Publications

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14 Nov 2012
Research & Ideas

New Agenda for Corporate Accountability Reporting

should be in place so this disconnect cannot be exploited by the corporation or the manager. In financial reporting, auditing and reporting conservatism are two such technologies. 2. Corporate accountability reports should also have the equivalent of View Details

Keywords: by Martha Lagace; Accounting; Energy; Utilities

March 2025
Case

Mobvoi's Path Through Market Challenges and Business Reinvention

By: Paul A. Gompers and Shu Lin

Founded in 2012, Mobvoi evolved through multiple transformations—from AI-driven voice technology to smart wearables and later AI-generated content. Backed by major investors, the company navigated shifts in strategy while facing two failed IPO attempts. As market... View Details

Keywords: Business Startups; Entrepreneurship; AI and Machine Learning; Transformation; Initial Public Offering; Business Strategy; Technology Industry; China

Article

Market Interest in Nonfinancial Information

By: R. G. Eccles, Michael P. Krzus and George Serafeim

Market interest in nonfinancial (e.g., Environmental, Social, and Governance [ESG]) information, including data produced by the Carbon Disclosure Project (CDP), is growing. Using data from Bloomberg we analyze this interest from a variety of different perspectives, and... View Details

Keywords: Markets; Analytics and Data Science; Perspective; Environmental Sustainability; Social Issues; Corporate Disclosure; Projects; Interests

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July 2006
Case

Paul Chesler, Director, Quality Assurance

Introduces the systemic nature of product quality and the complexity of quality problems. A new director of quality assurance discovers an apparent quality problem. The actions of different departments and functions contribute to the problem. The new director must... View Details

Keywords: Quality; Production

07 Feb 2011
Lessons from the Classroom

Creating the Founders’ Dilemmas Course

suggests that somewhere between 40 and 50 percent will be founding a company within a decade of getting out of here," he says. Part one of Founders' Dilemmas helps students to figure out whether it... View Details

Keywords: by Carmen Nobel; Education

Career Coach

Jing Lin Lee

With extensive mentoring experience, Jing Lin is adept at supporting students at different steps of their career journeys: be it exploring potential career options or developing targeted recruiting strategies. Drawing on her experience... View Details

Keywords: Consulting; Emerging Markets; Fintech; Financial Services (All); Technology

May 2005 (Revised December 2005)
Case

Nexgen: Structuring Collateralized Debt Obligations (CDOs)

A client asks Luc Giraud, CEO of the structured finance solutions provider Nexgen Financial Solutions, to put together a solution that allows the client to add AAA-rated bonds to its portfolio. The client cannot find suitably priced top-rated bonds in the market and... View Details

Keywords: Credit Derivatives and Swaps; Risk and Uncertainty; Debt Securities; Bonds; Financial Services Industry

December 1992
Case

BASF: Corporate Advertising for 1992

By: Stephen A. Greyser and Norman Klein

Describes BASF's corporate advertising program in the United States. In 1992, BASF's U.S. companies extended an existing corporate advertising campaign to continue to build awareness of the German-based multinational's corporate identity. The core theme of the campaign... View Details

Keywords: Advertising Campaigns; Marketing Communications; Brands and Branding; Marketing Strategy; Multinational Firms and Management; Corporate Strategy; Consumer Products Industry; United States; Germany

29 Sep 2021
Blog Post

Latinx Women in the Spotlight: Marimar Pérez-Riera (MBA 1994)

you for your post-HBS career? At HBS I learned to prioritize, and that included personal goals. I learned that self-worth was NOT driven by my salary or recognition. I learned that cultural differences were View Details

July 2017
Background Note

An Overview of the NGO and Philanthropy Sectors in India

By: V. Kasturi Rangan and Shashank Shah

The note provides an overview of the size and structure of India’s philanthropic sector. It describes the evolution of the sector and its size in numbers and money. It also provides brief descriptions of selected NGOs/Nonprofits in India in different categories to give... View Details

Keywords: Social Sector; Nonprofit Sector; Philanthropic Sector; Philanthropy and Charitable Giving; Nonprofit Organizations; India

February 2003 (Revised April 2003)
Case

Brioni

By: David E. Bell

Should Brioni, an internationally known, exclusive men's suit manufacturer and retailer extend its line to include women's apparel? The opportunity is to enter a much larger and profitable market. The dangers are: 1) compromising the existing image, and 2) failing to... View Details

Keywords: Brands and Branding; Segmentation; Expansion; Profit; Risk Management; Demand and Consumers; Fashion Industry

27 Jan 2015
News

Shaping His Genius to Transform Everyday Life

October 2004
Exercise

Career Orientation Instrument

This self-assessment exercise helps students explore how they engage with and make meaning of their careers. Specifically, it allows them to examine their relationship to their anticipated general career area--business. Includes a 35-item survey, scoring instructions,... View Details

Keywords: Personal Development and Career

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November 1992 (Revised August 2001)
Case

Eskimo Pie Corporation

By: Richard S. Ruback

In early 1991, Reynolds Metals, the makers of aluminum products, decided to sell its holding of Eskimo Pie, a marketer of branded frozen novelties. Reynolds had an offer from Nestle to acquire Eskimo Pie. However, Reynolds decided instead to make an initial public... View Details

Keywords: Initial Public Offering; Decisions; Mergers and Acquisitions; Performance Productivity; Leadership; Corporate Entrepreneurship; Expansion; Ownership; Food and Beverage Industry; Manufacturing Industry

06 Oct 2023
Book

Yes, You Can Radically Change Your Organization in One Week

tension for the organization, then applied the lens of trust to help them see where trust was breaking down.” Wednesday: Discuss the “good enough” plan with a diverse group of colleagues Share the problem and your plan for fixing it with... View Details

Keywords: by Kristen Senz

April 2022
Article

Consumers Value Effort over Ease When Caring for Close Others

By: Ximena Garcia-Rada, Mary Steffel, Elanor F. Williams and Michael I. Norton

Many products and services are designed to make caregiving easier, from premade meals for feeding families to robo-cribs that automatically rock babies to sleep. Yet, using these products may come with a cost: consumers may feel they have not exerted enough effort.... View Details

Keywords: Effor; Caregiving; Close Relationships; Symbolic Meaning; Signaling; Relationships; Consumer Behavior; Perception