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Show Results For

  • All HBS Web  (17,060)
    • People  (25)
    • News  (3,254)
    • Research  (11,614)
    • Events  (95)
    • Multimedia  (212)
  • Faculty Publications  (9,497)
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  • 26 Oct 2017
  • Research Event

In an Era of 'Fake News,' What is the Future of Advertising and Publishing?

A year ago, discussions of the business of digital media may have focused on the plateauing ebook market or the diminishing pay for content... View Details
Keywords: by Jen Deaderick; Media & Broadcasting; Journalism & News

    Jung Koo Kang

    Jung Koo Kang is an assistant professor in the Accounting and Management Unit. He teaches the Financial Reporting and Control course in the MBA required curriculum.

    Professor Kang’s research focuses on financial technology and innovation, alternative data,... View Details

    • December 2011 (Revised November 2012)
    • Case

    Sustainable Tea at Unilever

    By: Rebecca M. Henderson and Frederik Nellemann
    Unilever's Lipton Tea had been successful with the first phase of its certification partnership with Rainforest Alliance. Now the company faced challenges in how to push forward with the transformation of more difficult parts of the supply chain and how to market... View Details
    Keywords: Environmental Sustainability; Corporate Social Responsibility and Impact; Marketing; Agriculture and Agribusiness Industry
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    Henderson, Rebecca M., and Frederik Nellemann. "Sustainable Tea at Unilever." Harvard Business School Case 712-438, December 2011. (Revised November 2012.)
    • 03 Aug 2017
    • Blog Post

    “I Can Acquire Important Skills, But Also Gain the Big Picture Perspective of a Founder.”

    need to get new customers and/or get more orders from our current customers. I have to come up with a marketing plan, then implement the ideas that the team finds agreeable.”... View Details
    Keywords: Entrepreneurship
    • 13 Jun 2017
    • Blog Post

    7 Reasons Why the New MS/MBA: Engineering Sciences Program at Harvard is Next Level

    [https://media.giphy.com/media/l3StIl34yEZLa/giphy.gif]  You’re right, it’s not the Bay! But there are game-changers here who are literally changing the world: Entrepreneurs VCs Academics Receptive... View Details

      Stuti Agarwal

      Stuti is a PhD student in Consumer Behavior at Harvard Business School. She completed her Bachelors in Economics and Psychology from Boston University in 2019 and went on to complete her MPS in Applied Economics and Management from Cornell University in 2020. She... View Details
      • 30 Mar 2021
      • Blog Post

      Africa Rising: Understanding Business, Entrepreneurship, and the Complexities of a Continent with Professor Hakeem Belo-Osagie

      to the class the African context and peculiarities. Many of these peculiarities also apply to emerging markets in general. By inviting leaders and practitioners from View Details
      • 2004
      • Chapter

      Interpreting Interdependence: National Security and the Energy Trade of Russia, Ukraine, and Belarus

      By: Rawi Abdelal
      Keywords: Energy; Trade; International Relations; National Security; Globalized Economies and Regions; Globalized Markets and Industries; Energy Industry; Russia; Ukraine; Belarus
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      Abdelal, Rawi. "Interpreting Interdependence: National Security and the Energy Trade of Russia, Ukraine, and Belarus." In Swords and Sustenance: The Economics of Security in Belarus and Ukraine, edited by Robert Legvold and Celeste Wallander, 101–127. Cambridge, MA: MIT Press, 2004. (Also published in Russian as "Razlichnoe ponimanie vzaimozavisimosti: natsional'naia bezopasnost' i torgovlia energoresursami mezhdu Rossiei, Ukrainoi, i Belarus'iu." In Mechi i orala: ekonomika natsional'noi bezopasnosti Belarusi i Ukrainy, ed. Robert Legvold and Celeste Wallander. Moscow: Interdialect, 2004, pp. 125-156.)
      • 11 Oct 2017
      • Research & Ideas

      The House Wants to Squelch Voices of ‘Small’ Shareholders. Research Shows Those Voices Matter.

      House version of the CHOICE Act were passed into law, an individual investor in Exxon Mobil would need to own at least $3.49 billion of stock in order to be permitted to submit a proposal for shareholder consideration, based on View Details
      Keywords: by Carmen Nobel
      • September 2015
      • Case

      Eco7: Launching a New Motor Oil

      By: John Quelch and Sunru Yong
      Aaron Jonnerson, vice president of marketing at the automotive division of Avellin, must make marketing mix decisions for the launch of Eco7, a new environmentally-friendly motor oil. The company's performance has been mediocre, shareholder pressure is increasing, and... View Details
      Keywords: Distribution Channels; Environmental Sustainability; Product Launch; Transportation; Energy Sources; Auto Industry
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      Quelch, John, and Sunru Yong. "Eco7: Launching a New Motor Oil." Harvard Business School Brief Case 916-507, September 2015.
      • April 2020
      • Case

      Promoting Land and Nature Jerky

      By: John A. Quelch and Katherine B. Hartman
      Kathy Ayers, Vice President of Marketing and Communications for Land and Nature (L&N) Jerky Company, needs to make a recommendation about L&N's 2020 promotional spending. L&N's CEO, Tim Ryan, wants her to calculate different scenarios using historical data to determine... View Details
      Keywords: Advertising; Spending; Marketing Communications; Marketing Strategy; Product Positioning; Food and Beverage Industry
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      Quelch, John A., and Katherine B. Hartman. "Promoting Land and Nature Jerky." Harvard Business School Brief Case 920-563, April 2020.
      • 17 Dec 2008
      • Lessons from the Classroom

      ‘Ted Levitt Changed My Life’

      The details differ slightly, but the story, in its telling, is always the same. Ninety or so MBA students sit nervously awaiting the start of... View Details
      Keywords: by Julia Hanna; Education; Retail
      • 20 Apr 2017
      • Blog Post

      Why I Love My Job: Ching Ching Chen On Her Passion For the Music Industry

      incredible learning experience. From projects in the technology / venture capital space, to looking into growth opportunities in emerging markets and film & TV, to working on UMG’s 5-year strategy plan,... View Details
      Keywords: Entertainment / Media / Sports
      • 1976
      • Book

      How to Use International Capital Markets: A Guide to Europe and the Middle East

      By: Sidney M. Robbins, Robert B. Stobaugh, William Gregor and John C. Kirby
      Keywords: Globalized Markets and Industries; Capital Markets; Europe; Middle East
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      Robbins, Sidney M., Robert B. Stobaugh, William Gregor, and John C. Kirby. How to Use International Capital Markets: A Guide to Europe and the Middle East. New York: Financial Executives Research Foundation, 1976.
      • 27 Feb 2014
      • HBS Seminar

      Rakesh Khurana, Harvard Business School

      • 1980
      • Article

      Consumer Impulse Purchase and Credit Card Usage: An Empirical Examination Using the Log Linear Model

      By: Rohit Deshpandé and S. Krishnan
      Most of the work in impulse purchase behavior has investigated the association of socioeconomic variables and unplanned purchases with equivocal results. This paper examines the interrelationship between impulse purchases, credit card usage, cost of items bought, and... View Details
      Keywords: Consumer Behavior; Mathematical Methods; Credit Cards; Income
      Citation
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      Deshpandé, Rohit, and S. Krishnan. "Consumer Impulse Purchase and Credit Card Usage: An Empirical Examination Using the Log Linear Model." Advances in Consumer Research 7 (1980): 792–795.
      • 24 Sep 2021
      • Blog Post

      Is the MBA Worth It? Hear What Recent HBS Grads Have to Say (Part 2)

      (first year) curriculum, to getting to go deeper into specific areas of focus in the EC (second year), the classes at HBS helped prepare me for the day-to-day of running a... View Details
      • May 2021 (Revised November 2024)
      • Case

      Colombia: An Economic Premium to Peace?

      By: Richard Vietor
      Colombia, once the fastest growing country in Latin America, continues to struggle with productivity. Both labor productivity and total factor productivity have been low for the past decade, despite economic growth of 4.7% annually. Many factors contribute, which... View Details
      Keywords: Productivity; Productivity Growth; Conflict; Labor Force Participation; Labor Market; Competitiveness; Dutch Disease; Security; Peace; Informality; Labor Laws; Total Factor Productivity; Labor Productivity; COVID-19 Pandemic; Economics; Development Economics; Economic Growth; Economy; Macroeconomics; Conflict Management; Competitive Advantage; Infrastructure; Negotiation; Inflation and Deflation; Non-Renewable Energy; National Security; Government Administration; Latin America; Central America; Colombia; South America
      Citation
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      Vietor, Richard. "Colombia: An Economic Premium to Peace?" Harvard Business School Case 721-053, May 2021. (Revised November 2024.)
      • Article

      Short-Termism and Capital Flows

      By: Jesse M. Fried and Charles C.Y. Wang
      During 2007–2016, S&P 500 firms distributed to shareholders $7 trillion via buybacks and dividends, over 96% of their aggregate net income, prompting claims that "short-termism" is impairing firms' ability to invest and innovate. We show that, when taking into account... View Details
      Keywords: Short-termism; Quarterly Capitalism; Share Buybacks; Open Market Repurchases; Dividends; Equity Issuances; Seasoned Equity Offerings; Equity Compensastion; Acquisitions; Payout Policy; Capital Flows; Capital Distribution; Working Capital; Business and Shareholder Relations; Acquisition
      Citation
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      Fried, Jesse M., and Charles C.Y. Wang. "Short-Termism and Capital Flows." Review of Corporate Finance Studies 8, no. 1 (March 2019): 207–233.
      • May 2012
      • Article

      To Zap or Not to Zap: How to Insert the Brand in TV Commercials to Minimize Avoidance

      By: Thales S. Teixeira, Michel Wedel and Rik Pieters
      Huge amounts of money are spent on TV advertising. In an environment of rising per-viewer rates for advertisers and increased skipping past ads by consumers, it is necessary for advertising managers to understand the determinants of commercial avoidance. In order to... View Details
      Keywords: Brands and Branding; Television Entertainment; Advertising; Decisions
      Citation
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      Teixeira, Thales S., Michel Wedel, and Rik Pieters. "To Zap or Not to Zap: How to Insert the Brand in TV Commercials to Minimize Avoidance." GfK Marketing Intelligence Review 4, no. 1 (May 2012): 14–23.
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