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  • December 2020
  • Supplement

VIA Science (B)

By: Juan Alcácer, Rembrand Koning, Annelena Lobb and Kerry Herman
Via (a) captures the early days of the data analytics startup as founders Gounden and Ravanis considered which markets offer the right opportunities for their firm and what kinds of experiments will help them narrow their choice. Supplement Via (b) reveals the... View Details
Keywords: Data Analytics; Machine Learning; Artificial Intelligence; Strategy; Business Startups; AI and Machine Learning; Telecommunications Industry; Utilities Industry; United States; Japan
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  • 2024
  • Working Paper

Computed Tomography (CT)--Beyond Traditional X-Rays: Case Histories of Transformational Advances

By: Amar Bhidé, Srikant M. Datar and Katherine Stebbins
This case history describes how Computed Tomography (CT) scanners - that combine Xrays and computers to image soft tissues of the brain and other organs -- have become a widely used diagnostic tool. Specifically, we chronicle the 1) initial development of CT... View Details
Keywords: Health Care and Treatment; Technological Innovation; Innovation Strategy; Technology Adoption; Collaborative Innovation and Invention; Innovation and Invention; Governing Rules, Regulations, and Reforms
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  • March 2012
  • Article

Reviving Entrepreneurship

By: Josh Lerner and William Sahlman
New enterprises don't exist in a vacuum: They rise or fall depending on myriad contextual factors, all of them interrelated, and all of them affected by government policy. U.S. lawmakers must carefully consider the effects of interventions in at least 12 areas, ranging... View Details
Keywords: Entrepreneurship; Government and Politics; Policy; Economy; Public Administration Industry; United States
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  • 24 Jun 2012
  • News

Suggested Safeguards Irk Fund Industry

  • 09 Oct 2013
  • News

Microsoft’s $7.2 Billion Nokia Bet Not Luring Apps

  • 07 Apr 2009
  • News

Why Obama and Geithner Should Find a Bank Czar

  • 13 Nov 2012
  • News

Get To Know a Professor

  • 13 Oct 2021
  • News

Apple's China Problem

  • 19 Jul 2020
  • News

U.S. Companies Lose Hope for Quick Rebound From Covid-19

  • 20 Dec 2016
  • News

How ‘busyness’ became a bona fide status symbol

    The Value of Data

    Professor Deighton was the lead author on a new study entitled "The Value of Data: Consequences for Insight, Innovation, and Efficiency in the U.S. Economy".  The study investigates the amount of incremental value data-driven marketing contributes to the U.S. economy... View Details

      Advertising's New Medium: Human Experience

      Standard ad messaging and conventional creative executions and placements are rapidly becoming outmoded. To win consumers' attention and trust, marketers must think less about what advertising says to its targets and more about what it does for them. Rather than... View Details

      • 11 Apr 2023
      • Research & Ideas

      Is Amazon a Retailer, a Tech Firm, or a Media Company? How AI Can Help Investors Decide

      distressed market conditions. Let’s take COVID 2020. You had certain stocks in certain sectors behaving in a certain way and they were not aligned. You look at Amazon’s stock price, for example. It was going through the roof, while... View Details
      Keywords: by Danielle Kost; Consumer Products; Real Estate; Financial Services; Retail
      • November 1972 (Revised July 2023)
      • Case

      Benihana of Tokyo

      By: W. Earl Sasser
      Discusses the development of a chain of "theme" restaurants. The student is asked to evaluate the current operating strategy and suggest a long-term expansion strategy. View Details
      Keywords: Expansion; Business Strategy; Brands and Branding; Food and Beverage Industry; Service Industry
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      • August 2017 (Revised July 2020)
      • Case

      Cumplo.com

      By: Frank V. Cespedes, Fernanda Miguel and Mariana Cal
      In August 2017, Cumplo’s Founder Shea and CEO Kirberg meet to discuss growth and strategy issues faced by this Chilean fintech startup. What sales and marketing strategy will best foster the compny’s growth? Are changes needed in the product lineup? How and when should... View Details
      Keywords: Fintech; Alternative Finance; Crowdfunding; Crowdlending; Marketing Strategy; Growth and Development Strategy; Social Entrepreneurship; Expansion; Latin America; South America; Chile
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      • 28 Sep 2023
      • News

      What Ray Dalio Can Teach Us About Global Venture and Startups

      Ray Dalio (photo via Bridgewater Associates) and Alex Lazarow (photo by Lindsay Upson) In a recent conversation with Bridgewater Associates Founder Ray Dalio (MBA 1973), Alex Lazarow (MBA 2010) gleaned three insights (and one bonus) from the global hedge fund leader on... View Details
      • 2023
      • Working Paper

      Uniform Rate Setting and the Deposit Channel

      By: Juliane Begenau and Erik Stafford
      U.S. banks predominantly use uniform deposit rate setting policies, particularly the largest banks. Uniform rate setting ignores local market concentration, and is therefore inconsistent with the identification strategy used to provide cross-sectional evidence of the... View Details
      Keywords: Banks and Banking; Financial Markets; Interest Rates; Banking Industry
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      • 16 Jan 2013
      • Research & Ideas

      The Messy Link Between Slave Owners and Modern Management

      Mississippi planter priced his 48-year-old foreman, Hercules, at $500; recorded the worth of Middleton, a 26-year-old top-producing field hand, at $1,500; and gave 9-month-old George Washington a value of $150. At the end of the year, he repeated this process,... View Details
      Keywords: by Katie Johnston
      • August 2016 (Revised November 2019)
      • Supplement

      eSig: Growth Analysis

      By: Mark N. Roberge and Thomas R. Eisenmann
      eSig, an early-stage startup, offers an electronic signature application as a "freemium" product, i.e., users can upgrade from a free basic version to a premium version by paying a subscription fee. Using 9 months of data from 50,000 user activations, available as a... View Details
      Keywords: Esignature; Computer Software; Entrepreneurship; Business Startups; Management; Marketing Channels; Applications and Software; Computer Industry; United States
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      • 07 Jun 2023
      • Blog Post

      My One Case: MBA Class of 2023 Looks Back

      middle-skill workforce. What case made an impact on you and why?The “QuikTrip” case stands out for me. The case features a CEO who is expanding his business to a new market and must decide what kind of growth strategy to pursue. In the... View Details