Publications

February 2011
Exercise

Carbon Trading Simulation: Green Cement Inc.

By: Peter A. Coles

This simulation presents students the opportunity to experience firsthand the economics of carbon markets and permit trading. Each student has private role information about a company he or she manages. The student must make decisions about pollution-reducing... View Details

Keywords: Ethics; Investment; Markets; Agreements and Arrangements; Production; Corporate Social Responsibility and Impact; Business and Government Relations; Environmental Sustainability; Pollutants

August 2006
Case

Dreyer's Slow Churned(TM) Ice Cream

By: Noel H. Watson, Steven C. Wheelwright and Brian DeLacey

Examines capacity forecasting and planning in a complex new product introduction scenario. The introduction at Dreyer's, a large dairy snack manufacturer, involves not only a new product but a new manufacturing process and product package, thus implying a significant... View Details

Keywords: Advertising; Forecasting and Prediction; Growth and Development Strategy; Brands and Branding; Product Launch; Product Development; Planning; Food and Beverage Industry; United States

01 Sep 2023
News

Action Plan: In Context

Sara Jane Ho (MBA 2012) knows that many people think of etiquette as outdated, nothing more than “stuffy, stuffy old manners.” She has made a career—and now a Netflix series, Mind Your Manners—out of updating this old-fashioned perspective. “I see etiquette as the... View Details

Keywords: April White; communication; manners; business; entrepreneurship; China; human behavior

Article

Seize the Power

By: Stefan Thomke

A company’s ability to create and refine its products, customer experiences, processes, and business models—in other words, to compete—is deeply affected by its ability to experiment. Digital giants such as Amazon, Facebook, Google, and Booking.com have found... View Details

Keywords: Experimentation; Competitiveness; Competition; Innovation and Invention; Marketing; Organizational Change and Adaptation

2010
Working Paper

Unraveling Results from Comparable Demand and Supply: An Experimental Investigation

By: Muriel Niederle, Alvin E. Roth and M. Utku Unver

Markets sometimes unravel, with offers becoming inefficiently early. Often this is attributed to competition arising from an imbalance of demand and supply, typically excess demand for workers. However this presents a puzzle, since unraveling can only occur when firms... View Details

Keywords: Labor; Marketplace Matching; Quality; Competition; Balance and Stability

Read Now

May 2022
Supplement

Thinking Outside the Wine Box (C): Mekanism and the Franz for Life Campaign

By: Tomomichi Amano, Elie Ofek, Mengjie Cheng and Amy Klopfenstein

This case reveals the events that took place after the conclusion of the cases “Thinking Outside the Wine Box (A-B): Mekanism and the Franz for Life Campaign.” After selecting a creative direction for the Franz for Life 2.0 campaign, independent advertising agency... View Details

Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Advertising; Communication Strategy; Advertising Campaigns; Social Media; Food and Beverage Industry; Advertising Industry; United States

September 2011 (Revised August 2013)
Case

The Pepsi Refresh Project: A Thirst for Change

By: Michael I. Norton and Jill Avery

In 2010, for the first time in 23 years, PepsiCo did not invest in Superbowl advertising for its iconic brand. Instead, the company diverted this $20 million to the social media-fueled Pepsi Refresh Project: PepsiCo's innovative cause-marketing program in which... View Details

Keywords: Risk Management; Marketing Strategy; Customer Focus and Relationships; Advertising Campaigns; Investment Return; Brands and Branding; Marketing Communications; Social Marketing; Cost vs Benefits; Food and Beverage Industry

01 Mar 2024
News

Game On

It’s raining in Sarasota. And not a light sprinkle but a proper, Florida drenching, so the outdoor courts at the Pickleball Club’s Lakewood Ranch location are deserted. Inside is a different story. Most of the 12 courts are in play. With four people to a court, all... View Details

Keywords: Jen McFarland Flint; photographed by Edward Linsmier; Amusement, Gambling, and Recreation Industries; Arts, Entertainment

Web

Business Fundamentals Course - CORe | HBS Online

Design and perform hypothesis tests with P-value 60 hrs Course – 5 Modules Economics for Managers Economics for Managers will enable you to drive critical business decisions. Explore how businesses approach pricing strategy, evaluate View Details

October 2003 (Revised January 2009)
Case

Transforming Matsui Securities

By: Lynda M. Applegate, Masako Egawa, Jamie Ladge and Haruki Umezawa

Michio Matsui, president and CEO of Matsui Securities, transformed a small regional securities company into a leading player in the online broking industry in Japan. Discusses how he transformed the business model and culture of the company and took advantage of the... View Details

Keywords: Transformation; Innovation and Invention; Leading Change; Organizational Change and Adaptation; Business Model; Organizational Culture; Financial Markets; Competitive Advantage; Japan

May 1999 (Revised December 2003)
Case

European Monetary Union

By: Richard H.K. Vietor and Sabina M. Ciminero

On January 1, 1999, 11 European countries unified their currencies--48 years after their first integrative efforts. This marks a huge development in the structure of Europe and the world's economy. This case examines the integrative process, the Single Europe Act and... View Details

Keywords: Money; Currency; Globalized Economies and Regions; Markets; International Relations; Alliances; System; Integration; Macroeconomics; Business and Government Relations; European Union

August 2021 (Revised November 2021)
Case

The NCB Capital Turnaround: Waking the Sleeping Giant

By: Sandra J. Sucher, Gamze Yucaoglu, Shalene Gupta and Fares Khrais

The case opens in 2019, five years after, Sarah Al Suhaimi, CEO of NCB Capital (NCBC), the investment arm of Saudi’s largest bank, NCB, took the helm. Having successfully turned the business to make it the market leader, she was contemplating her next steps as... View Details

Keywords: Turnaround; Investment Banking; Financial Institutions; Change Management; Leadership; Business Model; Strategy; Business and Stakeholder Relations; Management Teams; Asset Management; Growth and Development Strategy; Saudi Arabia

Fast Answer

Exchange rates: current & historical

ticker and display a menu of related functions, such as the Historical Price (HP) and the Line Chart (GP) functions. For the best and worst performing currencies relative to a selected currency use the World Currency Ranker. Type WCRS and hit GO. See the Currency... View Details

December 2016
Case

thredUP: Think Secondhand First

By: Thomas Eisenmann, Allison Ciechanover and Jeff Huizinga

In the fall of 2016, the management team at thredUP, the largest U.S. online retailer of second hand clothing, is deciding whether to expand into international markets. Over the past 12 months the 7-year-old startup, which had raised over $130 million in venture... View Details

Keywords: Scaling Start-ups; International Expansion; Online Consignment; Apparel; Internet and the Web; Expansion; Entrepreneurship; Global Strategy; Business Startups; E-commerce; Apparel and Accessories Industry; Retail Industry; San Francisco