Publications

Article

Shareholder Value Maximization and Product Market Competition

By: Julio J. Rotemberg and David S. Scharfstein

Read Now

October 1990
Article

Troubled Debt Restructurings: An Empirical Analysis of Private Reorganization of Firms in Default

By: S. C. Gilson, J. Kose and L. H. P. Kang

This study investigates the incentives of financially distressed firms to restructure their debt privately rather than through formal bankruptcy. In a sample of 169 financially distressed companies, about half successfully restructure their debt outside of Chapter 11.... View Details

Keywords: Theory; Insolvency and Bankruptcy; Restructuring

Read Now

September 1990 (Revised November 1990)
Case

DNAP: Looking to the Nineties

By: Ray A. Goldberg

Keywords: Marketing; Product Positioning; Biotechnology Industry; Food and Beverage Industry

September 1990 (Revised March 1993)
Case

General Electric Plastics: Organizing the Marketing Function

By: V. Kasturi Rangan

Describes the rapid growth of General Electric Plastics for over the last decade to a $5 billion (sales) company. The accompanying organizational transitions are described. The task is to design a marketing organization for the coming decade given the anticipated... View Details

Keywords: Transition; Marketing Strategy; Organizational Design; Growth and Development Strategy

September 1990 (Revised November 1994)
Case

Kao Corp.

By: John A. Quelch

As the Japanese diaper market expands, Kao management must determine its response to new product introductions by its two major competitors. Options include launching a new premium priced brand or a new low priced brand, or increasing advertising and promotion... View Details

Keywords: Competition; Marketing Strategy; Industry Growth; Product Launch; Brands and Branding; Consumer Products Industry; Japan

September 1990 (Revised January 1992)
Case

Procter & Gamble Japan (A)

By: Michael Y. Yoshino

Ten years after entering Japan, P&G had accumulated over $250 million in operating losses on declining annual sales of $120 million by 1983. The decision facing the president of P&G International: exit, retrench or rebuild the operation? Ironically, the initial entry... View Details

Keywords: Restructuring; Change Management; Profit; Market Entry and Exit; Market Participation; Sales; Competition; Technology; Beauty and Cosmetics Industry; Consumer Products Industry; Japan

September 1990 (Revised June 1991)
Case

Otis Elevator Co.: China Joint Venture (A)

By: Michael Y. Yoshino

Examines Otis's market entry strategy in China through a joint venture with Tianjin Elevator Works. The teaching objective is a basic evaluation of a joint venture in a developing country. May be used with Otis Elevator Co.: China Joint Venture (B1), (B2), and (D). View Details

Keywords: Joint Ventures; Developing Countries and Economies; Global Strategy; Market Entry and Exit; Construction Industry; Manufacturing Industry; China

fall 1990
Article

Agendas, Incubators, and Marketing Organization

By: Frank V. Cespedes

Keywords: Marketing; Organizations

August 1990
Case

General Foods Corp.: Adapting to the New Electronic Media

By: Stephen A. Greyser

Keywords: Advertising; Media; Strategy; Food and Beverage Industry

August 1990 (Revised March 1991)
Case

Eli Lilly and Co. (C): Japan

By: Michael Y. Yoshino

Describes the process of establishing an independent operation in Japan in the mid-1980s as a result of a decision to make a major investment in the market. Describes the challenges in setting up such an operation and focuses on the role of the country manager in... View Details

Keywords: Business Divisions; Business Startups; Decisions; Investment; Growth Management; Managerial Roles; Markets; Problems and Challenges; Pharmaceutical Industry; Japan

August 1990 (Revised February 1991)
Case

Whirlpool Corp.

By: Michael Y. Yoshino and Sarah D. Hall

Examines the company's global strategy and potential acquisition of Philips' major domestic appliance operations in Europe in light of increasing trends toward globilization in the major appliance industry. Allows discussions weighing the advantages and risks of... View Details

Keywords: Acquisition; Joint Ventures; Global Strategy; Market Entry and Exit; Risk and Uncertainty; Opportunities; Competitive Strategy; Consumer Products Industry; Europe

1990
Chapter

Capital Market Theory and the Pricing of Financial Securities

By: Robert C. Merton

Keywords: Capital Markets; Financial Instruments; Asset Pricing; Mathematical Methods

1990
Chapter

Executives' Attitudes toward Advertising Regulation: A Survey

By: B. B. Reece and S. A. Greyser

Keywords: Management Teams; Advertising; Governing Rules, Regulations, and Reforms; Government and Politics; Attitudes; Business and Government Relations; Advertising Industry

1990
Chapter

Multinational Corporations, Exchange Rates, and Direct Investment

By: K. A. Froot

Keywords: Corporate Finance; Market Imperfections; Financial Instruments; Foreign Direct Investment; Markets; Asset Pricing

July 1990
Case

Ceramics Process Systems Corp. (B)

By: Kim B. Clark and Brent D. Barnett

Ceramics Process Systems (CPS) is an advanced ceramics company facing problems with lead time in product/process development, and late delivery of prototype parts to its customers. Engineering is confronted with difficult technical problems and multiple objectives... View Details

Keywords: Product Development; Business Processes; Management Practices and Processes; Supply Chain Management; Machinery and Machining; Goals and Objectives; Resource Allocation; Customer Satisfaction; Customer Value and Value Chain; Manufacturing Industry

July 1990
Background Note

Perceptual Mapping: A Manager's Guide

By: Robert J. Dolan

Describes the perceptual mapping technique in a non-technical fashion. The procedure is useful for the depiction of the structure of the market. Discusses alternative methods, presents examples of each, and shows how the maps can be used in marketing decision making. View Details

Keywords: Mathematical Methods; Industry Structures; Marketing