Public Relations Industry - Publications - Faculty & Research

31 Jan 2017
Research & Ideas

Why These Business School Professors Oppose Trump's Executive Order on Immigration

be non-American. Andy Grove, a survivor of the Holocaust, would not have wanted to come to a country that didn’t welcome immigrants. Moreover, it is no wonder that Silicon Valley is up in arms over this policy. Our most dynamic industry... View Details

Keywords: by Staff

08 Dec 2020
Blog Post

Keep Your Weary Workers Engaged

We plan on bringing them all back as soon as we are allowed to reopen, but for now they have no income from the company. Many in our industry laid off their employees, we did not.” “How to keep executives motivated who were asked to take... View Details

10 Nov 2003
Research & Ideas

The Hard Numbers on Social Investments

industry experts who estimated the returns to be significantly lower than professional venture investing due to less investor diversification and capital limitations that prevent investment in follow-on rounds. Given this, the team... View Details

Keywords: by Manda Salls

06 Dec 2018
News

Cold Call Horror Stories

apologized and he said he wanted to warm call me. The case was about an industry I’d worked in, and he knew that, and he thought this was an opportunity to get me to say something to bring me in. And because he came in late, he didn’t get... View Details

December 2022 (Revised February 2023)
Case

Marfrig's Quest for Sustainable Beef

By: Jose B. Alvarez, Pedro Levindo and Ruth Costas

Marfrig, one of the world’s leading meatpackers, strived to comply with its commitment to have a deforestation-free value chain in Brazil by 2030. The company also pledged to reduce its emissions of greenhouse gases in accordance with the guidelines set by the... View Details

Keywords: Agribusiness; Animal-Based Agribusiness; Plant-Based Agribusiness; Acquisition; Family Business; Communication Strategy; Environmental Management; Climate Change; Environmental Regulation; Environmental Sustainability; Bonds; Food; Global Strategy; Goods and Commodities; Government and Politics; Political Elections; Leading Change; Marketing; Product Marketing; Product Positioning; Supply Chain; Supply Chain Management; Corporate Social Responsibility and Impact; Business and Government Relations; Business and Stakeholder Relations; Partners and Partnerships; Strategy; Adaptation; Business Strategy; Commercialization; Competitive Strategy; Corporate Strategy; Diversification; Expansion; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Brazil; Latin America; Argentina; Uruguay; North America; United States; Europe; Asia; China

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Financial Report 2018 - Financial Report 2018

generosity, achieving the School’s $40 million target three years after the Campaign’s public launch in fiscal 2013. HBS Fund gift income has doubled since then, growing from $22 million in fiscal 2013 to $44 million this year. Restricted... View Details

23 Oct 2018
News

Coming of Age as the World Comes Apart

culmination of those 130,000 words is a deeply personal and poetic recounting of Casey’s life, crafted not as a memoir, but as an intervention. READ MORE Morrell: We're here to today to talk about your book, but I want to start by talking about your View Details

19 May 2022
News

Leading to Salvation

interacted with it...I wanted to take the chapel and make it a public space." Bob Ryan: The funeral home was in a very rundown building. If you segment the African American market, you had people who couldn’t really afford to pay for a... View Details

06 Jun 2005
Research & Ideas

Microsoft vs. Open Source: Who Will Win?

market leadership position? "We believe that there is still a great deal of confusion and puzzlement on how this competitive battle will develop," say the authors of the academic paper Dynamic Mixed Duopoly: A Model Motivated by Linux vs. Windows, which has... View Details

Keywords: by Sean Silverthorne; Technology

05 Jan 2017
Blog Post

Simple Ways to Take Gender Bias Out of Your Jobs

Insights Group, and director of the Women and Public Policy Program at Harvard Kennedy School. She is the author of the book What Works: Gender Equality by Design, which discusses how organizations can leverage findings of behavioral... View Details

Keywords: All Industries

01 Sep 2011
News

Breaking Free from Fear of Change

DeLong: His new book offers practical advice on how to identify and surmount obstacles that hamper career growth. Related Links Watch DeLong discuss selecting the right people Congratulations to Yoni (MBA '11) and Newton (OPM 39), who won... View Details

Keywords: Deborah Blagg; Publishing Industries (except Internet); Publishing Industries (except Internet)

12 Jun 2019
Research & Ideas

Investors Have More Than Money to Offer Entrepreneurs

moment,” points of stickiness, drop off, etc. They also won’t have the biases you likely bring to the table and can look at the numbers objectively. Investors can be helpful with developing your company and product story, as well as speak with folks in the View Details

Keywords: by Julia Austin

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2017 Symposium - Race, Gender & Equity

Dutton) and has published several articles, case studies, and poems related to diversity and positive organizing. Laura earned her MA and PhD (organizational psychology) from the University of Michigan and BA (psychology, highest... View Details

09 Jun 2017
News

Curating the Cuisine of Southwest China

industry. So I gave it a go. This was year 2000. And here I am, still in the business 17 years later, and loving it. April White: How have you seen the travel industry in China change in those past 17 years? Zhang Mei: Oh, it's gone... View Details

01 Dec 2010
News

The Transformers

Tom Tierney and Jeff Bradach Photographs by Webb Chappell Related Links Read about one graduate’s work at Harlem Children’s Zone View a recent case on Youth Villages A decade ago, Jeff Bradach (PhDOB 1992) and Tom Tierney (MBA 1980)... View Details

Keywords: Roger Thompson; Management, Scientific, and Technical Consulting Services; Professional Services

06 Dec 2021
News

Rescue & Recovery

for Humanity. Before that, she had worked in the public sector (at USAID), philanthropy (at the Bill and Melinda Gates Foundation), and the business world (with roles at General Electric, American Express, and McKinsey). Mercy Corps saw... View Details

Keywords: Jen McFarland Flint; photographed by Stephen Voss; Social Assistance; Health, Social Assistance

2023
Working Paper

Toward Decision-Useful Carbon Information

By: Gunther Glenk

Companies are increasingly viewed as crucial drivers for timely decarbonization. Current accounting practices for greenhouse gas (GHG) emissions, however, often leave corporate carbon disclosures and abatement obscured. Here I introduce a taxonomy for assuring the... View Details

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Supplemental Financial Information - Annual Report 2019

continued to diversify its custom portfolio across industries and geographies as well as by program type and size. Global Executive Education program participation declined from fiscal 2018, while tuition revenue remained essentially... View Details

14 Mar 2019
News

The Merchant of Osaka

government is building on communitybased care models across the country—as are foreign governments, from Myanmar to Saudi Arabia. Oishi is an unlikely hero for the country’s health care crisis: a marketing expert pushing to enact sweeping change across an View Details

Keywords: Health, Social Assistance

09 Feb 2009
Research & Ideas

Uncompromising Leadership in Tough Times

two criteria. The company had to have performed in the top half of its industry for a decade before the inception of the study, and we had to have evidence that these leaders had created a high commitment culture. We decided about the... View Details

Keywords: by Martha Lagace

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