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- 02 Feb 2010
- First Look
First Look: Feb. 2
manage an online community for the sole purpose of fostering word-of-mouth for a new brand it was launching. Should Communispace take on this assignment? Purchase this case:http://cb.hbsp.harvard.edu/cb/product/510018-PDF-ENG Hulu: An... View Details
Keywords: Martha Lagace
- 15 Sep 2009
- First Look
First Look: September 15
decisions from descriptions were obtained with a stochastic variant of prospect theory assuming that the sensitivity to the weighted value decreases with the distance between the cumulative payoff functions. The best predictions of... View Details
Keywords: Martha Lagace