Public Relations Industry - Publications - Faculty & Research

01 Sep 2017
News

History’s Lessons

Carson and the New Yorker magazine, which had published the work in its entirety over three issues. During the summer of 1962, Carson’s critics initiated a series of counterattacks, with the chemical industry leading the charge. The... View Details

Keywords: Abraham Lincoln; Ernest Shackelford; Rachel Carson

01 Apr 2015
Research & Ideas

The Slow, Steady Battle to Fix Cancer Care

The group assembles international teams of clinicians and patients to develop outcome measure sets that can be used to drive improvement in health care performance, for public reporting, and in bundled pricing initiatives. ICHOM is also... View Details

Keywords: by Carmen Nobel; Health

06 Nov 2006
Research & Ideas

How South Africa Challenges Our Thinking on FDI

of South African firms might be less expected. For example, the industry structure in South Africa is concentrated, but it's even more concentrated in other countries in sub-Saharan Africa. There are certain ways to work that would be... View Details

Keywords: by Martha Lagace

14 Jan 2014
First Look

First Look: January 14

Publications January 2014 Harvard Business Review IDEO's Culture of Helping By: Amabile, Teresa, Colin M. Fisher, and Julianna Pillemer Abstract—Leaders can do few things more important than encouraging helping behavior within their... View Details

Keywords: Sean Silverthorne

09 Jul 2018
Research & Ideas

Overcoming the Challenges of Selling Brand New Technology (Hey, Need a 3-D Printer?)

properly beat the path that will lead them to its door, and all the mousetraps inside. Related Reading: The Strategic Way To Hire a Sales Team Money and Quotas Motivate the Sales Force Best It Matters That Your CEO Doesn't Know Much About... View Details

Keywords: by Michael Blanding; Industrial Products; Industrial Products; Industrial Products; Industrial Products; Industrial Products; Industrial Products; Industrial Products; Industrial Products

31 Jul 2012
First Look

First Look: July 31

the constraints and opportunities of their representation structure are reflected in the micro-interactions, the broad improvisations, and the resulting substantive and relational outcomes. Looking Up and Looking Out: Career Mobility... View Details

Keywords: Carmen Nobel

19 Aug 2021
News

A Letter to My White Friends and Colleagues

were rare. The Better Chance program that offered students in poor neighborhoods a chance to attend public schools in more wealthy suburbs. There were real financial investments in these programs that were required to do the hard work of... View Details

05 Aug 2008
First Look

First Look: August 5, 2008

analyses of data covering 69 two-digit SIC industries at two points in time, 1991 and 1999. Across industries, we find that the likelihood of internalization of advertising services decreases as the size of advertising outlays increase... View Details

Keywords: Martha Lagace

09 Jan 2006
Research & Ideas

What Really Drives Your Strategy?

economic growth in industrial countries began to slow down. All of a sudden companies found that they couldn't do everything. They had to make some choices and needed a way to think about it. The economics of strategy seems to be a very... View Details

Keywords: by Martha Lagace

01 Sep 2008
News

Building a Better MBA

nature of business itself. It’s more global, more technology dependent, and less hierarchical. Knowledge-based industries are overtaking older, more basic industries. And the pace of change is quickening. “So we have to understand how the... View Details

Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services

30 May 2000
Research & Ideas

Market Makers Bid for Success

of FairMarket, which provides online auction services for a variety of merchant and community sites. Meakem is the founder and CEO of FreeMarkets, which creates business-to-business online auctions for industrial parts and suppliers.... View Details

Keywords: by Staff; Web Services; Technology

01 Sep 2022
News

Your Family, Your Work, Your Way

bit of battery recharge time, I’m going to have to find the space to do that and to use this tool, to use this technique in order to find that space. JH: You know, there’s been a lot of research and sort of public discussion about the... View Details

01 Dec 2019
News

John McArthur

One of my first assignments was to rewrite a case that Dean McArthur had written early in his career. I was surprised when the editor informed me that the Dean had asked to meet me. No other faculty member—before or since—has made time for this, and I have now written... View Details

Keywords: Dean

11 Feb 2021
Blog Post

Good Leadership Is an Act of Kindness

expectations. As Bryce Covert wrote in a New York Times op-ed, "Keeping output steady while maintaining our physical and mental health just cannot be done. We have to work less, and employers have to get on board." Public schools are... View Details

Keywords: All Industries

July 2020
Teaching Plan

Girls Who Code

By: Brian Trelstad and Amy Klopfenstein

This teaching plan serves as a supplement to HBS Case No. 320-055, “Girls Who Code.” Founded 2012 by former lawyer Reshma Saujani, Girls Who Code (GWC) offered coding education programs to middle- and high school-aged girls. The organization also sought to alter... View Details

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April 2019
Case

Afterpay U.S.: The Omnichannel Dilemma

By: Antonio Moreno, Donald Ngwe and George Gonzalez

In 2018, Nick Molnar, the founder of the Australia-based online payment service Afterpay began its expansion to the U.S. market. The service had gained a loyal following in Australia by enabling customers to pay for online purchases through four interest-free... View Details

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10 Mar 2017
News

The Business of Lego Batman

industry that so many of us are familiar with and enjoy. What are some of the personal rewards of working in movies? Lin: The personal rewards for me are making something out of nothing. I think that's the thing that's most rewarding for... View Details

Keywords: LEGO; Lego

01 Mar 2018
News

Making Sense of the Modern Startup

that related to risk. Here’s a bunch of people giving money at 50 percent to projects that really should only be charged 10 percent. Well, if markets work correctly, after a little while people will come rushing in, bidding up the price... View Details

Keywords: Jeffrey L. Cruikshank (PMD 51, 1986)

12 Jul 2019
News

The Birth of a Silicon Valley Blockbuster

the things that’s been really exciting and if you’re an entrepreneur or thinking about your business is a lot of times in businesses people start and over time the opportunity narrows because it turns out they didn’t think about something or some other View Details

01 Mar 2023
News

March 2023 Alumni and Faculty Books

trusts, fake foundations, regulatory loopholes, money laundering techniques, and more that make up the financial secrecy system. He then examines the motivations driving the system that generates and shelters trillions of dollars that could otherwise go toward... View Details

Keywords: Publishing Industries (except Internet); Publishing Industries (except Internet)

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