Business Marketing - Publications - Faculty & Research

April 2010 (Revised September 2011)
Case

The Dannon Company: Marketing and Corporate Social Responsibility (A)

By: Christopher Marquis, Pooja Mehta Shah, Amanda Elizabeth Tolleson and Bobbi Thomason

At the end of 2009, The Dannon Company was considering pro actively communicating its CSR efforts to consumers. With the strong connection between Dannon's production of health foods and its commitment to health and nutrition-based CSR activities, communicating these... View Details

Keywords: Decision Choices and Conditions; Nutrition; Marketing Communications; Corporate Social Responsibility and Impact; Business and Stakeholder Relations; Risk and Uncertainty; Natural Environment; Food and Beverage Industry

Citation

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13 Mar 2014
HBS Seminar

Karthik Ramanna, Harvard Business School

2018
Working Paper

Platform Competition: Betfair and the U.K. Market for Sports Betting

By: Ramon Casadesus-Masanell and Neil Campbell

We examine two episodes of strategic interaction in the U.K. betting industry: (i) Betfair (an entrant multi-sided platform or MSP) vs. Flutter (also an MSP), and (ii) Betfair vs. traditional bookmakers. We find that although Betfair was an underfunded second mover in... View Details

Keywords: Platform Design; Betting; Digital Platforms; Design; Network Effects; Business Model; Competition; Cooperation; Market Entry and Exit

Citation

SSRN

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April 2012
Article

The Predictive Value of Accruals and Consequences for Market Anomalies

By: Francois Brochet, Seunghan Nam and Joshua Ronen

We revisit the role of the cash and accrual components of accounting earnings in predicting future cash flows using out-of-sample predictions and market value of equity as a proxy for all future cash flows. We find that, on average, accruals improve upon current cash... View Details

Keywords: Forecasting and Prediction; Investment Return; Value; Equity; Markets; Cash Flow; Information Management; Accrual Accounting; Earnings Management; Corporate Governance; Stocks

Citation

Find at Harvard

03 Apr 2018
News

Taking Frontier Markets to the Next Level

CrossBoundary Advisory as we graduated business school, five years ago. Frontier markets are the next tier beyond emerging markets, places such as Kenya, Ethiopia, Rwanda, Nigeria, Ghana––a lot of these... View Details

Fast Answer

Market trends, opportunities in advanced technology fields

Where to begin when looking for market trends, opportunities, leading players in certain technology fields? You may begin with the following: BCC Research - Reports on major economic, scientific, and technological developments... View Details

01 Dec 2003
News

HIV/AIDS and Business

social and financial cost of inaction is so high that standing by is not an option, particularly for multinational corporations doing business in countries with high infection rates. “AIDS places a dramatic spotlight on the question of... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Health, Social Assistance

09 May 2014
News

If the housing market can't find its mojo...

January 2009
Teaching Note

Bunge: Food, Fuel, and World Markets (TN)

By: Tarun Khanna, Santiago Mingo and Jonathan West

Teaching Note for [708443]. View Details

Keywords: Agribusiness; Sales; Integration; Globalized Markets and Industries; Developing Countries and Economies; Competition; Business Model; Trade; Performance Efficiency; Agriculture and Agribusiness Industry; New York (state, US); Brazil; India; China

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10 Oct 2013
News

Business Leaders as our Missing Middle?

26 Dec 2018
News

With Sluggish Economy, Chinese Auto Industry Eyes U.S. Market

04 Mar 2002
What Do You Think?

Why the Bull Market in Leadership Books?

Summing Up There is no shortage of explanations for what seems to be a current bull market in writings about leadership, according to respondents to this column. Charles Cullinane attributes it to the economic and national insecurity that... View Details

Keywords: by James Heskett

Web

Business for Social Impact | Social Enterprise | Harvard Business School

invest in a new company-owned and operated techn... Featured MBA Courses Business at the Base of the Pyramid (B-BOP) This course seeks to provide an understanding of how business approaches can address low... View Details

29 Dec 2014
News

Children’s tablet designed in Mass. hits market in March

30 May 2014
News

Finding a Niche in the Menswear Market

Keywords: Retail Trade

04 May 2020
News

Investors Rewarded These Signs of Resilience in the Stock Market Crash

Web

Negotiation, Organizations & Markets Curriculum - Faculty & Research

Negotiation, Organizations & Markets Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students MBA Elective Curriculum (SECOND YEAR) Course Title Faculty Name Term Quarter Credits Advanced Negotiation: Great... View Details

Research Summary

Workplace Ethics and Global Business Standards

By: Rohit Deshpande

This research grows out of initial collaborative research with Joshua Margolis and Lynn Paine on the relationship between codes of conduct and corporate performance. This work was reported in Harvard Business Review articles in 2005 and 2011. More recent research... View Details

09 Jul 2014
News

How Business Leaders Can Strengthen American Schools

January 2017
Case

Bayer AG: Bidding to Win Merck's OTC Business

By: Benjamin C. Esty, Marc Baaij and Arjen Mulder

Shortly after submitting their best and final offer to acquire Merck's Consumer Care Division (a collection of "over-the-counter" (OTC) products with sales totaling $2 billion), the Bayer M&A team was given a chance to revise their bid because another potential... View Details