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  • January 1996 (Revised February 1997)
  • Case

Exploring Brand-Person Relationships: Three Life Histories

The idea that "relationships" exist between consumers and products has implicitly occupied a central place in brand marketing thought and practice. Now as relational (one-on-one) marketing is said to be replacing transactional (mass) marketing as the dominant paradigm... View Details
Keywords: Consumer Behavior; Relationships; Brands and Branding
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Fournier, Susan M. "Exploring Brand-Person Relationships: Three Life Histories." Harvard Business School Case 596-093, January 1996. (Revised February 1997.)
  • December 1998 (Revised January 2001)
  • Case

Acer, Inc.: Taiwan's Rampaging Dragon

By: Christopher A. Bartlett and Anthony St. George
Describes the strategic, organizational, and management changes that led Acer from its 1976 startup to become the world's second-largest computer manufacturer. Outlines the birth of the company, the painful "professionalization" of its management, the plunge into... View Details
Keywords: Organizational Change and Adaptation; Leadership; Competitive Advantage; Global Strategy; Transformation; Computer Industry; Taiwan
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Bartlett, Christopher A., and Anthony St. George. "Acer, Inc.: Taiwan's Rampaging Dragon." Harvard Business School Case 399-010, December 1998. (Revised January 2001.)
  • March 1998 (Revised October 2001)
  • Case

Teradyne: Corporate Management of Disruptive Change

By: Joseph L. Bower
Two cases deal with the introduction of a new product to Teradyne's line of semiconductor test equipment. This case deals with the problems facing the head of a start-up division responsible for developing and bringing to market a new product based on technology deemed... View Details
Keywords: Business Startups; Disruption; Management; Market Entry and Exit; Product; Problems and Challenges; Competitive Strategy; Corporate Strategy; Technology
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Bower, Joseph L. "Teradyne: Corporate Management of Disruptive Change." Harvard Business School Case 398-121, March 1998. (Revised October 2001.)
  • 08 Apr 2015
  • News

3 key skills clinicians need in executive roles

  • 11 Aug 2014
  • News

Politics and Dirty Data

  • 30 Sep 2021
  • News

Soliciting Advice Rather Than Feedback Produces More Actionable Input According To Harvard Business School

  • 25 May 2021
  • News

Meet the 2021-2022 Leadership Fellows

  • 26 Nov 2019
  • News

Who Killed Healthcare? Dr Regina Herzlinger Knows Who’s Guilty

  • 24 Sep 2018
  • News

Harvard Business School to Expand Case Studies Related to Artificial Intelligence

  • 14 Aug 2017
  • News

U.S. Cities Increasingly Focused on Resilience, but Funding Challenges Persist

  • Clubs

Latter-day Saint Student Association

  • Clubs

Health & Wellness Club

  • 29 Jun 2016
  • Research & Ideas

The $1 Trillion Link Between Mental Health and Economic Productivity

in the context of health programs and policies in developing nations. But her findings yield lessons that apply to almost everyone. For instance, in a recent study in Lusaka, Zambia, Ashraf and her colleagues found that providing women... View Details
Keywords: by Carmen Nobel
  • 05 Apr 2011
  • Working Paper Summaries

The Power of Political Voice: Women’s Political Representation and Crime in India

Keywords: by Lakshmi Iyer, Anandi Mani, Prachi Mishra & Petia Topalova
  • Research Summary

Airline Schedule Disruptions

Increasing congestion and frequent schedule disruptions throughout the National Air Transportation System, both at airports and en route, have led to significant flight and passenger delays. Professor Fearing's primary research focus is on measuring and reducing... View Details

Keywords: Performance Measurement; Air Transportation; Traffic Flow Management; Air Transportation Industry
  • Research Summary

International Financial Integration and Entrepreneurship (joint with Andrew Charlton)

By: Laura Alfaro
We explore the relation between international financial integration and the level of entrepreneurial activity in a country. Researchers have stressed the role of new firm activity and economic dynamism on growth. Yet, the empirical effects of international capital... View Details
  • 2012
  • Teaching Note

Qingdao TGOOD Electric Corporation (TN)

By: F. Warren McFarlan, Zheng Xiaoming, Chen Hao and Hong Zhang
Founded in 2004, TGOOD is now the largest specialized developer and producer of cubicle-type transformation and distribution equipment in China, with the main products of outdoor cubicle-type power equipment supplemented by indoor switchgear cabinets, offered mainly to... View Details
Keywords: Human Resource Management; China; Entrepreneurship; Human Resources; Strategy; China
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McFarlan, F. Warren, Zheng Xiaoming, Chen Hao, and Hong Zhang. "Qingdao TGOOD Electric Corporation (TN)." Tsinghua University Teaching Note, 2012.
  • 01 Nov 2013
  • HBS Seminar

Eric Olson, Chief Scientific Officer at Syros Pharmaceuticals

    Riding the Passion Wave or Fighting to Stay Afloat? A Theory of Differentiated Passion Contagion

    Prior research suggests employees benefit from highly passionate teammates because passion spreads easily from one employee to the next. We develop theory to propose that life in high-passion teams may not be as uniformly advantageous as previously assumed. More... View Details

    • Web

    For Organizations | Social Enterprise | Harvard Business School

    Social Enterprise Executive Education programs, designed for nonprofit and social enterprise leaders. Develop the strategic knowledge, practical tools, and leadership skills you need to lead a thriving, high-performance organization.... View Details
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