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  • All HBS Web  (18,458)
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    • News  (3,477)
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  • March 2001 (Revised March 2003)
  • Case

Kelon (A): China's Corporate Dragon

By: Yasheng Huang and David Lane
Kelon was founded in the small, rural town of Rongqi in the Guangdong Province in 1984. In a six-year span, Kelon became China's largest refrigerator maker. In the 1990s it faced fierce competition from other Chinese firms as well as from multinational corporations.... View Details
Keywords: Competition; Multinational Firms and Management; Ownership; Consumer Products Industry; China
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Huang, Yasheng, and David Lane. "Kelon (A): China's Corporate Dragon." Harvard Business School Case 701-053, March 2001. (Revised March 2003.)
  • February 1996 (Revised February 2008)
  • Case

Toshiba: Ome Works

By: H. Kent Bowen, Janice H. Hammond, Sylvie Ryckebusch and Hiroshi Uchikoga
In 1995, Toshiba was the market leader in portable computer sales worldwide. This case describes the assembly of portable notebook computers in Toshiba's Ome factory in Ome, Japan, providing insights into some of the reasons for Toshiba's success. In addition to... View Details
Keywords: Factories, Labs, and Plants; Employees; Job Design and Levels; Production; Hardware; Japan
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Bowen, H. Kent, Janice H. Hammond, Sylvie Ryckebusch, and Hiroshi Uchikoga. "Toshiba: Ome Works." Harvard Business School Case 696-059, February 1996. (Revised February 2008.)
  • 11 Apr 2012
  • News

Winning back Cuban-American Marlins fans may be tough sell for manager, experts say

  • 16 Oct 2012
  • News

On Marriage, Kidneys and the Economics Nobel

  • 09 Jul 2009
  • News

Limited Choices

  • 14 Feb 2013
  • News

Warren Buffett just put a lotta ketchup in his cupboard

  • 10 Dec 2021
  • News

Great Leaders Embody These Four Principles, According to Best Buy's Former CEO

  • 04 Oct 2011
  • News

Ten Reasons Amazon Kindle Fire Will Succeed

  • 12 May 2020
  • News

The New-Market Conundrum

  • 17 Apr 2018
  • News

Don't Blame Airbnb for Rising Rents

  • 13 Jan 2012
  • News

NFL playoffs deliver huge TV audiences

  • 18 Jan 2012
  • News

Politics, Tax Code Said to Stymie U.S.

  • 01 Feb 2019
  • HBS Seminar

Richard B. Freeman, Harvard University

  • December 2008 (Revised September 2009)
  • Case

Cola Wars: Going Global

By: Frank V. Cespedes
This case is meant to be used in conjunction with the extant "Cola Wars" case studies. It outlines the global positions of Pepsi and Coca-Cola as of 2008 in the soft drink market, and then provides an overview of their competitive situations in three markets: Mexico,... View Details
Keywords: Global Strategy; Globalized Firms and Management; Industry Structures; Competitive Strategy; Competitive Advantage; Food and Beverage Industry; China; India; Mexico
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Cespedes, Frank V. "Cola Wars: Going Global." Harvard Business School Case 709-451, December 2008. (Revised September 2009.)
  • September 2007
  • Article

(Noisy) Communication

By: Bharat Anand and Ron Shachar
Communication is central to many settings in marketing and economics. A focal attribute of communication is miscommunication. We model this key characteristic as a noise in the messages communicated, so that the sender of a message is uncertain about its perception by... View Details
Keywords: Communication Intention and Meaning; Interpersonal Communication; Cost vs Benefits; Marketing Communications; Performance Improvement; Mathematical Methods
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Anand, Bharat, and Ron Shachar. "(Noisy) Communication." Quantitative Marketing and Economics 5, no. 3 (September 2007): 211–237. (Lead Article.)
  • September 2016
  • Article

Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising

By: Pavel Kireyev, Koen Pauwels and Sunil Gupta
As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spending by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard... View Details
Keywords: Internet and the Web; Digital Marketing
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Kireyev, Pavel, Koen Pauwels, and Sunil Gupta. "Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising." International Journal of Research in Marketing 33, no. 3 (September 2016): 475–490.
  • March 2020
  • Case

Voi Technology

By: Jeffrey F. Rayport and Olivia Hull
Voi Technology, a fast-growing start-up out of Sweden, is competing in the highly contested European e-scooter sharing market. With a presence in nearly 40 cities in Europe by February 2020, the firm is working hard to improve its unit economics to reach profitability.... View Details
Keywords: Entrepreneurship; Business Strategy; Technology Adoption; Innovation Strategy; Technological Innovation; Marketing Strategy; Business Plan; Product Marketing; Product Launch; Product Positioning; Energy Conservation; Cross-Cultural and Cross-Border Issues; Global Strategy; Globalized Economies and Regions; Innovation Leadership; Human Capital; Laws and Statutes; Growth Management; Operations; Logistics; Service Operations; Supply Chain Management; Organizational Culture; Information Infrastructure; Transportation; Transportation Industry; Technology Industry; Europe
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Rayport, Jeffrey F., and Olivia Hull. "Voi Technology." Harvard Business School Case 820-099, March 2020.
  • 14 Aug 2014
  • Working Paper Summaries

The State of Small Business Lending: Credit Access During the Recovery and How Technology May Change the Game

Keywords: by Karen Mills & Brayden McCarthy; Banking; Financial Services
  • Web

Popular - HBS Working Knowledge

in the Feminine Care Market Re: Rembrand M. Koning 11 Jan 2021 Working Paper Summaries The Political Effects of Immigration: Culture or Economics? by Alberto Alesina and Marco Tabellini 16 Jun 2020 Working Paper Summaries Government... View Details
  • February 2002
  • Case

Fighting AIDS and Pricing Drugs

By: John T. Gourville
In early 2001, makers of AIDS drugs were suing to prevent developing countries from violating their patents. The issue was driven by price. The developing countries could not afford the market price for these drugs. At the same time, the drug companies were reluctant... View Details
Keywords: Developing Countries and Economies; Patents; Price; Strategy; Globalized Markets and Industries; Pharmaceutical Industry
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Gourville, John T. "Fighting AIDS and Pricing Drugs." Harvard Business School Case 502-061, February 2002.
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