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Show Results For
- All HBS Web
(3,795)
- People (15)
- News (856)
- Research (2,090)
- Events (7)
- Multimedia (65)
- Faculty Publications (1,482)
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- 19 Jan 2017
- News
Finding Purpose in Profit
summit of every challenge they took on, a small market share was not in their plans, and they continued to push hard. In 2006, outdoor giant Timberland came knocking on their door, offering to buy and support the brand while letting... View Details
- 01 Mar 2007
- News
Daniel Vasella
question was, do we get out of it or increase our stake? In view of the long-term trends that we are seeing, generics is a field that is here to stay. And if we want to be in that field, we need to be able to compete with the best. The generics business is less... View Details
- 23 Jan 2020
- News
Bringing Education Back Home
a set of technical skills and, particularly, marketing leadership. We basically branded our story: Two Harvard grads coming back to our hometown, trying to build a better education system. That was our sales pitch. We took a business... View Details
Keywords: Educational Services
- 01 Jun 2012
- News
Alumni Book Briefs
By Invitation Only: How We Built Gilt and Changed the Way Millions Shop by Alexis Maybank and Alexandra Wilkis Wilson (both MBA 2004) (Portfolio) The founders of Gilt Groupe reveal how they built the web’s most famous fusion of high tech and high fashion. Sample sales... View Details
- 06 Dec 2021
- News
The Sparkles in Our Skies
Hagemann. “It’s really about focusing on an industry that has for so long been allowed to use the planet as a bank that it will continue to borrow from and never pay back.” Consumer education is a long and ongoing process, but Hagemann has reason to be hopeful. When... View Details
- 01 Jun 1996
- News
Reinventing Marketing
advertising industry. Other important work is being done by four new assistant professors, including Narakesari Narayandas's study of long-term relationships between manufacturers and vendors, Susan M. Fournier's work on customers' brand... View Details
- 12 Jan 2017
- News
Personalizing Women’s Path to Success
child-rearing hiatus. Lisa Skeete Tatum (MBA 1998) has designed what she calls the ideal “playbook” for those situations, and more, with Landit, a technology startup that offers personal brand and network building, skill development,... View Details
Keywords: Jill Radsken
- 26 May 2016
- News
W. James McNerney Jr., MBA 1975
Download Jim McNerney profile Return to Alumni Achievement Awards main page TIMELINE 1949 Born, Providence, Rhode Island 1971 Earns BA, American Studies, Yale University 1975 Earns MBA 1975 Joins Procter & Gamble, Brand Manager 1978 Joins... View Details
- 25 Apr 2016
- News
Trail Blazer
Vineyard 29. “The brand existed, but there was no winery. We extended the product line from two to nine wines, and built a 30,000-square-foot facility. We now make 10,000 cases for ourselves and 3,000 cases for six other wineries,” he... View Details
- 05 Nov 2013
- News
Start-Ups Get a Start in New Orleans
of effort on his part. Wilkins moved to the Crescent City four years ago from Boston with his wife, New Orleans native Ginny Wise, and three sons. Prior to his arrival, he had been a brand manager for Proctor & Gamble, a marketing vice... View Details
- 27 Sep 2021
- News
Sewn with Love
big-name fashion icons and brands will expand their impact by doing what they do best: setting trends and making masks “cool.” VPL launched a mask line using kimono fabric Hanazawa had inherited from her family business in Japan. Louis... View Details
- 09 Aug 2011
- News
A Toast to Macchu Pisco
Business Plan Contest, I did a marketing independent study on how to launch a premium pisco brand in the United States. We entered a plan in the contest and were semi-finalists. The alumni I contacted during my second year were extremely... View Details
- 25 Feb 2020
- News
Beyond the Plastisphere
reusable insulated water bottles. Kauss works with designers and artists to introduce new looks every season, often in partnership with major brands such as Disney and National Geographic. Her goal, however, is not to help people look... View Details
- 28 May 2019
- News
Case Study: Building the Base
the founders made personal loans to the brand to launch a vanilla shake, which made Sneakz a more legitimate contender in the consumer products space, Philp says. For a longer term capital solution, they ultimately connected with a... View Details
- 08 Jun 2023
- News
Three Alumni Clubs Celebrate Leadership, Community, and History over Dinner
Clubs News Clubs News New York Alumni Honor Outstanding Leaders at Annual Dinner The HBS Club of New York held its 54th Annual Leadership Dinner on April 24, honoring three alumni who embody the HBS mission to "educate leaders who make a difference in the world," and... View Details
Keywords: Margie Kelley
- 13 Jun 2017
- News
Finding Common Ground
Church, Virginia, with his wife and three children, “They told me, ‘Oh sorry, we’ve closed.’ The upside was that my severance paid for a new company.” That company was the Delve Group, which focused on branding and communications services... View Details
Keywords: Ralph Ranalli
- 01 Jun 2005
- News
One-on-One with Grover Norquist
raising taxes. With the Pledge, we branded the Republican Party at the national level as the party that will not raise your taxes. What are your tax reform priorities for the second Bush administration? Year one, kill the “death” estate... View Details
Keywords: Government
- 29 Nov 2017
- News
Inbox: From Das’s Desk
address the other two Ws–work and wisdom–and an evolving vision of alumni engagement. By raising your hand as a volunteer, you are strengthening the HBS brand by embodying the pay-it-forward spirit—whether to current and future students... View Details
Keywords: Das Narayandas
- 01 Dec 2013
- News
Faculty Books
a start-up, discuss lean prototyping techniques for hardware, identify costly outsourcing mistakes, provide practical tips on user acquisition, offer branding guidelines, and explain how a choir of angel investors often will sing... View Details