Publications

21 Apr 2023
Research & Ideas

The $15 Billion Question: Have Loot Boxes Turned Video Gaming into Gambling?

design policies and products so you can actually engage with the product in more responsible ways without getting people too overinvolved in playing and spending,” Amano says. Analyzing actions of millions of gamers Roughly two-thirds of View Details

Keywords: by Scott Van Voorhis; Video Game; Media & Broadcasting

14 Apr 2015
First Look

First Look: April 14

theoretical understanding of brand relationship phenomena and ideas for practical application from experiments and execution in commercial practice. Strong Brands, Strong Relationships will be the perfect read for marketing faculty and... View Details

Keywords: Sean Silverthorne

13 Jul 2021
Research & Ideas

Outrage Spreads Faster on Twitter: Evidence from 44 News Outlets

has also become a crucial channel for news organizations, who must compete for engagement to grow their audiences. In their new paper, Left- and Right-Leaning News Organizations’ Negative Tweets Are More Likely to Be Shared, Goldenberg, Bellovary, and Young point out... View Details

Keywords: by Kristen Senz; Media & Broadcasting

December 2018 (Revised August 2019)
Case

Super Bowl Storytelling

By: Shelle Santana and Jill Avery

The one day a year when consumers not only tolerate but actually eagerly anticipate ads is during the NFL's Super Bowl. In sharp contrast to their behavior on the other 364 days of the year, consumers watch an average of 89 commercials per Super Bowl game for an... View Details

Keywords: Television Advertising; Entertainment; Brand Management; Marketing; Marketing Strategy; Marketing Communications; Advertising; Television Entertainment; Brands and Branding; Media; Cost vs Benefits; Advertising Industry; Media and Broadcasting Industry; Sports Industry; United States; North America

01 Sep 2023
News

Money Does Grow on (Family) Trees

users could search for relatives by name online from the comfort of their own homes. With that increased ease came rapidly rising interest in family history. In 1995, 45 percent of Americans had an interest in tracing their family trees,... View Details

Keywords: April White; Illustrations by Fabio Consoli; News, Library, Internet, and Other Services; Information

Web

Connect with Clubs - Recruiting

Judson Asiruwa jasiruwa@mba2026.hbs.edu Website http://www.africa-hbsclub.com Club Email afbc@studentclubs.hbs.edu African American Student Union Co-Presidents Maria Curry mcurry@mba2026.hbs.edu Khalil Pettus kpettus@mba2026.hbs.edu... View Details

26 Mar 2013
First Look

First Look: March 26

Publications International Marketing Review Achievement Motivation, Strategic Orientations and Business Performance in Entrepreneurial Firms: How Different Are Japanese and American Founders? By:... View Details

Keywords: Sean Silverthorne

January 2025 (Revised March 2025)
Case

DJI- Striving for Innovation Amid Contestation

By: William C. Kirby and Daniel Fu

DJI was founded in a college dorm room in Clear Water Bay, Hong Kong. By 2020, DJI, a company manufacturing drones, occupied a 77% share of consumer drone sales in the United States with a wide array of clients including law enforcement and government agencies. Its... View Details

Keywords: Drones; Hong Kong; China; Chinese Manufacturing; Chinese Dream; China's Political Economy; International Relations; Cross-Cultural and Cross-Border Issues; Cybersecurity; Conflict and Resolution; Market Entry and Exit; Manufacturing Industry; Hong Kong; China

January 2003 (Revised November 2005)
Case

Endeavor-Determining A Growth Strategy

By: William A. Sahlman and Michael J. Roberts

Describes the progress of a nonprofit organization, Endeavor, focused on nurturing entrepreneurship in emerging markets. At the time of the case, it has successfully expanded to five Latin American countries and is contemplating the next phase in its growth.... View Details

Keywords: Motivation and Incentives; Nonprofit Organizations; Development Economics; Entrepreneurship; Emerging Markets; Policy; Growth and Development Strategy

26 Sep 2023
Research & Ideas

Unpacking That Icky Feeling of 'Shopping' for Diverse Job Candidates

from historically marginalized groups—even when the real goal is to create a more diverse workplace, because it’s both the right thing to do and good for business. New research by Harvard Business School Assistant Professor Summer Jackson gives a name to this... View Details

Keywords: by Kristen Senz

03 Mar 2008
First Look

First Look: March 4, 2008

because their market power allows them to charge higher service fees than domestic banks. Download the paper: http://www.hbs.edu/research/pdf/05-025.pdf Cases & Course MaterialsThe Armstrong Investigation Harvard Business School... View Details

Keywords: Martha Lagace

July 2023
Article

So, Who Likes You? Evidence from a Randomized Field Experiment

By: Ravi Bapna, Edward McFowland III, Probal Mojumder, Jui Ramaprasad and Akhmed Umyarov

With one-third of marriages in the United States beginning online, online dating platforms have become important curators of the modern social fabric. Prior work on online dating has elicited two critical frictions in the heterosexual dating market. Women, governed by... View Details

Keywords: Online Dating; Internet and the Web; Analytics and Data Science; Gender; Emotions; Social and Collaborative Networks

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