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  • 02 Sep 2018
  • News

Havana Rising

to move to Havana. The decision came in January 2017, when Gordon was working in a sales position at Castlight, a Bay Area B2B health care technology company. The couple had met while Gordon was working for the Clinton Foundation in... View Details
Keywords: Dan Morrell; photographed by Eve North
  • 01 Mar 2004
  • News

Toy Story

Abercrombie (MBA 1993) was working for a leading educational software publisher outside of Los Angeles. New research on early brain development inspired her and the company’s chief technology officer’s interest in developing learning... View Details
Keywords: Susan Young; toys; Amusement, Gambling, and Recreation Industries; Arts, Entertainment
  • 31 Jan 2017
  • Research & Ideas

Why These Business School Professors Oppose Trump's Executive Order on Immigration

pursue her passion in technology and risk not seeing her family for a long time; or visit her family in Canada or the U.K., and risk losing her livelihood. The question she posed: Would I be willing to sign the ‘no-to-immigration-ban’... View Details
Keywords: by Staff
  • 10 Aug 2010
  • First Look

First Look: August 10

that search engine advertisements tend to be less safe than the corresponding organic listings. Least-Cost Avoiders in Online Fraud and Abuse Author:Benjamin G. Edelman Publication:IEEE Security and Privacy 8, no. 4 (July-August 2010)... View Details
Keywords: Martha Lagace
  • 17 Sep 2001
  • Research & Ideas

Why E-commerce Didn’t Die With the Fall of Webvan

direct-to-consumer would have to involve direct relationships with multiple manufacturers—or seem to; I don't know if it has to require that. And no one has found the model to do that. Q: Do you think part of Webvan's demise was a problem of technology, that the View Details
Keywords: by Martha Lagace; Consumer Products; Retail
  • Web

European and UK Personal Data Collection Disclosure | HBS Online

recognized by the Relevant Laws: to pursue our legitimate interests (for example, providing educational offerings and evaluating your performance; responding to your inquiries; conducting advertising and promotions; research and... View Details
  • 13 Jan 2021
  • News

Silicon Valley’s “Detroit Moment”

provide electricity that is affordable, and reliable, and sustainable, using a technology called solar-powered mini-grids. What that means is, we provide electricity to people who don't have it in rural villages across West Africa.... View Details
  • 28 Jan 2014
  • First Look

First Look: January 28

http://www.amazon.com/Business-History-Elgar-Walter-Friedman/dp/1781955263/ref=sr_1_2?s=books&ie=UTF8&qid=1389789862&sr=1-2&keywords=Business+History+Jones+and+Friedman August 2013 Management Science The Distinct Effects of Information View Details
Keywords: Sean Silverthorne
  • 12 Feb 2013
  • First Look

First Look: Feb. 12

static, envy-free equilibria. Furthermore, convergence is efficient, and the entry of low-quality advertisers does not slow convergence. Because our approach predominantly relies on assumptions common in the sponsored search literature,... View Details
Keywords: Sean Silverthorne
  • September–October 2022
  • Article

Should Your Company Sell on Amazon?: Reach Comes at a Price

By: Ayelet Israeli, Leonard A. Schlesinger, Matt Higgins and Sabir Semerkant
Selling on Amazon allows brands to reach millions of consumers—but that exposure comes with costs. They include smaller margins, more competition, the risk of commoditization, and less knowledge about customers. In this article, the authors present a scorecard to... View Details
Keywords: Retail; Retailing; Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Amazon; Amazon.com; Sales; Digital Marketing; Internet and the Web; Business Model; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; United States
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  • 01 Mar 2006
  • News

The Producers

represents a growing trend or an unsettling blip, but one thing is certain: As many changes as there have been in the film industry, more are sure to come as technology alters the way movies are made and how we watch them. The movies are... View Details
Keywords: Julia Hanna; Motion Picture and Sound Recording Industries; Information
  • 07 Nov 2006
  • First Look

First Look: November 7, 2006

industrial lobbies in Germany (and the world), engaged in social politics, and harnessed the local artistic community to beautify their products and transform their advertising to combat the (then) widespread perception of the 'cheap and... View Details
Keywords: Sean Silverthorne
  • September 2005 (Revised March 2007)
  • Case

Lifefont: The Case for RetailDriver

Examines how Lifefont (pseudonym), a multidivisional consumer packages goods company, develops a system to manage and measure the impact of promotional events in retail outlets. View Details
Keywords: Framework; Change Management; Compensation and Benefits; Cost vs Benefits; Growth Management; Management Analysis, Tools, and Techniques; Customer Relationship Management; Product Marketing; Salesforce Management; Advertising; Management Systems; Information Technology; Retail Industry
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  • 16 Dec 2008
  • First Look

First Look: December 16, 2008

scholars, and others. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=308092 Clear Channel 2006 Harvard Business School Case 208-083 The Board of Directors of Clear Channel Communications, a radio broadcasting and... View Details
Keywords: Sean Silverthorne
  • 16 Dec 2020
  • Blog Post

Faculty Books Published in 2020

chapter studies how experimental policy design can be a cost-effective way to attain program goals. The last chapter examines geographic disparities in innovation, joblessness, and technological dynamism and studies how reallocation of... View Details
Keywords: All Industries
  • 03 Mar 2009
  • First Look

First Look: March 3, 2009

competitive strategy? Renowned for the cutting-edge websites that it developed to market major Hollywood movies and leading consumer brands, the firm had won numerous awards and garnered considerable attention within the advertising... View Details
Keywords: Martha Lagace
  • 21 Nov 2016
  • Research & Ideas

It Matters That Your CEO Doesn't Know Much About Sales

identified resource pool for sales positions. Of the over 4,000 colleges in the United States, only about 100 have sales programs or even sales courses. One common result is that many salespeople start their careers unprepared. On the other side of the job market, new... View Details
Keywords: by Michael Blanding
  • 19 Feb 2013
  • First Look

First Look: Feb. 19

have become quite influential and controversial in the technology industries they touch. The goal of this paper is to shed light on the role and efficiency tradeoffs of these new patent intermediaries. Finally, we offer a provisional... View Details
Keywords: Sean Silverthorne
  • Web

Ansel Adams and Polaroid R&D | Baker Library

that would remove the user from the concerns of which he himself was a master. “Known for his technical expertise in darkroom photography and his pristine prints, Adams seemed an unlikely choice for a company whose name became synonymous with instant photography, a... View Details
  • 12 Jun 2006
  • Research & Ideas

The Promise of Channel Stewardship

end users would agree: Their distribution channels are outdated and unwieldy, serving neither customers nor channel partners as well as they should. In a few cases, distribution channels are streamlined and satisfying for all participants. In some cases, View Details
Keywords: by V. Kasturi Rangan & Marie Bell; Consumer Products