Publications

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29 Oct 2008
Research & Ideas

The Next Marketing Challenge: Selling to ’Simplifiers’

more goods as their net worth increases. Their increasing reluctance to consume will dampen expected demand growth in developed economies further and therefore slow economic recovery, requiring... View Details

Keywords: by John Quelch; Retail; Consumer Products; Entertainment & Recreation

25 Sep 2006
Research & Ideas

How Software Platforms Revolutionize Business

independent developers to build new features. The cell phone has become a lucrative platform for more than handset makers—also in on the party are makers of digital cameras, music services, and organizer software. Not only are existing... View Details

Keywords: by Sean Silverthorne; Video Game; Web Services

23 Jun 2009
First Look

First Look: June 23

2.0 tools and applications like blogging, search engine optimization, and social media. Students follow the growth of HubSpot, an entrepreneurial venture which, in its quest... View Details

Keywords: Martha Lagace

03 Mar 2008
Research & Ideas

Marketing Your Way Through a Recession

where growth prospects are strong, companies are in a battle for market share and, in some cases, survival. Knowing your cost structure can ensure that any cuts or consolidation initiatives will save the most money with minimum customer... View Details

Keywords: by John Quelch

03 Oct 2013
Research & Ideas

Lehman Brothers Plus Five: Have We Learned from Our Mistakes?

considered in the context of what's happening around the globe. The good news is that a billion people—mostly in China but also in India and increasingly in Africa—have come out of poverty during the last 20 years. That seems to have... View Details

Keywords: Re: Multiple Faculty; Banking; Financial Services; Construction; Real Estate

Profile

Cathy Zhou

our technology. On top of that, I get to lead, work alongside and learn from a wonderful team, truly own a P&L and scale an organization. I can think of few other roles... View Details

Keywords: Technology

May 2023
Teaching Note

Tesla’s Uncertain Fate as EV Race Accelerates

By: David Collis

Teaching Note for HBS Case No. 722-368. The case describes the strategic position of Tesla in 2021. While the firm has been successful in driving adoption of electric vehicles (EVs) globally and has a huge market share in the segment, it faces an impending tsunami of... View Details

Keywords: Strategy; Corporate Strategy; Competition; Business Growth and Maturation; Success; Adoption; Auto Industry

20 Apr 2017
Blog Post

Why I Love My Job: Ching Ching Chen On Her Passion For the Music Industry

incredible learning experience. From projects in the technology / venture capital space, to looking into growth opportunities in emerging markets and film & TV, to working on UMG’s 5-year strategy plan,... View Details

Keywords: Entertainment / Media / Sports

February 2024 (Revised February 2025)
Case

Doing Business in Ho Chi Minh City, Vietnam

By: Karen G. Mills, Allison H. Mnookin, Leonard A. Schlesinger, Shu Lin, Julianne Bliss and Morgane Herculano

Le Thi Thu Thuy, Vice Chairwoman of Vingroup, the largest private conglomerate in Vietnam, and Global CEO of VinFast, Vingroup’s automotive subsidiary established in 2017, was contemplating VinFast’s future strategy. Domestically, the EV market in Vietnam was in its... View Details

Keywords: Growth and Development Strategy; Business Conglomerates; Global Strategy; Emerging Markets; Business Strategy; Infrastructure; Competition; Auto Industry; Viet Nam

November 2002 (Revised November 2005)
Case

MontGras: Export Strategy for a Chilean Winery

By: David J. Arnold, Howard H. Stevenson and Alexandra de Royere

MontGras, a medium-sized Chilean winery, has to formulate an export strategy. It has to decide whether to emphasize the U.S. or U.K. markets, which also offer different positioning and pricing proposals. It has twice failed to penetrate the U.S. market because... View Details

Keywords: Decision Choices and Conditions; Cost Management; Global Strategy; Growth and Development Strategy; Marketing Strategy; Product Positioning; Business and Stakeholder Relations; Business Strategy; Valuation

30 Jun 2015
First Look

First Look: June 30, 2015

directors. Controlling for these effects and other ratings determinants, we find that firms with lower residual ratings have higher subsequent citations in corruption news events. They also report higher future sales View Details

Keywords: Carmen Nobel

28 Jul 2006
Research & Ideas

Meeting China’s Need for Management Education

the "experts" in this field. While full-time MBA programs are growing, the greatest growth is in executive MBA programs (part-time) and in Executive Education. Particularly in China, much of the... View Details

Keywords: by Sean Silverthorne; Education

December 2020
Case

Château Margaux: Serving Up the Third Wine

By: Elie Ofek

In fall 2019, Corinne Mentzelopoulos, owner of the famous first-growth Château Margaux, is pondering a series of decisions with respect to the chateau's third wine. Margaux du Château Marguax, as this wine was called, was launched in 2013 with a particular goal in mind... View Details

Keywords: Brand Management; Pricing; Wine Industry; Marketing Strategy; Product Marketing; Performance Evaluation; Price; Distribution Channels; Growth and Development Strategy; France

September 2022 (Revised April 2023)
Case

Cesaro e Associati

By: Christina R. Wing and Amram Migdal

This case describes the leadership succession planning process at Cesaro e Associati (Studio Cesaro), founded in 1986 by Franco Cesaro in the northeastern Italian state of Veneto. In 2022, Franco was contemplating retirement and passing leadership of his firm, which... View Details

April 2012
Case

Man Group (A)

By: Robert C. Pozen and Thomas M. Clay

The Man Group was a huge and successful UK-based hedge fund and fund of funds manager. Through acquisitions, the company had consciously diversified its portfolio of investment products. In 2007 Man had to decide whether or not to spin off its brokerage business. Man... View Details

Keywords: Asset Management; Investment Funds; Financial Crisis; Decisions; Organizational Change and Adaptation; Diversification; Business Growth and Maturation; Business Strategy; Financial Services Industry; United Kingdom; Europe

Find at Harvard

25 Mar 2001
Research & Ideas

Who Wants to Be an Entrepreneur? [Part II]

1999 by chairman and CEO Michael Bronner, had all the scale anyone could ask for: to create a national customer-loyalty program (like airlines' frequent-traveler mileage points) which would pay consumers... View Details

Keywords: by John S. Rosenberg

October 2015
Supplement

The National Geographic Society (B)

By: David A. Garvin

This case was written as an update to the case "The National Geographic Society," HBS No. 311-002, published in 2011. The (B) case describes the 2015 creation of National Geographic Partners, a for-profit joint venture between the National Geographic Society and 21st... View Details

Keywords: Business Model; Information Publishing; Leadership Style; Leading Change; Growth and Development Strategy; Managerial Roles; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Internet; Media and Broadcasting Industry; Media and Broadcasting Industry

05 Apr 2011
First Look

First Look: April 5

the CEO of its U.S. subsidiary and his challenge to sustain the company's exceptional growth in the face of an unprecedented slowdown in the U.S. construction industry. The case also offers a window into the... View Details

Keywords: Sean Silverthorne

July 2001 (Revised October 2004)
Case

PSA: The World's Port of Call

By: Lynda M. Applegate, Nancy Bartlett, Dolly Chang-Leow and Neo Boon Siong

Details the evolution of an e-business strategy and capabilities over a 16-year period. What began in 1984 as an effort to automate the port of Singapore to achieve productivity savings, by 2000 had evolved into a global e-business called Portnet.com. Closes as senior... View Details

Keywords: Entrepreneurship; Growth and Development Strategy; Business Strategy; Technological Innovation; Internet and the Web; Business or Company Management; Shipping Industry; Information Technology Industry