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  • 09 Jul 2018
  • Research & Ideas

Overcoming the Challenges of Selling Brand New Technology (Hey, Need a 3-D Printer?)

collateral design, launches the product, and then “throws it over the wall” to sales and marketing. “This process is product-centric and a bucket-brigade approach where the groups work serially and in silos in a rapidly changing tech... View Details
Keywords: by Michael Blanding; Technology; Consumer Products; Electronics; Industrial Products; Information Technology; Manufacturing; Medical Devices & Supplies; Retail
  • 26 Feb 2014
  • Research & Ideas

How Grocery Bags Manipulate Your Mind

report their preliminary findings in their working paper BYOB: How Bringing Your Own Shopping Bags Leads to Treating Yourself, and the Environment. (The collaborative effort addresses each of their particular interests. Karmarkar, an... View Details
Keywords: by Carmen Nobel; Retail
  • 28 Oct 2013
  • Research & Ideas

Responsible Leadership in an Unforgiving World

Struggle is an experience we instinctively avoid, looking for any way to minimize the hard work and pain involved in getting what we want. And yet—nearly every book we read and movie we watch involves someone struggling mightily to... View Details
Keywords: by Michael Blanding
  • 13 Mar 2012
  • First Look

First Look: March 13

software and IT service firms will likely have an inward focus over the next five years and will, therefore, only slowly emerge onto the global market.   Working PapersThe Role of Organizational Scope and Governance in Strengthening... View Details
Keywords: Sean Silverthorne
  • 01 May 2009
  • What Do You Think?

Do Innovation and Entrepreneurship Have to Be Incompatible with Organization Size?

entrepreneurship. Several questioned whether organization size is the appropriate variable. C.J. Cullinane attributed it to "bureaucracy." David Wittenberg said that "Culture, not size, is the determinant." Adam Hartung's View Details
Keywords: by Jim Heskett
  • 22 Nov 2006
  • Research & Ideas

CEO Succession: The Case at Ford

it's very much an owner saying, "I'm not doing this job well, I'm going to find someone who can do it right." Q: You've been doing a lot of work recently I know, Joe, on succession planning and the CEO succession in general.... View Details
Keywords: by Jim Aisner; Auto; Employment
  • 28 Feb 2005
  • Research & Ideas

How to Harness Auction Fever

there is less time pressure, in which the decisions are not highly visible to evaluative others, and more generally, when the real costs and benefits of "winning" have been carefully considered. Q: What other research are you View Details
Keywords: by Manda Salls; Web Services; Technology
  • 28 Apr 2003
  • Research & Ideas

Shareholders Key to Corporate Reform

other out and to work in concert on issues on which they share common ground.—Cynthia A. Montgomery and Rhonda Kaufman Reinvigorate Shareholders. As Michael Jensen observed in a 1993 Journal of Finance article, "Financial... View Details
Keywords: by Cynthia A. Montgomery & Rhonda Kaufman
  • 24 Sep 2001
  • Research & Ideas

How To Be an Angel Investor

seminars, learning an industry by working in it; these are all ways to develop expertise that will promote your success in investing. But in both entrepreneurship and angel investing, there is nothing like doing it. Nothing.   The... View Details
Keywords: by David Amis & Howard Stevenson
  • 20 Mar 2012
  • First Look

First Look: March 20

case study of a multinational firm in the biotechnology sector to illustrate how the core-periphery framework works in multiple emerging markets across institutional differences. The analysis is based on 32 interviews conducted with the... View Details
Keywords: Sean Silverthorne
  • 18 Sep 2007
  • Research & Ideas

How Brand China Can Succeed

Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.As the British nineteenth century commentator John Ruskin... View Details
Keywords: by John Quelch
  • 17 Jan 2012
  • First Look

First Look: January 17

models, not just incremental adjustments or extensions. Institutional economics can help prospective and established managers recognize the role of formal and informal institutions and enable them to work around the "institutional... View Details
Keywords: Sean Silverthorne
  • 06 Apr 2009
  • Research & Ideas

Cheers to the American Consumer

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. A recent Economist magazine includes a... View Details
Keywords: by John Quelch
  • 07 Nov 2007
  • Op-Ed

How Marketing Hype Hurt Boeing and Apple

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Last month, Boeing stock went wobbly on... View Details
Keywords: by John Quelch; Aerospace; Consumer Products
  • 29 May 2001
  • Research & Ideas

Howard Stevenson on the Lessons of the Internet Era

still worth my time? But while much is changing in business, a lot of the challenges still involve basic block-and-tackle work around product development, sales, and distribution. Also of major importance: hiring, training, motivating,... View Details
Keywords: by Sean Silverthorne
  • 16 Jul 2014
  • HBS Case

Marketing Obamacare

professional insurance brokers—leaving the sign-up work to recently recruited navigators who were inexperienced non-profit health and social workers and community activists. AHCT realized that, to make it worth the while for experienced... View Details
Keywords: by Michael Blanding; Health
  • 21 May 2014
  • Lessons from the Classroom

CORe: HBS Powers Up Online Program on Business Fundamentals

innovated as much on how we deliver the theory in these readings. In particular, I worry that my students will forget these readings very quickly as the readings, unlike cases, are not very experiential or interactive." Watching his 10-year-old son View Details
Keywords: by Michael Blanding; Education
  • 07 Feb 2011
  • Lessons from the Classroom

Creating the Founders’ Dilemmas Course

of whether to launch a start-up with a classmate or accept a cushy offer from a top-tier consulting firm. Next, they look at Barry Nalls, who describes lessons learned from starting his own telecommunications start-up, MASERGY, after View Details
Keywords: by Carmen Nobel; Education
  • 17 Jun 2008
  • First Look

First Look: June 17, 2008

  Working PapersExplaining International Differences in Entrepreneurship: The Role of Individual Characteristics and Regulatory Constraints Authors:Silvia Ardagna and Annamaria Lusardi Abstract We use a micro dataset that collects... View Details
Keywords: Martha Lagace
  • 12 Aug 2002
  • Research & Ideas

‘Let the Buyer Beware’ Doesn’t Protect Investors

recognized as a result of the bubble—have been those of the analysts who worked in the investment banks. The banks employ two kinds of analysts: Those who issue recommendations about individual firms, and those who try to get investors to... View Details
Keywords: by D. Quinn Mills
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