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(17,069)
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- News (3,254)
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- Faculty Publications (9,494)
Show Results For
- All HBS Web
(17,069)
- People (25)
- News (3,254)
- Research (11,612)
- Events (95)
- Multimedia (212)
- Faculty Publications (9,494)
- spring 1981
- Article
From Competitor to Consumer: The Changing Focus of Federal Regulation of Advertising, 1914-1938
By: R. S. Tedlow
Tedlow, R. S. "From Competitor to Consumer: The Changing Focus of Federal Regulation of Advertising, 1914-1938." Business History Review 55, no. 1 (spring 1981).
- 09 Dec 2019
- News
Identify Great Customers from Their First Purchase
- Web
Evolution of the Social Enterprise Conference | Social Enterprise | Harvard Business School
catalyzing solutions around them. If you read the front page of the newspaper any day, it's increasingly obvious that social and environmental externalities cannot be separated from View Details
- July 2007 (Revised February 2010)
- Case
Saffronart.com: Bidding for Success
By: Mukti Khaire and R. Daniel Wadhwani
Saffronart, a five-year-old online art auction company, leads the market for modern Indian art and now faces competitors in the market it created. Established in 2000 by the wife-and-husband team of Minal and Dinesh Vazirani, Saffronart.com is an innovative online... View Details
Keywords: Arts; Business Startups; Entrepreneurship; Auctions; Industry Growth; Competition; Online Technology; Fine Arts Industry; India
Khaire, Mukti, and R. Daniel Wadhwani. "Saffronart.com: Bidding for Success." Harvard Business School Case 808-027, July 2007. (Revised February 2010.)
- October 1994
- Article
When Worlds Collide: The Implications of Panel Data-Based Choice Models for Consumer Behavior
By: R. S. Winer, R.E. Bucklin, J. A. Deighton, J. Erdem, P.S. Fader, J.J. Inman, H. Katahira, Katherine N. Lemon and A. Mitchell
Winer, R. S., R.E. Bucklin, J. A. Deighton, J. Erdem, P.S. Fader, J.J. Inman, H. Katahira, Katherine N. Lemon, and A. Mitchell. "When Worlds Collide: The Implications of Panel Data-Based Choice Models for Consumer Behavior." Marketing Letters 5, no. 4 (October 1994).
- 01 Oct 1999
- News
Making the Case for Maine: HBS Club and State's CEO Discuss Business Issues
Lane-Merrill (MBA '82), marketing strategist and director of research at ViA Marketing & Design, a strategic brand management company based in Portland. President of the newly... View Details
Keywords: Janine Brunell Looker
- April 3, 2016
- Guest Column
The Power of C.E.O. Activism: How Politically Outspoken Executives Sway Public (and Consumer) Opinion
By: Aaron K. Chatterji and Michael W. Toffel
Some CEOs are making news by taking public stances on controversial social issues largely unrelated to their core business. This article summarizes the insights from our research paper that shows that such "CEO activism" can influence public opinion and consumer... View Details
Keywords: Leadership & Corporate Accountability; Non-market Strategy; Corporate Social Responsibility; Politics; Political Influence; Political Strategy; Political Risk; Equity; Gender; Climate Change; Communication Strategy; Law; Leadership; Brands and Branding; Media; Problems and Challenges; Civil Society or Community; Social Issues; Public Opinion; United States; Georgia (state, US); North Carolina; Indiana; Indianapolis
Chatterji, Aaron K., and Michael W. Toffel. "The Power of C.E.O. Activism: How Politically Outspoken Executives Sway Public (and Consumer) Opinion." Grey Matter. New York Times (April 3, 2016), SR10.
- 1997
- Chapter
Winners and Losers--Industry Structure in the Converging World of Telecommunications, Computing, and Entertainment
By: D. J. Collis, P. W. Bane and S. P. Bradley
- 19 Mar 2014
- Research & Ideas
A Brand Manager’s Guide to Losing Control
charge of public discussions about the brands they use. And while marketers have tried to take part, they've had to face the fact that social media platforms are primarily... View Details
Sunil Gupta
Co-Chair, Driving Digital Strategy
Sunil Gupta is the Edward W. Carter Professor of Business Administration and co-chair of the executive program on Driving... View Details
- June, 2021
- Article
Learning from Deregulation: The Asymmetric Impact of Lockdown and Reopening on Risky Behavior During COVID-19
By: Edward L. Glaeser, Ginger Zhe Jin, Benjamin T. Leyden and Michael Luca
During the COVID-19 pandemic, states issued and then rescinded stay-at-home orders that restricted mobility. We develop a model of learning by deregulation, which predicts that lifting stay-at-home orders can signal that going out has become safer. Using restaurant... View Details
Keywords: COVID-19; Lockdown; Reopening; Impact; Coronavirus; Public Health Measures; Mobility; Health Pandemics; Governing Rules, Regulations, and Reforms; Consumer Behavior
Glaeser, Edward L., Ginger Zhe Jin, Benjamin T. Leyden, and Michael Luca. "Learning from Deregulation: The Asymmetric Impact of Lockdown and Reopening on Risky Behavior During COVID-19." Journal of Regional Science 61, no. 4 (June, 2021): 696–709.
- 2014
- Working Paper
The Organizational and Geographic Drivers of Absorptive Capacity: An Empirical Analysis of Pharmaceutical R&D Laboratories
By: Francesca Lazzeri and Gary P. Pisano
Scholars and practitioners alike now recognize that a firm's capacity to assimilate and use know-how from external sources—what Cohen and Levinthal (1990) called "absorptive capacity"—plays a central role in innovation performance. In recent years, a common strategy... View Details
Keywords: Geographic Location; Industry Clusters; Knowledge Acquisition; Pharmaceutical Industry; San Francisco; San Diego; Massachusetts
Lazzeri, Francesca, and Gary P. Pisano. "The Organizational and Geographic Drivers of Absorptive Capacity: An Empirical Analysis of Pharmaceutical R&D Laboratories." Harvard Business School Working Paper, No. 14-098, April 2014.
- June 2014
- Case
Going Social: Durex in China
By: Mikolaj Jan Piskorski and Aaron Smith
When Reckitt Benckiser (RB), a leading consumer goods company, first entered China, it encountered significant challenges. RB's strategy relied on selling high margin products supported by cost-effective advertising and distribution, but the highly competitive Chinese... View Details
Keywords: Distribution; Multinational Firms and Management; Internet and the Web; Marketing Communications; Brands and Branding; Consumer Products Industry; China
Piskorski, Mikolaj Jan, and Aaron Smith. "Going Social: Durex in China." Harvard Business School Case 714-430, June 2014.
Anita Elberse
Anita Elberse is the Lincoln Filene Professor of Business Administration at Harvard Business School.
Professor Elberse develops and teaches an MBA course covering the "Businesses of Entertainment, Media, and Sports," which ranks among the most sought-after... View Details
Keywords: marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry
- 26 Oct 2017
- Research Event
In an Era of 'Fake News,' What is the Future of Advertising and Publishing?
A year ago, discussions of the business of digital media may have focused on the plateauing ebook market or the diminishing pay for content... View Details
- November 2013
- Article
Adding Bricks to Clicks: On the Role of Physical Stores in a World of Online Shopping
By: Jill Avery, Thomas Steenburgh, John A. Deighton and Mary Caravella
Buying a product has never been easier. Consumers can shop online, over the phone or via mail order, from home or on the go, and if they want to experience touch and feel, they can also visit a "real" store. Often, one and the same retailer offers several of these... View Details
Keywords: Channel Management; Retailing; Marketing; Marketing Channels; Marketing Strategy; E-commerce; Retail Industry; United States
Avery, Jill, Thomas Steenburgh, John A. Deighton, and Mary Caravella. "Adding Bricks to Clicks: On the Role of Physical Stores in a World of Online Shopping." GfK Marketing Intelligence Review 5, no. 2 (November 2013).
- March 2014 (Revised March 2018)
- Case
Red Bull (A)
By: Eric Van den Steen and Carin-Isabel Knoop
Despite facing giants like Coke, Pepsi, and Budweiser—with obvious potential sources of competitive advantage—Red Bull had established itself as the U.S. market leader in energy drinks. By 2008, however, Red Bull's dominance was challenged as Monster drinks surpassed... View Details
Keywords: Judo Strategy; Judo Economics; Sustainable Competitive Advantage; Imitation; Strategy; Competitive Strategy; Competitive Advantage; Market Entry and Exit; Food and Beverage Industry; United States
Van den Steen, Eric, and Carin-Isabel Knoop. "Red Bull (A)." Harvard Business School Case 714-401, March 2014. (Revised March 2018.)
- December 2011 (Revised November 2012)
- Case
Sustainable Tea at Unilever
By: Rebecca M. Henderson and Frederik Nellemann
Unilever's Lipton Tea had been successful with the first phase of its certification partnership with Rainforest Alliance. Now the company faced challenges in how to push forward with the transformation of more difficult parts of the supply chain and how to market... View Details
Keywords: Environmental Sustainability; Corporate Social Responsibility and Impact; Marketing; Agriculture and Agribusiness Industry
Henderson, Rebecca M., and Frederik Nellemann. "Sustainable Tea at Unilever." Harvard Business School Case 712-438, December 2011. (Revised November 2012.)
- 03 Aug 2017
- Blog Post
“I Can Acquire Important Skills, But Also Gain the Big Picture Perspective of a Founder.”
need to get new customers and/or get more orders from our current customers. I have to come up with a marketing plan, then implement the ideas that the team finds agreeable.”... View Details
Keywords: Entrepreneurship
- 2004
- Chapter
Interpreting Interdependence: National Security and the Energy Trade of Russia, Ukraine, and Belarus
By: Rawi Abdelal
Keywords: Energy; Trade; International Relations; National Security; Globalized Economies and Regions; Globalized Markets and Industries; Energy Industry; Russia; Ukraine; Belarus
Abdelal, Rawi. "Interpreting Interdependence: National Security and the Energy Trade of Russia, Ukraine, and Belarus." In Swords and Sustenance: The Economics of Security in Belarus and Ukraine, edited by Robert Legvold and Celeste Wallander, 101–127. Cambridge, MA: MIT Press, 2004. (Also published in Russian as "Razlichnoe ponimanie vzaimozavisimosti: natsional'naia bezopasnost' i torgovlia energoresursami mezhdu Rossiei, Ukrainoi, i Belarus'iu." In Mechi i orala: ekonomika natsional'noi bezopasnosti Belarusi i Ukrainy, ed. Robert Legvold and Celeste Wallander. Moscow: Interdialect, 2004, pp. 125-156.)