Publications

June 2006
Article

Eager Sellers and Stony Buyers: Understanding the Psychology of New-Product Adoption

By: John T. Gourville

Keywords: Sales; Product; Adoption

March 1993
Background Note

Stages Theory, The: A Framework for IT Adoption and Organizational Learning

By: Richard L. Nolan, David Croson and Katherine Seger

Describes Professor Richard Nolan's Stages Theory of Information Technology adoption by organizations. View Details

Keywords: Information; Body of Literature; Information Management; Information Publishing; Adoption; Organizational Structure; Organizational Design; Decision Making; Information Technology Industry

April 2022
Teaching Note

Christie's and Leonardo da Vinci's Salvator Mundi: The Value of a Brand

By: Jill Avery

A sixteenth century Renaissance masterpiece, missing for 137 years, believed by many to have been destroyed, and then rediscovered less than a decade ago, becomes the most expensive painting ever sold, all the while surrounded by controversy. Did the buyer of Leonardo... View Details

Keywords: Brand Management; Brand Valuation; Art; Art Dealer; Auction House; Brand Storytelling; Marketing; Brands and Branding; Marketing Strategy; Fine Arts Industry; United States; Italy

29 Jun 2017
News

Ketumile Masire, Who Shaped and Led a Vibrant Botswana, Dies at 91

08 Sep 2009
Research & Ideas

The Height Tax, and Other New Ways to Think about Taxation

fair strategies in public finance? A: Tax economists generally point to a few things about current taxes that seem unwise. Probably foremost among them is the taxation of capital income, such as dividends View Details

Keywords: by Martha Lagace

29 Oct 2021
News

Ask Help Desk: How Remote Workers Can Separate Work and Home Lives

January 1998
Case

Morgan Stanley and S.G. Warburg: Investment Bank of the Future (B)

By: James K. Sebenius and David T. Kotchen

Supplements the (A) case. View Details

Keywords: Negotiation; Valuation; Investment Banking; Mergers and Acquisitions; Consolidation; Banking Industry; Financial Services Industry

December 2024
Case

Blue Cross Blue Shield of Michigan (BCBSM): The AI Journey

By: Shikhar Ghosh

In early 2024, Bill Fandrich, Executive VP and CIO of Blue Cross Blue Shield of Michigan (BCBSM), faced a critical decision about AI adoption within the organization. Fandrich had championed AI implementation at BCBSM. After successfully developing three AI... View Details

Educators

November 2018 (Revised February 2019)
Teaching Plan

Gimlet Media: A Podcasting Startup

By: John Deighton and Leora Kornfeld

When digital distribution becomes an option for an analog industry, the effects on the incumbents can be devastating. Is podcasting the beginning of the end of radio? Can it do what streaming video did to television and websites did to print? Two former public radio... View Details

Keywords: Platforms And Ecosystems; Startup; Creative Industries; Digital Marketing; Podcasting; Business Startups; Media; Entertainment; Growth and Development Strategy; Digital Platforms; United States

September 2014
Case

Pfizer's Centers for Therapeutic Innovation (CTI)

By: Gary Pisano, James Weber and Kait Szydlowski

In 2010, Pfizer established four small research units in New York, Boston, San Francisco, and San Diego located close to several premier Academic Medical Centers (AMCs), or hospitals with adjoining medical schools. The goal of these units was to redesign collaboration... View Details

Keywords: Drug Development; Academic Collaboration; Research And Development; Innovation; Translational Research; Management; Operations; Problems and Challenges; Research; Science; Information Technology; Strategy; Biotechnology Industry; Pharmaceutical Industry; North and Central America; Europe; Asia

Educators

2014
Other Teaching and Training Material

Marketing Reading: Brand Positioning

By: Jill Avery and Sunil Gupta

This Reading addresses the principles of brand positioning and demonstrates how companies can strategically craft powerful, resonant, and unique brand positions to help products stand out amidst the cacophony of the marketplace. Strategic brand positioning provides... View Details

Keywords: Brand Positioning; Branding; Consumer Research; Defensive Strategies; Market Positioning; Marketing; Product Differentiation; Product Positioning; Strategic Positioning; Value Proposition; Customer Relationship Management; Organizational Structure; Customer Satisfaction; Brands and Branding

June 2005 (Revised January 2007)
Case

Equator Principles, The: An Industry Approach to Managing Environmental and Social Risks

By: Benjamin C. Esty, Carin-Isabel Knoop and Aldo Sesia

In June 2003, 10 leading international banks adopted new voluntary guidelines, called the Equator Principles, to promote sustainable development in project finance. In recent years, nongovernmental organizations (NGOs) had raised issues about the lenders'... View Details

Keywords: Risk and Uncertainty; Competition; Corporate Social Responsibility and Impact; Social Issues; Environmental Sustainability; Policy; Project Finance; Standards; Projects; Commercial Banking; Non-Governmental Organizations

Educators

August 2010 (Revised May 2015)
Teaching Note

Bank of America: Mobile Banking and Bank of America: Mobile Banking (Abridged)

By: Sunil Gupta

Teaching Note for 510063 and 512082 View Details

Keywords: Banks and Banking; Strategy; Customers; Technology Adoption; Decisions; Product Launch; Mobile Technology; Banking Industry