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Publications

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    • All HBS Web  (8,154)
      • Faculty Publications  (741)

      Cognition and ThinkingRemove Cognition and Thinking →

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      • 2003
      • Book

      How Customers Think: Essential Insights into the Mind of the Markets

      By: Gerald Zaltman
      Keywords: Customers; Cognition and Thinking; Markets
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      Zaltman, Gerald. How Customers Think: Essential Insights into the Mind of the Markets. Boston: Harvard Business School Press, 2003.
      • January 2003
      • Background Note

      Institutions for Collaboration: Overview

      By: Michael E. Porter and Willis M. Emmons III
      Provides an overview of the wide variety of organizations other than firms, government ministries and regulatory agencies, and universities that may have significant effects on competitiveness. These intermediary entities, referred to as institutions for collaboration... View Details
      Keywords: Globalization; Labor Unions; Organizations; Competitive Strategy; Technology
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      Porter, Michael E., and Willis M. Emmons III. "Institutions for Collaboration: Overview." Harvard Business School Background Note 703-436, January 2003.
      • January 2003 (Revised October 2003)
      • Case

      Satera Team at Imatron Systems, Inc. (A), The

      By: Teresa M. Amabile and Elizabeth Schatzel
      Escalating conflict has erupted within the Satera product development team, resulting from the conflicting cognitive styles of the two senior mechanical engineers. The conflict has taken a toll on both project progress and team morale, endangering one of the most... View Details
      Keywords: Decision Making; Entrepreneurship; Human Resources; Management; Business or Company Management; Groups and Teams; Medical Devices and Supplies Industry
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      Amabile, Teresa M., and Elizabeth Schatzel. "Satera Team at Imatron Systems, Inc. (A), The." Harvard Business School Case 803-141, January 2003. (Revised October 2003.)
      • 2003
      • Case

      Lakhdar Brahimi / Negotiating a New Government for Afghanistan

      By: James K. Sebenius and Kristin Schneeman

      Part of the PON Great Negotiator Case Study Series, this factual case study examines former UN Special Envoy Lakhdar Brahimi's involvement in negotiating an interim Afghani government after the fall of the Taliban in 2001. As a result of these efforts, Brahimi... View Details

      Keywords: Contemporary History; Government and Politics; Agreements and Arrangements; Leadership Style; Cognition and Thinking; Conferences; Afghanistan
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      Sebenius, James K., and Kristin Schneeman. "Lakhdar Brahimi / Negotiating a New Government for Afghanistan." Program on Negotiation at Harvard Law School Case, 2003.
      • 2002
      • Chapter

      Eliciting Mental Models through Imagery

      By: Gerald Zaltman
      Keywords: Perception; Cognition and Thinking
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      Zaltman, Gerald. "Eliciting Mental Models through Imagery." Chap. 22 in The Languages of the Brain, edited by Albert M. Galaburda, Stephen M. Kosslyn, and Yves Christen. Cambridge: Harvard University Press, 2002.
      • December 2002
      • Other Article

      The Competitive Advantage of Corporate Philanthropy

      By: Michael E. Porter and Mark R. Kramer
      When it comes to philanthropy, executives increasingly see themselves as caught between critics demanding ever higher levels of "corporate social responsibility" and investors applying pressure to maximize short-term profits. Increasingly, philanthropy is used as a... View Details
      Keywords: Strategy
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      Porter, Michael E., and Mark R. Kramer. "The Competitive Advantage of Corporate Philanthropy." Harvard Business Review 80, no. 12 (December 2002): 56–69.
      • October 2002
      • Teaching Note

      Strategy in Emerging Markets (TN)

      By: Tarun Khanna
      Provides an overview of several cases on multinational and local companies (including business groups) operating in settings in Asia, Africa, Latin America, and worldwide. Also provides a conceptual framework for thinking about these cases and links to related academic... View Details
      Keywords: Framework; Global Range; Local Range; Globalized Firms and Management; Body of Literature; Emerging Markets; Africa; Asia; Latin America
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      Khanna, Tarun. "Strategy in Emerging Markets (TN)." Harvard Business School Teaching Note 703-430, October 2002.
      • August 2002
      • Article

      Creativity Under the Gun

      By: Teresa Amabile, Constance N. Hadley and Steven J. Kramer
      If you're like most managers, you've worked with people who swear they do their most creative work under tight deadlines. You may use pressure as a management technique, believing it will spur people on to great leaps of insight. You may even manage yourself this way.... View Details
      Keywords: Creativity; Innovation and Invention; Time Management; Working Conditions; Performance Evaluation
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      Amabile, Teresa, Constance N. Hadley, and Steven J. Kramer. "Creativity Under the Gun." Special Issue on The Innovative Enterprise: Turning Ideas into Profits. Harvard Business Review 80, no. 8 (August 2002): 52–61.
      • August 2002
      • Article

      What We Want to Do versus What We Think We Should Do

      By: K. M. O'Connor, C.K. W. deDreu, H. Schroth, B. Barry, T. Lituchy and M. H. Bazerman
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      O'Connor, K. M., C.K. W. deDreu, H. Schroth, B. Barry, T. Lituchy, and M. H. Bazerman. "What We Want to Do versus What We Think We Should Do." Journal of Behavioral Decision Making 15, no. 5 (August 2002): 403–418.
      • 2002
      • Working Paper

      Enlarging the Societal Pie: A Cognitive Perspective

      By: Max Bazerman, Jonathan Baron and Katherine Shonk
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      Bazerman, Max, Jonathan Baron, and Katherine Shonk. "Enlarging the Societal Pie: A Cognitive Perspective." Harvard Business School Working Paper, No. 02-080, May 2002.
      • 2002
      • Working Paper

      What We Want to Do Versus What We Think We Should Do: An Empirical Investigation of Intrapersonal Conflict

      By: Kathleen M. O'Connor, Carsten K.W. de Dreu, Holly Schroth, Bruce Barry, Terri R. Lituchy and Max Bazerman
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      O'Connor, Kathleen M., Carsten K.W. de Dreu, Holly Schroth, Bruce Barry, Terri R. Lituchy, and Max Bazerman. "What We Want to Do Versus What We Think We Should Do: An Empirical Investigation of Intrapersonal Conflict." Harvard Business School Working Paper, No. 02-079, May 2002.
      • April 2002
      • Teaching Note

      Managing Technology Ventures - Module Teaching Note (TN)

      By: Alan D. MacCormack
      Describes the conceptual foundations for a module on venture design, which forms part of an MBA course called Managing Technology Ventures. The objective of the course is to teach students how to think critically about the design of a technology venture, using cases... View Details
      Keywords: Business Education; Business or Company Management; Organizational Design; Risk and Uncertainty; Opportunities; Technology
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      MacCormack, Alan D. "Managing Technology Ventures - Module Teaching Note (TN)." Harvard Business School Teaching Note 602-139, April 2002.
      • March 2002 (Revised June 2002)
      • Case

      EMCF: A New Approach at an Old Foundation

      By: Allen S. Grossman and Daniel F. Curran
      Michael Bailin, president of the Edna McConnell Clark Foundation (EMCF), embarked on a three-year effort to transform the foundation's grant-making in theory and practice. This case details his efforts to move from an "initiatives-based" approach in philanthropy to a... View Details
      Keywords: Business Model; Philanthropy and Charitable Giving; Leadership; Management Practices and Processes; Performance Expectations; Non-Governmental Organizations; Cognition and Thinking; Customization and Personalization; Theory
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      Grossman, Allen S., and Daniel F. Curran. "EMCF: A New Approach at an Old Foundation." Harvard Business School Case 302-090, March 2002. (Revised June 2002.)
      • February 2002
      • Article

      Cognitions and Behavior in Asymmetric Social Dilemmas: A Comparision of Two Cultures

      By: Kimberly Wade-Benzoni, Tetsushi Okmura, Jeanne M Brett, Don A Moore, Ann Tenbrunsel and M. H. Bazerman
      Keywords: Cognition and Thinking; Behavior; Problems and Challenges; Society
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      Wade-Benzoni, Kimberly, Tetsushi Okmura, Jeanne M Brett, Don A Moore, Ann Tenbrunsel, and M. H. Bazerman. "Cognitions and Behavior in Asymmetric Social Dilemmas: A Comparision of Two Cultures." Journal of Applied Psychology 87, no. 1 (February 2002): 87–95.
      • January 2002
      • Article

      Cognitive and Institutional Barriers to New Forms of Cooperation on Environmental Protection

      By: A. J. Hoffman, H. Riley, J. G. Troast and M. H. Bazerman
      Keywords: Cognition and Thinking; Cooperation; Environmental Sustainability
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      Hoffman, A. J., H. Riley, J. G. Troast, and M. H. Bazerman. "Cognitive and Institutional Barriers to New Forms of Cooperation on Environmental Protection." American Behavioral Scientist 45, no. 5 (January 2002).
      • October 2001 (Revised March 2002)
      • Background Note

      Implicit Predictors of Consumer Behavior

      By: Gerald Zaltman, Nancy Puccinelli, Kathryn A. Braun and Fred W Mast PHD
      An important distinction is drawn in psychology between explicit and implicit knowledge. Explicit knowledge refers to consciously held beliefs about an individual or object that often draws on the remembering of experiences in the past. In contrast, implicit knowledge... View Details
      Keywords: Forecasting and Prediction; Values and Beliefs; Knowledge Sharing; Consumer Behavior; Opportunities; Cognition and Thinking
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      Zaltman, Gerald, Nancy Puccinelli, Kathryn A. Braun, and Fred W Mast PHD. "Implicit Predictors of Consumer Behavior." Harvard Business School Background Note 502-043, October 2001. (Revised March 2002.)
      • October 2001 (Revised September 2022)
      • Case

      Le Petit Chef

      By: Alan D. MacCormack, Sandra J. Sucher and Suraj Rangashayi
      Brigitte Gagne, Le Petit Chef's director of microwave R&D, is deciding on the product development agenda for next year. She has to decide which of the available projects to fund, and evaluate the overall portfolio of projects currently under development. The recent... View Details
      Keywords: Production; Product Development; Projects; Planning; Research and Development; Performance; Problems and Challenges; Management Teams; Resource Allocation
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      MacCormack, Alan D., Sandra J. Sucher, and Suraj Rangashayi. "Le Petit Chef." Harvard Business School Case 602-080, October 2001. (Revised September 2022.)
      • September 2001 (Revised October 2001)
      • Case

      Coca-Cola Company: The Quaker Oats Acquisition (A), The

      By: Jay W. Lorsch and Sonya Sanchez
      Discusses how CEOs should think about bringing strategic issues to the board, what issues to bring, how to position them, and which information to provide. View Details
      Keywords: Managerial Roles; Corporate Governance; Strategy; Governing and Advisory Boards; Mergers and Acquisitions; Food and Beverage Industry
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      Lorsch, Jay W., and Sonya Sanchez. "Coca-Cola Company: The Quaker Oats Acquisition (A), The." Harvard Business School Case 402-027, September 2001. (Revised October 2001.)
      • July 2001 (Revised October 2002)
      • Case

      Centra Software

      By: John A. Deighton and Laetitia Pouliquen
      Centra is a pioneer in software eLearning. It is debating how to modify its go-to-market strategy, adding telesales to improve sales force productivity. At the same time, its market is evolving, and management thinks it may be about to "cross the chasm" in Geoffrey... View Details
      Keywords: Applications and Software; Learning; Emerging Markets; Growth Management; Salesforce Management; Conflict Management; Information Technology Industry; Education Industry
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      Deighton, John A., and Laetitia Pouliquen. "Centra Software." Harvard Business School Case 502-009, July 2001. (Revised October 2002.) (request a courtesy copy.)
      • June 2001
      • Case

      Cerner Corporation (A)

      By: D. Quinn Mills and Matt Salloway
      The CEO thinks people are not working long enough hours. He sends a memo. This series describes the backlash. View Details
      Keywords: Crisis Management; Management Style; Leadership Style; Nonverbal Communication; Employees; Organizational Culture; Health Industry
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      Mills, D. Quinn, and Matt Salloway. "Cerner Corporation (A)." Harvard Business School Case 301-136, June 2001.
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