Publications

February 2011 (Revised December 2012)
Case

Porsche: The Cayenne Launch

By: John Deighton, Jill Avery and Jeffrey Fear

Can an online discussion forum supply insight into the evolution of brand meaning? In 2003 Porsche launched a sport utility vehicle, dividing Porsche purists from newcomers to the brand. Vocal members of online and offline Porsche communities ridiculed the Cayenne SUV... View Details

Keywords: Knowledge Sharing; Knowledge Use and Leverage; Risk Management; Brands and Branding; Product Launch; Product Positioning; Social and Collaborative Networks; Auto Industry

08 Mar 2021
In Practice

COVID Killed the Traditional Workplace. What Should Companies Do Now?

A year ago, COVID-19 forced many companies to send employees home—often with a laptop and a prayer. Now, with COVID cases subsiding and vaccinations rising, the prospect of returning to old office routines appears more possible. But will employees want to flock back to... View Details

Keywords: by Dina Gerdeman

2023
Book

Beyond AI: ChatGPT, Web3, and the Business Landscape of Tomorrow

By: Ken Huang, Yang Wang, Feng Zhu, Xi Chen and Chunxiao Xing

This book explores the transformative potential of ChatGPT, Web3, and their impact on productivity and various industries. It delves into Generative AI (GenAI) and its representative platform ChatGPT, their synergy with Web3, and how they can revolutionize business... View Details

Keywords: Generative Ai; AI and Machine Learning; Ethics; Technology Adoption

October 2007 (Revised November 2010)
Module Note

Evaluating M&A Deals-Equity Consideration

By: Carliss Y. Baldwin

What the acquiring company pays for a target in a merger or acquisition is called "consideration." Consideration can be in the form of cash, shares, or a combination of the two. Lays out the basic mechanics of equity consideration. Derives formulas for the Deal NPV of... View Details

Keywords: Mergers and Acquisitions; Equity

17 Feb 2020
Sharpening Your Skills

How Entrepreneurs Can Find the Right Problem to Solve

difference between a modest angel round and a strongly led seed- or A-round. I’ve recently written an in-depth look at this topic, Product Discovery 101, which I encourage you to read. Here are some highlights. Interest vs. problem... View Details

Keywords: by Julia Austin

November 2018 (Revised June 2019)
Case

ofo

By: Mitchell Weiss

Dai Wei and his co-founders grew Beijing-based ofo from a school-based startup to a bike-share behemoth in a matter of months, topped an all-out market-share battle fueled with almost $1 billion in venture capital, provided 2 billion bicycle rides, soaked up the... View Details

October 2008
Article

Creativity and the Role of the Leader

By: Teresa M. Amabile and Mukti Khaire

In today's innovation-driven economy, understanding how to generate great ideas has become an urgent managerial priority. Suddenly, the spotlight has turned on the academics who've studied creativity for decades. How relevant is their research to the practical... View Details

Keywords: Leadership; Commercialization; Managerial Roles; Creativity; Innovation and Management; Social and Collaborative Networks; Diversity

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January 2023 (Revised June 2024)
Case

Zaoui & Co. (A): Consigliere for High Stakes M&A Transactions

By: Ashish Nanda, Alex Kitsberg and Zack Kurtovich

In September 2019, Zaoui & Co.’s close-knit team of professionals convened for their annual off-site. In its nine years of operation, the boutique investment bank founded by the brothers Michael (HBS ’83) and Yoel Zaoui (Stanford GSB ’88), had garnered a track record... View Details

Keywords: Professional Service Firm; Entrepreneurship; Finance; Strategy; Investment Banking; Organizational Change and Adaptation; Growth and Development Strategy; Europe; United Kingdom

Article

Why Every Organization Needs an Augmented Reality Strategy

By: Michael E. Porter and James E. Heppelmann

While the physical world is three-dimensional, most data is trapped on two-dimensional pages and screens. This gulf between the real and digital worlds prevents us from fully exploiting the volumes of information now available to us. Augmented reality (AR), a set of... View Details

Keywords: Technological Innovation; Innovation Strategy; Organizational Change and Adaptation; Performance Effectiveness

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Register to Read

2010
Book

Different: Escaping the Competitive Herd

By: Youngme Moon

Every few years a book-through a combination of the author's unique voice, storytelling ability, spirit, and insight-simply breaks the mold. Youngme Moon's DIFFERENT is that kind of book, a book for "people who don't read business books...," a book that feels like an... View Details

Keywords: Communication Intention and Meaning; Entrepreneurship; Innovation and Invention; Marketing; Creativity; Competition

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Web

Program Requirements - Doctoral

Management or Healthcare Teaching Requirement Students must teach or assist with teaching in a formally offered course for one full academic term. This engagement should include, at least, 8 hours of front-of-class teaching and 16 hours... View Details

01 Dec 2023
News

Wide Horizon

There were three critical events that led John Rodakis (MBA 1997) to form the nonprofit N of One in 2014 and ultimately dedicate his life to surfacing breakthrough autism research. The first occurred on Thanksgiving of 2012. He had driven about four hours with his wife... View Details

Keywords: Dan Morrell; Photos by Sarah Wilson

01 Apr 2024
In Practice

Navigating the Mood of Customers Weary of Price Hikes

maintaining good relationships with consumers. The consumer response to price changes that happened in 2022 may not predict how consumers will react in 2024. Some products may be more profitable at lower prices and lower margins, while... View Details

Keywords: by Rachel Layne; Retail; Consumer Products

Web

Harvard Business School Online Courses & Learning Platforms

next. Learn More about the HBS Online Learning Model Latest HBS Online Insights Limited Time Offer: Take Your Learning One Step Further with a GenAI Bonus Bundle Harvard Business School Online is collaborating with the Digital Data Design Institute View Details

21 May 2016
Video

2016 G&WS: A Conversation with Valerie Purdie-Vaughns on Fostering Effective Positive Cross-Race Dialogue

2017
Blitz Discussions

The Structured World and the Self

10 Oct 2023
Research & Ideas

In Empowering Black Voters, Did a Landmark Law Stir White Angst?

Rights Act, we see that areas where the effects of the law were stronger displayed more negative racial attitudes, which took the form of violent behavior—namely white individuals committing more racially motivated hate crimes against Black Americans,” says Marco... View Details

Keywords: by Rachel Layne

12 Sep 2023
Research & Ideas

How Can Financial Advisors Thrive in Shifting Markets? Diversify, Diversify, Diversify

finding of a new study by Harvard Business School associate professor Marco Di Maggio. “Having a broader view of the financial picture of the client helps [advisers] keep their clients and helps with growing the clientele as well.” Traditional investment advisers find... View Details

Keywords: by Ben Rand; Financial Services

January 2023
Case

Velong: Rethinking 'Made in China'

By: Krishna G. Palepu, Nancy Hua Dai and Billy Chan

Velong is a supplier of kitchen equipment and backyard grills for major global brands and store brands of large western retailers. In light of the COVID-related disruptions to the global supply chains, and the evolving trade tensions between China and the Western... View Details

Keywords: Globalization; Supply Chain Management; Risk Management; Manufacturing Industry; China; India; Mexico; Turkey; Viet Nam