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- Faculty Publications (7,133)
- September 1993
- Supplement
Manufacturing at ALZA: The Right Prescription? (C)
ALZA, a drug delivery company, considers marketing its own and other companies' products. The primary issue is whether to build an internal sales force focused on a few niche markets, to finance a sales force through alliances, or to acquire a marketing company. View Details
- September 1993 (Revised October 1993)
- Supplement
First National City Bank Operating Group (C)
By: John P. Kotter and Andrew P. Burtis
Provides a short summary of John Reed's succession at City Bank from Executive Vice President in 1976 to CEO in 1984. View Details
- August 1993
- Case
USAA: Business Process Review for the Great Lakes Region
By: James L. Heskett and Roger H. Hallowell
USAA proposes to develop a new set of processes for its property and casualty division. The case focuses on processes used in automobile claims. View Details
- July 1993 (Revised March 1994)
- Case
Bright Horizons Children's Centers, Inc.-1987
By: Hugo Uyterhoeven and Myra M. Hart
The founders of Bright Horizons have developed a distinctive strategy and raised venture capital money. Now they are ready to make their dream come true. How should they proceed in implementing their strategy? View Details
- July 1993 (Revised September 1994)
- Case
Goodyear: The Aquatred Launch
By: John A. Quelch
After many years of R&D, Goodyear has developed the Aquatred, an innovative new tire. However, the tire industry has matured and evolved, raising questions concerning the Aquatred's ability to gain support from Goodyear's independent tire dealers. Students must use... View Details
- July 1993 (Revised September 1995)
- Case
Block 16: Conoco's "Green" Oil Strategy (A)
By: Malcolm S. Salter and Susan E.A. Hall
Conoco's attempted to win an oil development contract in Ecuador's tropical rain forest. The case discusses government perspectives, environmental perspectives, and indigenous people's perspectives. Allows role playing in a "negotiating forum" set up by Conoco to get... View Details
- July 1993 (Revised March 1995)
- Case
Millipore Corporate Strategy
By: Nitin Nohria and V. Kasturi Rangan
Millipore, a $750 million (sales) company with three divisions, had been growing at a rate of 20% in the 1970s, but this growth rate had slowed considerably in the 1980s. CEO John Gilmartin was looking for ways to reenergize the organization and redirect its strategy... View Details
- July 1993 (Revised September 1994)
- Case
Millipore New Product Commercialization: A Tale of Two New Products
By: V. Kasturi Rangan and Kevin Bartus
Millipore, the worldwide leader in separations technology, was in the process of launching two key new products: one a liquid chromatography/mass spectrometer and the other a virus separation membrane. The case documents the product development and commercialization... View Details
- July 1993 (Revised April 1999)
- Case
ABB's Relays Business: Building and Managing a Global Matrix
Describes the development and management of the relays business area (BA) in ABB's global matrix organization. Focuses on three levels of management--corporate, BA, and operating company. Highlights the roles and responsibilities of individuals at each level as ABB... View Details
- July 1993
- Case
Air Miles Canada
By: Thomas O. Jones, Leonard A. Schlesinger and Roger H. Hallowell
Air Miles Canada both increases customer loyalty by rewarding shopping frequency at specified merchants, and enables its sponsors to develop a new, more complex understanding of their customers' (and potential customers') shopping habits, thus making future customer... View Details
- July–August 1993
- Article
Organizational Diagnosis: Its Role in Organizational Learning
By: M. Beer and B. Spector
- June 1993 (Revised December 1994)
- Case
Milkpak Limited.: International Joint Venture
By: John A. Quelch
Considers a Pakistani company's decision to conduct a joint venture with a foreign multinational. In 1987, Milkpak Ltd. had successfully developed a market for sterilized milk and wanted to produce other value-added food products. The company was evaluating the best... View Details
- 1993
- Chapter
Cases, Publication, and Career Development
By: S. A. Greyser
Keywords: Personal Development and Career
- June 1993 (Revised July 1996)
- Case
Bajaj Auto Ltd.
By: John A. Quelch
Bajaj Auto Ltd., the world's second-largest manufacturer of two- and three-wheeler vehicles, is facing increasing competition in its domestic Indian market. The case evaluates appropriate marketing responses both in the Indian market and export markets. View Details
- June 1993 (Revised April 1994)
- Case
David Melcher
By: Shoshana Zuboff
David Melcher contemplates changing his career at midlife. View Details
- June 1993
- Article
The Dynamics of Managing Racial Diversity in Developmental Relationships
By: D. A. Thomas
- May 1993
- Teaching Note
Product Development Organization and Capability, Module Overview
By: Marco Iansiti
- May 1993 (Revised January 1994)
- Case
Cummins Engine Company, The: Starting Up "B" Crankshaft Manufacturing at the San Luis Potosi Plant
By: Robert H. Hayes
Cummins Engine Co. is starting up production of diesel engine crankshafts in its plant in central Mexico. This operation requires much tighter tolerances than any product previously produced at the plant, and the young (recent MBA) manager who is in charge of the... View Details
- May 1993
- Case
Alan Stein
By: Carl S. Sloane, Shoshana Zuboff and R.Keith Giarman
Deals with issues of adult and career development at mid-life. Describes the career and personal history of an adult male, choice points in his life, and how he made critical career and personal choices. Focuses in on his decision to "retire" from Goldman, Sachs at an... View Details