Publications

September 2024
Case

Eat App: Building and Monetizing an End-to-End Dining Experience Solution

By: Elie Ofek and Ahmed Dahawy

Founded in 2015 in Bahrain, Eat App was an up-and-coming player in the global restaurant management software business. In early 2024, having shifted to a product-led growth strategy, the company’s co-founders faced a host of decisions that could greatly impact their... View Details

Keywords: Price; Growth and Development Strategy; Product Marketing; Negotiation Deal; Internet and the Web; Value Creation; Profit; Revenue; Applications and Software; Product; Food and Beverage Industry; Technology Industry; Bahrain; United Arab Emirates; Abu Dhabi; Dubai

16 Oct 2007
First Look

First Look: October 16, 2007

distribution of sales and profits across products. By enabling an analysis of the book acquisition, development, and marketing process from the perspective of the publisher, author, and agent, serves as a vehicle for contrasting different... View Details

Keywords: Sean Silverthorne

26 Mar 2007
Research & Ideas

Learning from Failed Political Leadership

permit. Business executives will immediately recognize this as the standard corporate approach to strategy and operations in the market place. This is why a book which... View Details

Keywords: by Martha Lagace

08 Dec 2008
Research & Ideas

Thinking Twice About Supply-Chain Layoffs

they are not executed well at the stores." Boots on the ground matter a lot. "When there aren't enough workers on the selling floor, it's those ‘boring supply-chain activities' that are affected first," Ton observes. "If employees are spread too thin, they're View Details

Keywords: by Julia Hanna; Retail

June 1999 (Revised June 2000)
Case

Eckerd Corporation

By: Michael E. Porter and John E. Kelleher

Describes the history and current situation in the retail pharmacy industry, including competition from new merchants and Internet drugstores. Eckerd, one of the top four drug chains, must decide how to position itself for the future. View Details

Keywords: Competition; Alignment; Supply and Industry; Retail Industry; Pharmaceutical Industry

11 Sep 2007
First Look

First Look: September 11, 2007

markets relative to one-sided markets. Download the paper: http://www.hbs.edu/research/pdf/08-011.pdf Future Lock-In: Future Implementation Increases Selection of 'Should' Choices Authors:Todd Rogers and Max... View Details

Keywords: Martha Lagace

November 2009 (Revised December 2009)
Case

DaChan Food (Asia) in China

By: Ray A. Goldberg and David Lane

DaChan Food in China is providing leadership in the quality, health, and environmental needs of the Chinese consumer as poultry consumption increases there. Continuing to provide that leadership as global and national competition increase becomes more and more... View Details

Keywords: Agribusiness; Food; Leadership Development; Demand and Consumers; Brands and Branding; Competitive Strategy; Vertical Integration; Agriculture and Agribusiness Industry; Food and Beverage Industry; China

21 Sep 2009
Research & Ideas

Excessive Executive Pay: What’s the Solution?

considerations? Executive pay in the postwar period was often based on what the people below you were paid. One consequence of the trend in going outside the company to hire a new CEO was that pay became set... View Details

Keywords: by Roger Thompson

09 Jul 2013
Research & Ideas

Catching Up With Boards--Jay Lorsch

just get rid of that CEO and go find another one? I think that depends upon the judgment of the directors and their understanding of why a particular strategy is not successful. But the board certainly has a... View Details

Keywords: by Jim Aisner

07 Sep 2019
Op-Ed

Even for Non-Believers, These Are the Next Steps on Climate Change

taming global warming and other environmental threats. These intense juxtapositions must leave many wondering what we should be doing in the face of these perils. Just what are the next steps? I have an idea about that. My research indicates we need View Details

Keywords: by John Macomber

April 2011
Exercise

Strategic Foresight: An Exercise

The exercise asks students to perform a strategic analysis of the consulting industry in order to identify untapped strategic opportunities. View Details

Keywords: Growth and Development Strategy; Supply and Industry; Strategic Planning; Opportunities; Cognition and Thinking; Strategy; Consulting Industry

Find at Harvard

February 2025
Case

Doing Business in Manila, Philippines

By: Jill Avery, Harold Zhu and Billy Chan

This case explores the opportunities and challenges of doing business in the Philippines, focusing on its economic transformation from "the sick man of Asia" to a rising force in Southeast Asia in the decades leading up to 2024. It examines key obstacles like... View Details

Keywords: Business History; Competitive Strategy; Emerging Markets; Globalization; Logistics; Climate Change; Environmental Sustainability; Transformation; Fashion Industry; Asia; Philippines

October 2003 (Revised August 2005)
Case

American Legacy: Beyond the Truth Campaign

By: Youngme E. Moon and Kerry Herman

The hard-hitting "Truth" campaign has been one of the most successful antismoking initiatives in history. The focus of the "Truth" campaign is to dissuade teenagers from smoking. The sponsor of the campaign, the American Legacy Foundation, is now trying to decide... View Details

Keywords: Advertising Campaigns; Communication Strategy; Customer Focus and Relationships; Decision Choices and Conditions; Ethics; Brands and Branding; Corporate Social Responsibility and Impact

December 2003
Teaching Note

Capital One Financial Corporation (TN)

By: Bharat N. Anand and Michael G. Rukstad

Teaching Note to (9-700-124). View Details

Keywords: Customization and Personalization; Industry Structures; Internet and the Web; Competitive Strategy; Information Management; Financial Services Industry

25 Oct 2016
First Look

October 25, 2016

can be used to evaluate the implications of marketing actions, consumer heterogeneity, competition, successive technology generations, and globalization. The exposition is filled with vivid examples from a... View Details

Keywords: Sean Silverthorne

June 2022
Case

The SAH Group: The Time is Right

By: Juan Alcacer and Alpana Thapar

In January 2021, Jalila Mezni, cofounder and CEO of the SAH Group, was preparing to present the company’s future growth plans to its board of directors. The Tunisian company was a leading producer and distributor of personal care and packaged hygiene products. In 2019,... View Details

Keywords: Growth Management; Expansion; Business Divisions; Product Positioning; Brands and Branding; Competition; Presentations; Consumer Products Industry; Tunisia; Kenya

May 2020 (Revised July 2020)
Teaching Note

Brand Activism: Nike and Colin Kaepernick

By: Jill Avery and Koen Pauwels

Teaching Note for HBS Case No. 519-046. Nike’s selection of politically polarizing Colin Kaepernick as the spokesperson for the thirtieth anniversary of its iconic “Just Do It” campaign catapulted the brand into the media spotlight and made it a political flashpoint... View Details

Keywords: Marketing; Brands and Branding; Advertising; Advertising Campaigns; Marketing Strategy; Marketing Communications; Corporate Social Responsibility and Impact; Consumer Products Industry; Sports Industry; United States; North America