pharma), Penske Media Corporation (Media & Entertainment), Breakthrough View Details

15 Nov 2016
News

Classroom Lessons Put Into Practice Abroad

gained hands-on, global experience in January 2016 by collaborating for eight days on projects with businesses in 15 emerging markets and in Boston. The immersion in São Paulo was organized by HBS’s Global... View Details

Keywords: Food Services and Drinking Places; Hospitality

01 Jun 2003
News

Books

firms large enough to finance their own laboratories could create a “virtuous cycle” where staying on the leading edge of science got them first to market with new products, in turn delivering higher profits to fund still more research.... View Details

Keywords: Deborah Blagg; Laura Singleton; Donald; Sull; Henry; Chesbrough; Rob; Austin; Leslie; Perlow; Publishing Industries (except Internet); Information

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