Filter Results:
(1,030)
Show Results For
- All HBS Web
(1,030)
- People (2)
- News (270)
- Research (651)
- Multimedia (1)
- Faculty Publications (251)
Show Results For
- All HBS Web
(1,030)
- People (2)
- News (270)
- Research (651)
- Multimedia (1)
- Faculty Publications (251)
- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
sampling channel and by decreasing returns; and (4) amplify these demand and operational benefits in dealing with customers who have the most acute need for the firm’s products. Moreover, the effects we document strengthen with time as showrooms contribute not only to... View Details
Keywords: Sean Silverthorne
- 21 May 2007
- Research & Ideas
Fixing the Marketing-CEO Disconnect
decisions, but no one is singularly accountable for the results. Second, responsibility for brand equity still resides in the marketing function, yet brand equity has never been more volatile and important.... View Details
Keywords: by Sean Silverthorne
- Web
Challenges and Opportunities in the Restaurant Industry - Course Catalog
industry to these issues, especially in light of increasing concerns about how to bridge the gap between consumer willingness to pay/perception of value and the hurdles restaurants face in trying to pay living wages. View Details
- Web
2014 Symposium - Race, Gender & Equity
University of Illinois Value Threat: How Concerns With Being Seen as a Valued Group Member Affect Women's Preference For Female Candidates Leah D. Sheppard , Sauder School of Business at University of... View Details
- 28 Oct 2019
- Research & Ideas
Brick-and-Mortar Stores Are Making a Comeback
retail. Q: What’s different about the physical storefront in this renaissance of retail? Jill Avery: There’s a lot of experimentation around what a store is and what it could do. In this new worldview, a store has to create a branded... View Details
- 01 Dec 2009
- News
Alumni Books
CIOs Create and Communicate Value by Richard Hunter and George Westerman (DBA ’03) (Harvard Business Press) The authors recommend that to combat the IT-as-cost mindset, CIOs use IT to create three kinds of View Details
- 13 Apr 2010
- First Look
First Look: April 13
behavior and preferences into service cost and productivity standard metrics. Optimal Value and Growth Tilts in Long-Horizon Portfolios Authors:W. Jakub Jurkek and Luis M. Viceira Publication:Review of Finance (forthcoming) Abstract We... View Details
Keywords: Martha Lagace
- 03 Aug 2010
- First Look
First Look: August 3
Determination Through Brand Biography Authors:Neeru Paharia, Anat Keinan, Jill Avery, and Juliet Schor Publication:Journal of Consumer Research (forthcoming) Abstract We introduce the concept of an underdog View Details
Keywords: Martha Lagace
- Profile
Chris Wilson-Byrne
brand yourself, how what you say may be interpreted – how your words and actions affect power and the execution of plans." Last winter, Chris joined twenty-six other HBS students on the Australia trek. "I thought it would be a... View Details
- 17 Jul 2020
- News
Support System
the foundations of these communities.” The problem these shea-nut pickers faced, says Akuete, CEO and founder of Eu’Genia Shea and its Target-based sister brand, Mother’s Shea, is that they are largely women in villages without electricity and therefore lack access to... View Details
Keywords: Maureen Harmon
- 01 Sep 2010
- News
Five Honored for Missions Accomplished
who find better ways to address these needs will add value through new companies and services. James Dimon (MBA ’82) Chairman and CEO, JPMorgan Chase & Co. Dimon Read complete profile. Before joining JPMC in 2004, Jamie Dimon had been a... View Details
- 01 Jun 2018
- News
Ink: Alumni Books and Recommendations
introduction in the early ’90s of low-fat cookies and other healthier snack foods under the SnackWell’s brand for Nabisco. In the first year, SnackWell’s grew to a $400 million business. Store managers had such a difficult time keeping... View Details
- 16 May 2016
- HBS Case
Food Safety Economics: The Cost of a Sick Customer
an effort to differentiate by being more locally sourced and thereby fresher, as perceived by consumers, Chipotle was perhaps putting its brand at greater reputational risk.” Companies are increasingly outsourcing their food inspection... View Details
- 14 Feb 2017
- First Look
First Look at New Research: February 14
areas, whereas midscale stores enter less populated, lower-income areas. We find positive causal brand effects for specific upscale and midscale stores, above and beyond market effects, but find negative causal View Details
Keywords: Sean Silverthorne
- 23 Feb 2010
- First Look
First Look: Feb. 23
of capital, causing them to shrink and possibly exit the market. The strategy was used by Sun Microsystems in the 1980s and Dell Computer in the 1990s. Download the paper: http://www.hbs.edu/research/pdf/10-063.pdf The Determinants of Individual Performance and... View Details
Keywords: Martha Lagace
- 24 Apr 2006
- Research & Ideas
Managing Alignment as a Process
To create synergy, we require more than a concept and a strategy. The enterprise value proposition defines the strategy for value creation through alignment, but it doesn't describe how to achieve it. The... View Details
- 01 Sep 2010
- News
Fair Trade
of the more expensive skin care brands. Moreover, although leading brands might be global, their appeal is not. In fragrances, every market’s list of its top 20 brands is unique. The top-selling fragrance in... View Details
- 08 Jul 2014
- First Look
First Look: July 8
financial incentives do not appear to crowd it out. Third, the responses to both types of incentives are stronger when their relative value is higher. Indeed, financial rewards are effective at motivating the poorest agents, and... View Details
Keywords: Carmen Nobel
- 12 Apr 2011
- First Look
First Look: April 12
devotees, while drivers of the Cayenne (which came to be known as 'the SUV for soccer moms') tended to be safety-conscious, family-oriented, and conservative. Evolving debates on forums allow a class to debate whether the brand had... View Details
Keywords: Sean Silverthorne
- Profile
Justine Lelchuk
each day has in store for me. Finally, I was looking for a company that valued training and would support my decision to go to grad school." Deloitte Consulting met the criteria, placing her in a rotational program that exposed... View Details