Publications

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June 1996
Case

Siemens Corporation (B): Corporate Advertising for 1996

By: Stephen A. Greyser and Norman Klein

Describes the television advertising and presents examples of the comparable print ads, then documents new measurement tools and presents the results of key surveys that address audience awareness. Also includes other relevant activities to support Siemens USA's... View Details

Keywords: Advertising Campaigns; Learning; Balanced Scorecard; Operations; Outcome or Result; Advertising Industry

21 May 2009
News

Harvard Business School Hosts Annual Faculty Research Symposium

18 Feb 2022
News

Behind the Research: Bias in AI with Himabindu Lakkaraju, Edward McFowland III, and Seth Neel

April 2006
Case

Managing a Public Image: Cheri Mack

By: Robin J. Ely and Ingrid Vargas

Cheri Mack, an African-American woman, has just arrived at Harvard Business School after working for three years at a major consulting firm where she learned to adopt the demeanor of her male colleagues in order to fit in. Some of her male classmates are critical of... View Details

Keywords: Management Style; Race; Reputation; Personal Development and Career; Leadership Style; Gender; Massachusetts

August 1999 (Revised May 2000)
Case

E Ink

By: Teresa M. Amabile and Susan Archambault

E Ink is a high-technology start-up attempting to revolutionize print communication through electronic ink displays. The founders and top managers of this two-year-old firm are striving to translate a technological breakthrough into a working prototype, move from... View Details

Keywords: Customer Focus and Relationships; Entrepreneurship; Technological Innovation; Business or Company Management; Growth and Development Strategy; Industry Structures; Organizational Structure; Commercialization; Technology; Information Technology Industry

13 Nov 2008
Working Paper Summaries

The Effect of Labor on Profitability: The Role of Quality

Keywords: by Zeynep Ton

18 Aug 2022
Op-Ed

Your Best Employees Are Burning Out: A Framework for Retaining Talent

people leaving my organization or refusing to return to the office in such high numbers? What is my response, and how are my employees receiving it? At a time when people are getting choosier about where... View Details

Keywords: by Hise Gibson and MaShon Wilson

04 Nov 2013
News

Surprise raises are more effective than higher salaries from the start, study finds

Web

Courses - Entrepreneurship

including entrepreneurial management. The Entrepreneurial Manager Entrepreneurial managers transform opportunities into companies and institutions that make a difference in the world. In their successful “pursuit of opportunity without regard View Details

Web

About Michael Porter - Institute For Strategy And Competitiveness

management and competitiveness . The author of 19 books and over 130 articles, he is the Bishop William Lawrence University Professor at Harvard Business School and the director of the school’s Institute for Strategy and Competitiveness, which was founded in 2001 View Details

October 2000 (Revised March 2004)
Case

Software Associates

By: Robert S. Kaplan

The president of a small consulting firm has just seen his second-quarter profit and loss statement, showing an increase in revenues but a substantial decline in profits. He asks his chief financial officer to explain the results. The CFO works hard to accumulate... View Details

Keywords: Budgets and Budgeting; Cost; Financial Statements; Production; Management Analysis, Tools, and Techniques; Information Technology Industry; Consulting Industry

27 Jun 2014
Working Paper Summaries

Positive and Normative Judgments Implicit in US Tax Policy and the Costs of Unequal Growth and Recessions

Keywords: by Benjamin Lockwood & Matthew Weinzierl

12 Apr 2016
First Look

April 12, 2016

or a combination—can catalyze leaders' listening skills, reveal what does or doesn't work inside the organization, highlight hidden challenges and opportunities, and generate essential competitive intelligence. It can promote engagement... View Details

Keywords: Sean Silverthorne

Article

Weak Corporate Insolvency Rules: The Missing Driver of Zombie Lending

By: Bo Becker and Victoria Ivashina

"Zombie lending"—lending to less-productive firms at subsidized rates—can help banks with misaligned incentives in the short run, but it prolongs economic downturns. We propose that inefficient resolution of insolvency is a significant contributor to this problem. We... View Details

Keywords: Zombie Credit; Insolvency and Bankruptcy; Financing and Loans; Economic Slowdown and Stagnation

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July 2007
Article

Cooperation between Corporations and Environmental Groups: A Transaction Cost Perspective

Theory suggests that when transaction costs are low, corporations and stakeholders can minimize social costs by transacting to their mutual advantage, but when transaction costs are high, reducing social costs requires the intervention of a centralized institution.... View Details

Keywords: Cost vs Benefits; Cost; Corporate Social Responsibility and Impact; Business and Stakeholder Relations; Environmental Sustainability; Competitive Advantage; Cooperation

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November 1988 (Revised July 1998)
Case

WaterTest Corporation

Describes the founding and subsequent growth of WaterTest, a New Hampshire firm run by a entrepreneur with little business background. Three Harvard Business School students are working on a project to help the firm refine its marketing strategy. The students collect a... View Details

Keywords: Business Startups; Customers; Entrepreneurship; Data and Data Sets; Marketing Strategy

28 Jun 2021
News

Earning Your Team’s Trust

Article

Ignore June 30: Time is on the Side of a Better Iran Deal

By: James K. Sebenius

Prior to the "interim deal" reached in November 2013, Iranian nuclear negotiators could—and did—play for time while the regime rapidly added more centrifuges and increased production of enriched uranium. That is no longer the case. For the first time in years, the... View Details

Keywords: International Relations; Negotiation Tactics; Negotiation Deal; Iran; United States; Iran; United States