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  • 24 Feb 2014
  • Research & Ideas

Busting Six Myths About Customer Loyalty Programs

shopper builds with the retailer's increasing understanding of the contents of the consumer's shopping basket, and relies heavily on the magnitude of dollars spent in the store. The actual value for the shopper of turbo-charged vouchers... View Details
Keywords: by Marcel Corstjens & Rajiv Lal; Retail; Consumer Products

    Sanjay Lalbhai

    Keywords: Textiles

      Laila Tyabji

      Keywords: Textiles, NGO

        Binod Chaudhary

        Keywords: Diversified

          Anand Burman

          Keywords: Natural Consumer Products

            Keshub Mahindra

            Keywords: Diversified

              Ashraf Abu Issa

              Keywords: Diverse

                Mohammad Omar Bin Haider

                Keywords: Logistics; Real Estate; Hospitality; Diversified
                • 01 Jun 2003
                • News

                Alumni Bookshelf

                overcapacity following the market peak in 2000. How to Become a Marketing Superstar by Jeffrey J. Fox (MBA '69) (Hyperion) In the same snappy, to–the–point style of his previous how–to books, Fox takes on the challenges of marketing through View Details
                Keywords: Publishing Industries (except Internet); Information
                • 01 Sep 2020
                • News

                Giving Amazon the Boot

                brand’s image on Amazon. “I was building buzz around my own brand, and Amazon was working against me in that sense,” she says. In August 2019, Ford stopped listing products on the site. After a difficult March and April this year when the... View Details
                Keywords: Lisa Scanlon Mogolov; Miscellaneous Store Retailers; Retail Trade

                  Mahbubur Rahman

                  Keywords: Finance

                    Ratan Naval Tata

                    Keywords: Diversified
                    • 29 Apr 2013
                    • Research & Ideas

                    Diagnosing the ‘Flutie Effect’ on College Marketing

                    a boost in applications is a good outcome, there are a variety of other reasons why schools invest in sports. A primary reason, says Chung, is to further the NCAA's commitment to diversity and morale. Schools also build sports programs... View Details
                    Keywords: by Sean Silverthorne; Education; Advertising; Sports
                    • Career Coach

                    Nicole Ledoux

                    Nicole (HBS '08) is Co-founder/CEO of 88 Acres, a Consumer Products company in the Natural Food space. She has experience in brand building, business development, new product launch, fundraising & financing as well as manufacturing.... View Details
                    Keywords: Consumer Products; Entrepreneurship; Investment Management; Financial Services (All)
                    • Career Coach

                    Jessica Mbaeliachi

                    to the Board of Directors, and key Enterprise Level strategic initiatives. She previously served as the company’s Head of Strategy and Operations for Intercontinental Markets, driving commercial strategy, brand planning and business... View Details
                    Keywords: Emerging Markets; Health Care

                      Robert Brozin

                      Keywords: Restaurants; Fast Food Franchises
                      • Profile

                      Rocio Parra

                      careers at CPG companies where they gained great experience and a strong reputation for building brands. I decided that beginning with a career in CPG marketing would be a great foundation to many different career paths in the future.... View Details
                      Keywords: Retail

                        Alan Tabourian

                        Keywords: Food and Beverages

                          Peter Vundla

                          Keywords: Advertising; Marketing

                            Aroon Purie

                            Keywords: Media, Entertainment