Brand Within A Network - Publications - Faculty & Research

Program

Managing Innovation

start of the program to receive a full refund. Cancellation or deferral requests received 14 to 30 days prior to the start of the program are subject to a fee of one-half of the program fee. Requests... View Details

07 Jun 2023
Blog Post

My One Case: MBA Class of 2023 Looks Back

retention when compared to competitors. It was fun to find a virtuous cycle within a business model that has nothing to do with the network... View Details

Program

Families in Business

Formulate strategies for growing the company and strengthening competitive advantage Create a strong board of directors Develop succession plans and successfully navigate leadership transitions Discuss governance across all aspects of... View Details

08 Aug 2022
HBS Case

Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS

Korean bands splinter into solo acts and brand into subunits, BTS stuck together. The band members were known for getting along, and they continued to release their music together until a recent 2022 hiatus.... View Details

Keywords: by Shalene Gupta; Media & Broadcasting; Music

31 Aug 2020
Blog Post

Five Important Steps before Taking the Entrepreneurial Leap

research and development process, manufacturing and clinical research strategy as well as offline retail. Hilary has a finance, consumer products and retail background, notably as brand manager of FIJI... View Details

24 Oct 2018
Sharpening Your Skills

Startup or Established Company? Which Is Best for You?

bad) looks like at scale and possibly a nice brand for your resume. Startups can offer a chance to do all the things that can be either a... View Details

Keywords: by Julia B. Austin

Program

The HR-Executive Suite Connection

need to cancel or defer your participation, you must submit your request in writing more than 30 days before the start of the program to receive a full refund. Cancellation or deferral requests received 14 to 30 days prior to the start of... View Details

07 Mar 2011
Research & Ideas

Why Companies Fail—and How Their Founders Can Bounce Back

this is due to naïveté and hubris—the notion that their idea simply cannot fail. But savvy entrepreneurs know that running a company that eventually fails can actually help a career. Even failed businesses... View Details

Keywords: by Carmen Nobel

20 Jul 2010
First Look

First Look: July 20

value-relevant before disclosure, for negative earnings adjustments it is value-relevant only after disclosure. This finding is consistent with managers delaying the communication of bad news until IFRS compliance. A finer model shows... View Details

Keywords: Martha Lagace

16 Jun 2015
First Look

First Look: June 16, 2015

Marketing Solutions, faces the difficult challenge of letting seven professionals go within a short span of time. In doing so she faces two greater challenges: figuring out which individuals to let go and... View Details

Keywords: Sean Silverthorne

Program

Driving Corporate Performance

objectives Enhance competitiveness by better aligning all types of resources to customer needs Strengthen employee relationships and build a strong and enduring culture of helping others to succeed Expand your personal and professional... View Details

Program

Transforming Customer Experiences

participation, you must submit your request in writing more than 30 days before the start of the program to receive a full refund. Cancellation or deferral requests received 14 to 30 days prior to the start of the program are subject to... View Details

Program

PLD Module 5

strategic decisions with a deeper understanding of the financial implications Help your company deliver greater value to a wide range of stakeholders Navigate high-stakes negotiations and drive better... View Details

Program

Agribusiness Seminar

in writing more than 30 days before the start of the program to receive a full refund. Cancellation or deferral requests received 14 to 30 days prior to the start of the program are subject to a fee of... View Details

Keywords: Agriculture; Agriculture

Program

Competing in the Age of Digital Platforms

platform, if you are a traditional product or service business Reinvigorate a struggling platform Explore options for responding to platform competitors Know the steps to take to "buy" View Details

Web

Marketing - Faculty & Research

Social networks and user generated content have opened a new way for consumers to engage with each other as well as with brands and companies. There are significant changes in... View Details

Web

Managing the Future of Work

Kerr, Daniel O'Connor, & James Palano 26 AUG 2024 Mindy McKnight leveraged social media to build a multi-million-dollar business, starting with YouTube hairstyle tutorials in 2009 and expanding into brand... View Details

Program

Leading Global Businesses

Lead with self-awareness, cultural sensitivity, and empathy Develop a global leadership team that reflects the diversity of its global customers Align people around your company's purpose and values Build internal and external View Details

Program

Aligning Strategy and Sales

marketplace Expand your personal and professional network Extend your network by living and working with accomplished executives from various backgrounds, industries, and countries across the globe Build... View Details

2024
Working Paper

Sharing Models to Interpret Data

By: Joshua Schwartzstein and Adi Sunderam

To understand new data, we share models or interpretations with others. This paper studies such exchanges of models in a community. The key assumption is that people adopt the interpretation in their community that best explains the data, given their prior beliefs. An... View Details

Keywords: Social Learning Theory; Theory; Social Issues; Cognition and Thinking; Social and Collaborative Networks; Attitudes

Citation

Read Now

Publications