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  • All HBS Web  (17,003)
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  • All HBS Web  (17,003)
    • People  (25)
    • News  (3,234)
    • Research  (11,575)
    • Events  (95)
    • Multimedia  (212)
  • Faculty Publications  (9,453)
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    Jingpeng Hong

    Jingpeng is a Ph.D. student in Marketing at Harvard Business School. Previously, he received a B.A. in Economics from the National School of Development, Peking University and a M.A. in Social Sciences, Economics from the University of Chicago. His research interests... View Details
    • November 2004 (Revised May 2005)
    • Case

    Marvel Enterprises, Inc.

    By: Anita Elberse
    The management team of Marvel Enterprises, known for its universe of superhero characters that includes Spider-Man, the Hulk, and X-Men, must reevaluate its marketing strategy. In June 2004, only six years after the company emerged from bankruptcy, Marvel has amassed a... View Details
    Keywords: Intellectual Property; Business Model; Brands and Branding; Marketing Strategy; Opportunities; Growth and Development Strategy; Rights; Entertainment and Recreation Industry
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    Elberse, Anita. "Marvel Enterprises, Inc." Harvard Business School Case 505-001, November 2004. (Revised May 2005.)
    • 15 Oct 2019
    • Working Paper Summaries

    Vote Choice Formation and the Minimal Effects of TV Debates: Evidence from 61 Elections in 9 OECD Countries

    Keywords: by Caroline Le Pennec-Caldichoury and Vincent Pons
    • 05 Mar 2009
    • What Do You Think?

    How Frank or Deceptive Should Leaders Be?

    how candid can they be in expressing those doubts? The ability of a naturally pessimistic (or perhaps more realistic) CEO to adversely affect everything from market reactions to employee morale and... View Details
    Keywords: by Jim Heskett
    • November 1999
    • Case

    Long-Term Capital Management, L.P. (A)

    By: Andre F. Perold
    Long-Term Capital Management, L.P. (LTCM) was in the business of engaging in trading strategies to exploit market pricing discrepancies. Because the firm employed strategies designed to make money over long horizons--from six months to two years or more--it adopted a... View Details
    Keywords: Fluctuation; Capital; Financial Liquidity; Financing and Loans; Investment Funds; Investment Portfolio; Corporate Governance; Governing Rules, Regulations, and Reforms; Management; Risk Management; Marketing; Motivation and Incentives; Financial Services Industry
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    Perold, Andre F. "Long-Term Capital Management, L.P. (A)." Harvard Business School Case 200-007, November 1999.
    • 12 Feb 2025
    • Blog Post

    How risk can be the key to a sustainable future with Sophie Levin (MS/MBA: Engineering Sciences 2022

    describe startups tackling some of the most pressing and complex challenges of our time. Many of these companies face technical hurdles or market risks that require significant time and resources to... View Details
    • August 2005 (Revised May 2007)
    • Case

    Partners Healthcare

    By: Joshua D. Coval
    Focuses on the portfolio allocation decision of a passive fund manager. Provides a setting to study portfolio theory, including mean-variance analysis, the capital market line, and the efficient frontier. View Details
    Keywords: Investment Portfolio; Capital Markets; Business or Company Management; Decisions; Health Industry
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    Coval, Joshua D. "Partners Healthcare." Harvard Business School Case 206-005, August 2005. (Revised May 2007.)

      Richard S. Tedlow

      Richard S. Tedlow is the Class of 1949 Professor of Business Administration at the Harvard Business School, where he is a specialist in the history of business.

      Professor Tedlow received his B.A. from Yale in 1969 and his M.A. and Ph.D. in history from... View Details

      Keywords: marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry
      • July 2022
      • Teaching Note

      Arçelik (A), (B): From a Dealer Network to an Omnichannel Experience

      By: Ayelet Israeli, Fares Khrais and Menna Hassan
      Arçelik Turkey, the country’s market leader in household appliances, was at an omnichannel crossroads in January 2020. Arçelik was a B2B player utilizing a dealership network with an umbrella of brands and had one of the largest brick-and-mortar store networks in... View Details
      Keywords: Digital Marketing; Bricks And Mortar; Franchise Management; Franchising; Dealer Network; Dealers; B2B; B2B2C; Tradition; Culture Change; Cultural Adaptation; Omnichannel; Omnichannel Retail; Omni-channel; Omnichannel Retailing; Sales Channels; Sales Channel Development; Channel Management; Channels Of Distribution; Marketplace; Platforms; Collaboration; Online Channel; Online Data; Online Sales; Online Shopping; Online; Retail; Retailing; Disruption; Transformation; Franchise Ownership; Change Management; Partners and Partnerships; Consumer Behavior; Sales; Internet and the Web; Marketing Strategy; Conflict and Resolution; Conflict Management; Organizational Culture; Distribution Channels; Digital Transformation; Electronics Industry; Retail Industry; Consumer Products Industry; Turkey
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      Israeli, Ayelet, Fares Khrais, and Menna Hassan. "Arçelik (A), (B): From a Dealer Network to an Omnichannel Experience." Harvard Business School Teaching Note 523-009, July 2022.

        Shira Li

        Shira Li is a doctoral student in the Business Economics program. Her research interests include finance, industrial organization, and market design. She graduated from Harvard College in 2019 with an A.B. in Math and Computer Science and a... View Details

        • January 2011
        • Case

        Clean Edge Razor: Splitting Hairs in Product Positioning

        By: John A. Quelch and Heather Beckham
        After three years of development, Paramount Health and Beauty Company is preparing to launch a new technologically advanced vibrating razor called Clean Edge. The innovative new design of Clean Edge provides superior performance by stimulating the hair follicles to... View Details
        Keywords: Project Management; Interdepartmental Relations; Organizational Change; Organizational Change and Adaptation; Leadership; Conflict Management; Product Positioning; Marketing Strategy; Relationships; Product Development; Consumer Products Industry; Beauty and Cosmetics Industry
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        Quelch, John A., and Heather Beckham. "Clean Edge Razor: Splitting Hairs in Product Positioning." Harvard Business School Brief Case 114-249, January 2011.
        • 2022
        • Working Paper

        Buy Now, Pay Later Credit: User Characteristics and Effects on Spending Patterns

        By: Marco Di Maggio, Justin Katz and Emily Williams
        Firms offering "buy now, pay later" (BNPL) point-of-sale installment loans with minimal underwriting and low interest have captured a growing fraction of the market for short-term unsecured consumer credit. We provide a detailed look into the US BNPL market by... View Details
        Keywords: Household Finance; Fintech; Consumer Credit; Credit; Consumer Behavior
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        Di Maggio, Marco, Justin Katz, and Emily Williams. "Buy Now, Pay Later Credit: User Characteristics and Effects on Spending Patterns." NBER Working Paper Series, No. 30508, September 2022.
        • November – December 1996
        • Article

        What Is Strategy?

        By: M. E. Porter
        Today's dynamic markets and technologies have called into question the sustainability of competitive advantage. Under pressure to improve productivity, quality, and speed, managers have embraced tools such as TQM, benchmarking, and reengineering. Dramatic operational... View Details
        Keywords: Strategy
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        Porter, M. E. "What Is Strategy?" Harvard Business Review 74, no. 6 (November–December 1996): 61–78.
        • December 1988 (Revised October 1989)
        • Teaching Note

        Atlas Copco (A): Gaining and Building Distribution Channels, (B) and (C): The Conflict Episode, Teaching Note

        By: V. Kasturi Rangan
        Teaching Note for (9-588-004), (9-588-020), and (9-588-021). View Details
        Keywords: Marketing Channels; Conflict Management; Distribution Industry
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        Rangan, V. Kasturi. "Atlas Copco (A): Gaining and Building Distribution Channels, (B) and (C): The Conflict Episode, Teaching Note." Harvard Business School Teaching Note 589-076, December 1988. (Revised October 1989.)
        • Web

        Understanding Africa: Business, Entrepreneurship, Political Economy and the Complexities of a Continent - Course Catalog

        market landscape, and the similarities that can be drawn from other regions of the Global South and beyond. "Understanding Africa" is crafted to appeal to both students who... View Details
        • May 2004
        • Article

        The Role of Information in Medical Markets: An Analysis of Publicly Reported Outcomes in Cardiac Surgery

        By: David Cutler, Robert S. Huckman and Mary Beth Landrum
        Keywords: Information; Health; Markets; Theory; Outcome or Result
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        Cutler, David, Robert S. Huckman, and Mary Beth Landrum. "The Role of Information in Medical Markets: An Analysis of Publicly Reported Outcomes in Cardiac Surgery." American Economic Review 94, no. 2 (May 2004): 342–346. (Papers and Proceedings.)
        • 25 Jun 2018
        • Blog Post

        The Internship Search: “Is this just a personal interest, or is there a real professional opportunity here?”

        pursuing any interesting marketing or strategy-related projects, and if they were looking for an MBA intern for the summer. “I wasn’t really expecting anything,” Aaron says, “but I found that they were... View Details
        Keywords: Consumer Products / Retail
        • October 2013 (Revised November 2016)
        • Case

        Carbon Engineering

        By: Joseph B. Lassiter III and Sid Misra
        Dr. David Keith, President of Carbon Engineering, a company based in Calgary, Alberta, is commercializing a technology to capture carbon dioxide (CO2) from the atmosphere. The company plans to market the captured CO2 to produce low carbon transportation fuels in... View Details
        Keywords: Entrepreneurship; Government Legislation; Technological Innovation; Climate Change; Environmental Sustainability; Risk and Uncertainty; Research and Development; Transportation; Information Infrastructure; Energy; Forecasting and Prediction; Energy Industry; Green Technology Industry; Industrial Products Industry; Transportation Industry; Utilities Industry; Technology Industry; Canada; United States; China; India
        Citation
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        Lassiter, Joseph B., III, and Sid Misra. "Carbon Engineering." Harvard Business School Case 814-040, October 2013. (Revised November 2016.)

          Anthony Mayo

          Tony Mayo is the Thomas S. Murphy Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the Organizational Behavior Unit of Harvard Business School (HBS).  He currently teaches and serves as the course head for... View Details

          Keywords: advertising; airline; education industry; nonprofit industry; publishing industry; service industry

            Terrence Tianshuo Shi

            Terrence Tianshuo Shi is a doctoral student at Harvard Business School. He was awarded the John M. Olin Research Fellowship in Law and Economics at Harvard Law School and named a Deloitte Foundation Doctoral Fellow for 2024. Prior to joining the doctoral program,... View Details

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